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rollingstoneindia.com website review

Visit site (opens in a new tab)Reviewed 3 November 202640 issues · 86 checks

This review found 40 issues worth fixing on rollingstoneindia.com, 12 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.8 s3.0 sMay 16Oct 316.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.6 s
May 23, 20263.6 s
May 30, 20263.4 s
Jun 6, 20263.5 s
Jun 13, 20263.6 s
Jun 20, 20263.7 s
Jun 27, 20264.3 s
Jul 4, 20264.6 s
Jul 11, 20264.5 s
Jul 18, 20264.6 s
Jul 25, 20264.2 s
Aug 1, 20264.2 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20264.4 s
Aug 29, 20264.3 s
Sep 5, 20264.3 s
Sep 12, 20264.4 s
Sep 19, 20264.9 s
Sep 26, 20265.7 s
Oct 3, 20266.2 s
Oct 10, 20266.4 s
Oct 17, 20265.8 s
Oct 24, 20265.8 s
Oct 31, 20266.0 s
Real-visitor tap response (INP)75th percentile, phones
123 ms99 msMay 16Oct 31104 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026120 ms
May 23, 2026115 ms
May 30, 2026118 ms
Jun 6, 2026114 ms
Jun 13, 2026111 ms
Jun 20, 2026115 ms
Jun 27, 2026109 ms
Jul 4, 2026104 ms
Jul 11, 2026106 ms
Jul 18, 2026106 ms
Jul 25, 2026110 ms
Aug 1, 2026109 ms
Aug 8, 2026106 ms
Aug 15, 2026104 ms
Aug 22, 2026102 ms
Aug 29, 2026105 ms
Sep 5, 2026106 ms
Sep 12, 2026108 ms
Sep 19, 2026109 ms
Sep 26, 2026106 ms
Oct 3, 2026103 ms
Oct 10, 2026106 ms
Oct 17, 2026105 ms
Oct 24, 2026104 ms
Oct 31, 2026104 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rollingstoneindia.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rollingstoneindia.com at 0.4 s0.4 s
  2. rollingstoneindia.com at 0.8 s0.8 s
  3. rollingstoneindia.com at 1.1 s1.1 s
  4. rollingstoneindia.com at 1.5 s1.5 s
  5. rollingstoneindia.com at 1.9 s1.9 s
  6. rollingstoneindia.com at 2.3 s2.3 s
  7. rollingstoneindia.com at 2.6 s2.6 s
  8. rollingstoneindia.com at 3.0 s3.0 s

Speed

8 to fix60
  • Render-blocking requests

    3.0 s

    43 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Reduce unused JavaScript

    2.3 s · 361 KiB

    About 361 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Improve image delivery

    700 ms · 638 KiB

    4 images could be 638 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 700 ms faster on a phone.

  • Mobile performance score: 60

    60/100

    Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    600 ms · 191 KiB

    About 191 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, Google Tag Manager and FontAwesome CDN and others), adding 1.0 MB and 429 ms of main-thread time.

  • Duplicated JavaScript

    300 ms · 38 KiB

    38 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • Google/Doubleclick Ads adds 113 ms

    113 ms

    Google/Doubleclick Ads costs a phone 113 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 37 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (37 KiB).

  • Minify JavaScript

    150 ms · 19 KiB

    19 KiB could be saved by minifying JavaScript.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    13 KiB

    Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify CSS

    5 KiB

    5 KiB could be saved by minifying CSS.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 875 ms of it running JavaScript. That is comfortably low.

  • Server response: 104 ms

    104 ms

    Your server sent the HTML in 104 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.3 s

    18.3 s

    Your largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rolling Stone India Cover Story Farhan Khan Sanju Rathod An…”.

  • Time to Interactive: 18.3 s

    18.3 s

    The page becomes fully interactive after 18.3 s. Good is under 3.8 s.

  • First Contentful Paint: 4.8 s

    4.8 s

    The first text or image appears after 4.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Largest content (LCP) got 63% slower for real visitors

    +63%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.6 s to 6.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

5 checks passed
  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 11% faster for real visitors

    -11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 120 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 49 ms

    49 ms

    Scripts block the page for only 49 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix81
  • Page weight: 2.5 MB in 130 requests

    2.5 MB

    Your homepage downloads 2.5 MB in 130 requests on a phone: scripts 798 KiB (49), images 767 KiB (14) and fonts 656 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Rolling-Stone-India-Cover-Story-Farhan-Khan-Sanju-Rathod-Anu is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images in older formats

    2 images (210 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.7 g of CO₂ per visit

    0.71 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 84.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8690
  • 17 text elements with low contrast

    17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Frames without titles

    4 frames have no title, so screen-reader users cannot tell what they contain.

  • All page content should be contained by landmarks (142 elements)

    All page content should be contained by landmarks: 142 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 links without text

    15 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 54 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 14 links with vague text

    14 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 294 internal links, 14 external

    The homepage links to 294 pages on rollingstoneindia.com and 14 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “The latest news, comments, and features from Rolling Stone India. Music. Film. TV. Culture. Fashion. K-Culture. Albums.…”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Rolling Stone India - Music, Culture, Style and More”.

  • Canonical URL set

    The canonical URL is https://rollingstoneindia.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rollingstoneindia.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,021 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 12 pages without a meta description

    /the-studio, /category/features, /category/news-updates, /category/reviews, /category/gig-reviews and /category/reviews/movies and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /the-studio, /category/features, /category/news-updates, /category/reviews, /category/gig-reviews and /category/reviews/albums and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 90 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9671
  • 1 broken image

    1 image failed to load on a phone, for example about:blank.

  • 24 small tap targets

    24 of 63 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_UNKNOWN_URL_SCHEME”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 920 words of copy

    The homepage carries about 920 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Buy Tickets” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rollingstoneindia.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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