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roomstogokids.com website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 82 checks

This review found 31 issues worth fixing on roomstogokids.com, 13 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sMay 23Nov 72.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.4 s
Nov 7, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
386 ms262 msMay 23Nov 7367 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026276 ms
May 30, 2026277 ms
Jun 6, 2026280 ms
Jun 13, 2026289 ms
Jun 20, 2026301 ms
Jun 27, 2026312 ms
Jul 4, 2026319 ms
Jul 11, 2026318 ms
Jul 18, 2026312 ms
Jul 25, 2026304 ms
Aug 1, 2026299 ms
Aug 8, 2026295 ms
Aug 15, 2026295 ms
Aug 22, 2026302 ms
Aug 29, 2026308 ms
Sep 5, 2026320 ms
Sep 12, 2026329 ms
Sep 19, 2026339 ms
Sep 26, 2026347 ms
Oct 3, 2026355 ms
Oct 10, 2026364 ms
Oct 17, 2026365 ms
Oct 24, 2026370 ms
Oct 31, 2026372 ms
Nov 7, 2026367 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roomstogokids.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roomstogokids.com at 0.8 s0.8 s
  2. roomstogokids.com at 1.6 s1.6 s
  3. roomstogokids.com at 2.4 s2.4 s
  4. roomstogokids.com at 3.1 s3.1 s
  5. roomstogokids.com at 3.9 s3.9 s
  6. roomstogokids.com at 4.7 s4.7 s
  7. roomstogokids.com at 5.5 s5.5 s
  8. roomstogokids.com at 6.3 s6.3 s

Speed

10 to fix33
  • Reduce unused JavaScript

    2.4 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

  • Improve image delivery

    1.4 s · 1.7 MB

    25 images could be 1.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.2 s

    A phone's processor spends 8.2 s on main-thread work while loading, 5.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,290 HTML elements

    The page has 3,290 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    450 ms · 1.2 MB

    24 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Facebook and Amplitude Mobile Analytics and others), adding 1.5 MB and 932 ms of main-thread time.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 943 ms. During a long task the page ignores taps.

  • Render-blocking requests

    600 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Reduce unused CSS

    300 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 72 KiB

    Polyfills for old browsers add 72 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    37 KiB

    37 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “KIDS VETERANS DAY SALE & COUPONS. Red! White! Wow-worthy ki…”.

  • Speed Index: 17.0 s

    17.0 s

    Visually, the page fills in at 17.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 42.1 s

    42.1 s

    The page becomes fully interactive after 42.1 s. Good is under 3.8 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 370 ms

    370 ms

    Real visitors wait 370 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 276 ms to 367 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 925 ms

    925 ms

    Real visitors wait 925 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 8.1 MB in 253 requests

    8.1 MB

    Your homepage downloads 8.1 MB in 253 requests on a phone: scripts 3.8 MB (79), images 3.4 MB (61) and other files 432 KiB (83). Under 2 MB keeps phones on slow connections fast.

  • About 2.3 g of CO₂ per visit

    2.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.30 g of CO₂e: 275.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 10096
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (11 elements).

2 checks passed
  • Every image has alt text

    All 265 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10097
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 236 internal links, 13 external

    The homepage links to 236 pages on roomstogokids.com and 13 external pages.

7 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Shop affordable kids furniture from Rooms To Go Kids! Find the right furniture, decor, and more for children of all age…”.

  • One H1 headline

    Your main headline reads: “Kids & Teens”.

  • Title: 41 characters

    Your title is a healthy 41 characters: “Kids Furniture | Baby, Kids, & Teen Rooms”.

  • Canonical URL set

    The canonical URL is https://www.roomstogo.com/furniture/kids-and-teens.

  • Structured data in place

    Structured data found: BreadcrumbList and FAQPage.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.roomstogo.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,125 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.roomstogo.com/llms.txt (2 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix80
  • 3 pages without a title

    https://www.roomstogo.com/sales/coupons/veterans-day-kids/kd01, https://www.roomstogo.com/sales/coupons/veterans-day-kids/kd02 and https://www.roomstogo.com/sales/coupons/veterans-day-kids/kd03 have no <title>, so Google invents the link text in results.

  • 3 pages without a meta description

    https://www.roomstogo.com/sales/coupons/veterans-day-kids/kd01, https://www.roomstogo.com/sales/coupons/veterans-day-kids/kd02 and https://www.roomstogo.com/sales/coupons/veterans-day-kids/kd03 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 71 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

3 to fixGoogle 7385
  • 25 small tap targets

    25 of 79 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Error loading AWS RUM web client User is not trackable{"hasWebdriver":true,"isTrackable":false}”.

  • Missing source maps

    Large scripts ship without source maps.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 272 words of copy

    The homepage carries about 272 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “SHOP NOW”, “Shop Now” and “Learn more about financing options”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos and 6 trust badges.

  • Analytics in place

    Analytics detected: Amplitude.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roomstogokids.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Amplitude
Hosting
Azure

Hiring

Hiring
3 open roles
Job board
careers page

Company

Headquarters
East Seffner

Upkeep, stack, hiring and company data from programmable.info

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