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romesnowboards.com website review

Visit site (opens in a new tab)Reviewed 11 November 202633 issues · 83 checks

This review found 33 issues worth fixing on romesnowboards.com, 9 of them high impact, across 83 checks. The most urgent: page weight: 15.9 MB in 533 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s1.0 sMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
167 ms118 msMay 23Nov 7161 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026124 ms
May 30, 2026134 ms
Jun 6, 2026138 ms
Jun 13, 2026146 ms
Jun 20, 2026141 ms
Jun 27, 2026136 ms
Jul 4, 2026133 ms
Jul 11, 2026128 ms
Jul 18, 2026134 ms
Jul 25, 2026133 ms
Aug 1, 2026129 ms
Aug 8, 2026139 ms
Aug 15, 2026141 ms
Aug 22, 2026145 ms
Aug 29, 2026150 ms
Sep 5, 2026141 ms
Sep 12, 2026142 ms
Sep 19, 2026145 ms
Sep 26, 2026146 ms
Oct 3, 2026149 ms
Oct 10, 2026154 ms
Oct 17, 2026153 ms
Oct 24, 2026153 ms
Oct 31, 2026157 ms
Nov 7, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of romesnowboards.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. romesnowboards.com at 0.4 s0.4 s
  2. romesnowboards.com at 0.8 s0.8 s
  3. romesnowboards.com at 1.1 s1.1 s
  4. romesnowboards.com at 1.5 s1.5 s
  5. romesnowboards.com at 1.9 s1.9 s
  6. romesnowboards.com at 2.3 s2.3 s
  7. romesnowboards.com at 2.6 s2.6 s
  8. romesnowboards.com at 3.0 s3.0 s

Speed

11 to fix65
  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,703 HTML elements

    The page has 3,703 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    650 ms · 460 KiB

    13 images could be 460 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 65

    65/100

    Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Clarity and Klaviyo and others), adding 1.5 MB and 583 ms of main-thread time.

  • Render-blocking requests

    700 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Reduce unused CSS

    300 ms · 91 KiB

    About 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    339 KiB

    About 339 KiB of JavaScript is downloaded but never used on this page.

  • Shopify adds 178 ms

    178 ms

    Shopify costs a phone 178 ms of main-thread work and 712 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 137 ms

    137 ms

    Klaviyo costs a phone 137 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 68 ms

    68 ms

    azurefd.net costs a phone 68 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 14 KiB

    14 KiB could be saved by minifying CSS.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 120 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    60 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (60 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 8.0 s

    8.0 s

    Your largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 124 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.166

    0.166

    The layout shifts by 0.166 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 3.9 s

    3.9 s

    Visually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 9 images without width and height

    9 images have no width and height attributes, so the layout jumps as each one loads.

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 197 ms

    197 ms

    Real visitors wait 197 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 381 ms

    381 ms

    Real visitors wait 381 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 96 ms

    96 ms

    Scripts block the page for only 96 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 15.9 MB in 533 requests

    15.9 MB

    Your homepage downloads 15.9 MB in 533 requests on a phone: media 10.4 MB (2), images 2.3 MB (42) and other files 1.5 MB (256). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    20 KiB

    2 images are downloaded at several times the size a phone draws them, for example 2627_ROME_WEB_BN_KATANA-PRO-AW-FASE_C1-STALE_1_78442129-1b64 at 389 px wide, shown at 117 px. Resized copies would save about 20 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (261 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (84 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.5 g of CO₂ per visit

    4.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.51 g of CO₂e: 541.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8792
  • Hidden but focusable

    14 elements hidden from screen readers can still receive keyboard focus.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 38 links without text

    38 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h4 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 348 internal links, 6 external

    The homepage links to 348 pages on romesnowboards.com and 6 external pages.

8 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Backed by Team Riders and 25 Years of Snowboarding-First Innovation. ✓ Free Shipping ✓ Official Rome Snowboards Webshop”.

  • One H1 headline

    Your main headline reads: “Rome US”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Rome Snowboards | All Ways Down”.

  • Canonical URL set

    The canonical URL is https://romesnowboards.com/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://romesnowboards.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,398 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://romesnowboards.com/llms.txt (31 KiB, 207 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without an H1

    https://romesnowboards.com/collections/snowboards, https://romesnowboards.com/collections/mens-snowboards, https://romesnowboards.com/collections/womens-snowboards, https://romesnowboards.com/collections/kids-snowboards, https://romesnowboards.com/collections/snowboard-bindings and https://romesnowboards.com/collections/rome-fase-bindings and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 34 small tap targets

    34 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 334 words of copy

    The homepage carries about 334 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Shop”, “Shop Katana FASE®” and “Shop Volt FASE®”.

  • 19 short forms

    19 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at romesnowboards.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Tinyseo Ai Seo Speed · Klaviyo Email Marketing Sms · Microsoft Clarity · Judge Me Reviews · Gorgias Live Chat Helpdesk · Regios Discounts · Selleasy · Countdown Timer · weglot.com · trafficmanager.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Waterbury

Upkeep, stack, hiring and company data from programmable.info

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