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roomandboard.com website review

Visit site (opens in a new tab)Reviewed 31 October 202634 issues · 79 checks

This review found 34 issues worth fixing on roomandboard.com, 10 of them high impact, across 79 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.4 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
191 ms148 msMay 9Oct 24180 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026154 ms
May 16, 2026153 ms
May 23, 2026153 ms
May 30, 2026154 ms
Jun 6, 2026161 ms
Jun 13, 2026163 ms
Jun 20, 2026169 ms
Jun 27, 2026171 ms
Jul 4, 2026171 ms
Jul 11, 2026172 ms
Jul 18, 2026172 ms
Jul 25, 2026174 ms
Aug 1, 2026175 ms
Aug 8, 2026176 ms
Aug 15, 2026175 ms
Aug 22, 2026174 ms
Aug 29, 2026172 ms
Sep 5, 2026172 ms
Sep 12, 2026175 ms
Sep 19, 2026177 ms
Sep 26, 2026179 ms
Oct 3, 2026184 ms
Oct 10, 2026186 ms
Oct 17, 2026184 ms
Oct 24, 2026180 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roomandboard.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roomandboard.com at 0.4 s0.4 s
  2. roomandboard.com at 0.8 s0.8 s
  3. roomandboard.com at 1.1 s1.1 s
  4. roomandboard.com at 1.5 s1.5 s
  5. roomandboard.com at 1.9 s1.9 s
  6. roomandboard.com at 2.3 s2.3 s
  7. roomandboard.com at 2.6 s2.6 s
  8. roomandboard.com at 3.0 s3.0 s

Speed

11 to fix35
  • Use efficient cache lifetimes

    2.6 s · 867 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (867 KiB).

  • Improve image delivery

    1.1 s · 216 KiB

    1 image could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6 third-party services on the page

    6 third-party services load with your homepage (crcldu.com, px-cloud.net and Cloudflare and others), adding 633 KiB and 1.7 s of main-thread time.

  • crcldu.com adds 906 ms

    906 ms

    crcldu.com costs a phone 906 ms of main-thread work and 237 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • px-cloud.net adds 814 ms

    814 ms

    px-cloud.net costs a phone 814 ms of main-thread work and 301 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 685 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    450 ms · 72 KiB

    About 72 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    500 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • Legacy JavaScript

    300 ms · 23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Total Blocking Time: 2.6 s

    2.6 s

    Scripts block taps and scrolling for 2.6 s in total while the page loads. Good is under 200 ms.

  • Largest Contentful Paint: 6.3 s

    6.3 s

    Your largest element takes 6.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Room & Board employee walking across a relaxed modern indoo…”.

  • Time to Interactive: 10.0 s

    10.0 s

    The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

  • Real-user TTFB: 998 ms

    998 ms

    Real visitors wait 998 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.221

    0.221

    The layout shifts by 0.221 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 0.8 s

    0.8 s

    The first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.

Images and page weight

4 to fix71
  • An image on the first screen is lazy-loaded

    aug_new_26_02 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images in older formats

    8 images (567 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 8 images below the first screen load straight away

    8 images further down the page (567 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 4 images far larger than shown

    143 KiB

    4 images are downloaded at several times the size a phone draws them, for example aug_new_26_02 at 900 px wide, shown at 237 px. Resized copies would save about 143 KiB.

  • About 0.3 g of CO₂ per visit

    0.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.32 g of CO₂e: 38.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Page weight: 1.1 MB in 24 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 24 requests on a phone: scripts 815 KiB (6), images 240 KiB (2) and fonts 75 KiB (2). That is a lean page.

Accessibility

3 to fixGoogle 9296
  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed
  • Every image has alt text

    All 123 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9278
  • Error status code

    The page answers with an error status, so search engines may drop it.

  • Structured data has 8 problems

    Structured data found (Organization, SiteNavigationElement and WebSite) but with 8 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 783 internal links, 5 external

    The homepage links to 783 pages on roomandboard.com and 5 external pages.

6 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Modern furniture & home decor designed to fit your modern life. Explore handcrafted, American-made modern furniture at …”.

  • One H1 headline

    Your main headline reads: “A leader in quality modern furniture since 1980”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Modern Furniture - Room & Board”.

  • Canonical URL set

    The canonical URL is https://www.roomandboard.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.roomandboard.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.roomandboard.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,048 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.roomandboard.com/accessibility and https://www.roomandboard.com/fabrics/indoor have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 192 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 12 small tap targets

    12 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 469 words of copy

    The homepage carries about 469 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop New Arrivals” and “Shop Now”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Shop New Arrivals”, “Order Free Fabric & Leather Swatches” and “Join Our Business Program”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 4 of them by other companies (measured from a US location before any click).

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roomandboard.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Azure

Company

Employees
1,012
Founded
1980

Upkeep, stack, hiring and company data from programmable.info

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