roofstock.com website review

Your mobile performance score is 76 (desktop: 96). Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

4 third-party services load with your homepage (Google Tag Manager, Segment and ctfassets.net and others), adding 354 KiB and 114 ms of main-thread time.

About 105 KiB of JavaScript is downloaded but never used on this page.

3 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

2 files are served with short cache lifetimes, so returning visitors download them again (65 KiB).

About 14 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 11 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB JavaScript is shipped twice across bundles.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “House with graph overlays”.

The page becomes fully interactive after 9.1 s. Good is under 3.8 s.

Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

Real visitors wait 947 ms for your server to start answering (75th percentile). Good is under 800 ms.

Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 88 ms to 84 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 tap targets are too small or too close together to hit reliably with a finger.

2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“The place where portfolios perform” and “Everything you need under one roof”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

The homepage links to 35 pages on roofstock.com and 18 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.roofstock.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

2 of 6 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Social proof on the homepage: “400K Users”. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

There is no form on the homepage, so every lead has to click through to another page first.

The homepage carries about 545 words of visible text.

Before a visitor clicks anything, the page loads Segment (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.