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roomstogo.com website review

Visit site (opens in a new tab)Reviewed 12 October 202632 issues · 87 checks

This review found 32 issues worth fixing on roomstogo.com, 15 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s1.7 sApr 18Oct 32.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.9 s
Apr 25, 20261.9 s
May 2, 20261.8 s
May 9, 20261.8 s
May 16, 20261.8 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20261.9 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.2 s
Aug 15, 20262.2 s
Aug 22, 20262.2 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Real-visitor tap response (INP)75th percentile, phones
367 ms260 msApr 18Oct 3355 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 2026272 ms
Apr 25, 2026273 ms
May 2, 2026275 ms
May 9, 2026274 ms
May 16, 2026272 ms
May 23, 2026276 ms
May 30, 2026277 ms
Jun 6, 2026280 ms
Jun 13, 2026289 ms
Jun 20, 2026301 ms
Jun 27, 2026312 ms
Jul 4, 2026319 ms
Jul 11, 2026318 ms
Jul 18, 2026312 ms
Jul 25, 2026304 ms
Aug 1, 2026299 ms
Aug 8, 2026295 ms
Aug 15, 2026295 ms
Aug 22, 2026302 ms
Aug 29, 2026308 ms
Sep 5, 2026320 ms
Sep 12, 2026329 ms
Sep 19, 2026339 ms
Sep 26, 2026347 ms
Oct 3, 2026355 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roomstogo.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roomstogo.com at 1.2 s1.2 s
  2. roomstogo.com at 2.4 s2.4 s
  3. roomstogo.com at 3.6 s3.6 s
  4. roomstogo.com at 4.7 s4.7 s
  5. roomstogo.com at 5.9 s5.9 s
  6. roomstogo.com at 7.1 s7.1 s
  7. roomstogo.com at 8.3 s8.3 s
  8. roomstogo.com at 9.5 s9.5 s

Speed

10 to fix26
  • Reduce unused JavaScript

    2.8 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.8 s faster on a phone.

  • Improve image delivery

    1.5 s · 910 KiB

    13 images could be 910 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.5 s faster on a phone.

  • Main-thread work: 10.7 s

    A phone's processor spends 10.7 s on main-thread work while loading, 7.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 52). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 4,641 HTML elements

    The page has 4,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 1.5 s. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (ContentSquare, Amplitude Mobile Analytics and Affirm and others), adding 1.3 MB and 931 ms of main-thread time.

  • Use efficient cache lifetimes

    450 ms · 492 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (492 KiB).

  • Render-blocking requests

    750 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • ContentSquare adds 261 ms

    261 ms

    ContentSquare costs a phone 261 ms of main-thread work and 203 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    140 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 140 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 50 KiB

    Polyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    37 KiB

    37 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Phones get a much slower page than desktops

    Desktop scores 52 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 17 ms

    17 ms

    Your server sent the HTML in 17 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hero : Fall Sale - C8(Mobile)(FL)”.

  • Speed Index: 17.7 s

    17.7 s

    Visually, the page fills in at 17.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.5 s

    36.5 s

    The page becomes fully interactive after 36.5 s. Good is under 3.8 s.

  • Total Blocking Time: 3.8 s

    3.8 s

    Scripts block taps and scrolling for 3.8 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 5.4 s

    5.4 s

    The first text or image appears after 5.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 367 ms

    367 ms

    Real visitors wait 367 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 29% slower for real visitors

    +29%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 272 ms to 355 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 780 ms

    780 ms

    Real visitors wait 780 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix55
  • Page weight: 7.2 MB in 211 requests

    7.2 MB

    Your homepage downloads 7.2 MB in 211 requests on a phone: scripts 3.4 MB (68), images 2.9 MB (44) and other files 415 KiB (72). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    _C8_R1_Hero_Countdown_2_JJ_1660x500.gif weighs 997 KiB. On a phone connection a single image that size takes seconds.

  • About 2.0 g of CO₂ per visit

    2.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.04 g of CO₂e: 244.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Alternative text of images should not be repeated as text (14 elements)

    Alternative text of images should not be repeated as text: 14 elements on the page fail this check, rated minor by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (12 elements).

2 checks passed
  • Every image has alt text

    All 365 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9283
  • Title is long (72 characters)

    Your title is 72 characters, so Google will cut it off around 60: “Affordable Furniture Store: Home Furniture for Less Online | Rooms To Go”.

  • Meta description is long (178 characters)

    Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 273 internal links, 13 external

    The homepage links to 273 pages on roomstogo.com and 13 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “Rooms To Go Furniture”.

  • Canonical URL set

    The canonical URL is https://www.roomstogo.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.roomstogo.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,329 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.roomstogo.com/llms.txt (2 KiB, 17 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix80
  • 1 page without a title

    https://www.roomstogo.com/about-us has no <title>, so Google invents the link text in results.

  • 1 page without a meta description

    https://www.roomstogo.com/about-us has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

Best practices

2 to fixGoogle 7391
  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Error loading AWS RUM web client User is not trackable{"hasWebdriver":true,"isTrackable":false}”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    44 of 44 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Only about 199 words

    The homepage has only about 199 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW >” and “Learn more about financing options”.

  • 40 calls to action

    The homepage has 40 calls to action, for example “Shop By StyleShop By Style”, “Learn more about financing options” and “SHOP NOW”.

  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 4 customer or partner logos and 6 trust badges.

  • Analytics in place

    Analytics detected: Amplitude.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roomstogo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Amplitude

Company

Founded
1990
Headquarters
Seffner

Upkeep, stack, hiring and company data from programmable.info

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