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roseallday.co website review

Visit site (opens in a new tab)Reviewed 18 October 202625 issues · 63 checks

This review found 25 issues worth fixing on roseallday.co, 7 of them high impact, across 63 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sApr 25Oct 101.7 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20261.5 s
May 2, 20261.5 s
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.4 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
237 ms136 msApr 25Oct 3190 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026148 ms
May 2, 2026157 ms
May 9, 2026173 ms
May 16, 2026168 ms
May 23, 2026174 ms
May 30, 2026185 ms
Jun 6, 2026186 ms
Jun 13, 2026195 ms
Jun 20, 2026198 ms
Jun 27, 2026205 ms
Jul 4, 2026208 ms
Jul 11, 2026216 ms
Jul 18, 2026215 ms
Jul 25, 2026206 ms
Aug 1, 2026195 ms
Aug 8, 2026188 ms
Aug 15, 2026194 ms
Aug 22, 2026191 ms
Aug 29, 2026225 ms
Sep 5, 2026180 ms
Sep 12, 2026181 ms
Sep 19, 2026187 ms
Sep 26, 2026181 ms
Oct 3, 2026190 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roseallday.co (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roseallday.co at 0.4 s0.4 s
  2. roseallday.co at 0.8 s0.8 s
  3. roseallday.co at 1.1 s1.1 s
  4. roseallday.co at 1.5 s1.5 s
  5. roseallday.co at 1.9 s1.9 s
  6. roseallday.co at 2.3 s2.3 s
  7. roseallday.co at 2.6 s2.6 s
  8. roseallday.co at 3.0 s3.0 s

Speed

98
  • Reduce unused JavaScript

    208 KiB

    About 208 KiB of JavaScript is downloaded but never used on this page.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, productessentials.app and Hexton and others), adding 454 KiB and 130 ms of main-thread time.

  • Render-blocking requests

    150 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Use efficient cache lifetimes

    118 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (118 KiB).

  • Reduce unused CSS

    57 KiB

    About 57 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

3 checks passed
  • Mobile performance score: 98

    98/100

    Your mobile performance score is 98 (desktop: 100). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 291 ms of it running JavaScript. That is comfortably low.

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Tap response (INP) got 22% slower for real visitors

    +22%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 148 ms to 190 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 984 ms

    984 ms

    Real visitors wait 984 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 2.1 s

    2.1 s

    Your largest element renders in 2.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The Rose All Day website is temporarily offline — but that …”.

  • Time to Interactive: 2.1 s

    2.1 s

    The page is fully interactive after 2.1 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Speed Index: 1.9 s

    1.9 s

    Visually, the page fills in at 1.9 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.7 MB in 214 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 214 requests on a phone: other files 1,004 KiB (145), scripts 591 KiB (55) and fonts 63 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9695
  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 9260
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (22 characters)

    Your title is only 22 characters: “Rosé All Day Cosmetics”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://roseallday.co/sitemap.xml, so Google discovers your pages only by following links.

  • Only 2 internal links

    The homepage links to only 2 pages on your own site, so visitors and crawlers find few routes into the rest of it.

2 checks passed
  • Canonical URL set

    The canonical URL is https://roseallday.co/password.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://roseallday.co/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 9687
  • 4 small tap targets

    4 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 401 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix36
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 93 words

    The homepage has only about 93 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roseallday.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 25 issues on roseallday.co, including 4 speed issues, 7 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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