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roseandalbert.co.uk website review

Visit site (opens in a new tab)Reviewed 5 November 202631 issues · 79 checks

This review found 31 issues worth fixing on roseandalbert.co.uk, 6 of them high impact, across 79 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.5 sMay 16Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.0 s
Jun 13, 20262.0 s
Jun 20, 20261.9 s
Jun 27, 20262.0 s
Jul 4, 20261.9 s
Jul 11, 20261.7 s
Aug 8, 20261.9 s
Aug 15, 20261.9 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Oct 17, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
166 ms96 msJun 6Oct 17131 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 2026104 ms
Jun 13, 2026106 ms
Jun 20, 2026104 ms
Jul 4, 2026124 ms
Aug 15, 2026148 ms
Aug 22, 2026147 ms
Aug 29, 2026158 ms
Sep 5, 2026128 ms
Sep 12, 2026136 ms
Oct 17, 2026131 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roseandalbert.co.uk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roseandalbert.co.uk at 1.0 s1.0 s
  2. roseandalbert.co.uk at 2.1 s2.1 s
  3. roseandalbert.co.uk at 3.1 s3.1 s
  4. roseandalbert.co.uk at 4.2 s4.2 s
  5. roseandalbert.co.uk at 5.2 s5.2 s
  6. roseandalbert.co.uk at 6.3 s6.3 s
  7. roseandalbert.co.uk at 7.3 s7.3 s
  8. roseandalbert.co.uk at 8.3 s8.3 s

Speed

10 to fix57
  • Render-blocking requests

    1.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, amaicdn.com and Klaviyo and others), adding 2.1 MB and 1.1 s of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    769 KiB

    About 769 KiB of JavaScript is downloaded but never used on this page.

  • Google Tag Manager adds 611 ms

    611 ms

    Google Tag Manager costs a phone 611 ms of main-thread work and 827 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Use efficient cache lifetimes

    396 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (396 KiB).

  • amaicdn.com adds 266 ms

    266 ms

    amaicdn.com costs a phone 266 ms of main-thread work and 401 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,693 HTML elements

    The page has 1,693 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 75 ms

    75 ms

    Shopify costs a phone 75 ms of main-thread work and 510 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    86 KiB

    Polyfills for old browsers add 86 KiB JavaScript that modern phones do not need.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    39 KiB

    About 39 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 36 ms

    36 ms

    Your server sent the HTML in 36 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 18.8 s

    18.8 s

    The page becomes fully interactive after 18.8 s. Good is under 3.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 4.4 s

    4.4 s

    Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “The Launch Everybody Wants SHOP NOW”.

  • Total Blocking Time: 603 ms

    603 ms

    Scripts block taps and scrolling for 603 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 27% slower for real visitors

    +27%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 104 ms to 131 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.016

    0.016

    The layout barely moves while loading (CLS 0.016, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.7 MB in 338 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 338 requests on a phone: scripts 2.1 MB (142), other files 1.1 MB (153) and images 182 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9796
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • Meta description is long (297 characters)

    Your meta description is 297 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 138 internal links, 8 external

    The homepage links to 138 pages on roseandalbert.co.uk and 8 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Rose & Albert”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “Rose and Albert childrenswear – Rose & Albert”.

  • Canonical URL set

    The canonical URL is https://roseandalbert.co.uk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://roseandalbert.co.uk/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (931 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://roseandalbert.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 14 pages without a meta description

    https://roseandalbert.co.uk/a/wishlist, https://roseandalbert.co.uk/collections/easter-30-off, https://roseandalbert.co.uk/collections/spring-summer-2024-new-arrivals, https://roseandalbert.co.uk/collections/baby-accessories, https://roseandalbert.co.uk/collections/baby-blankets-shawls and https://roseandalbert.co.uk/collections/baby-bodysuits and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://static.lipscore.com/assets/lipscore-v1-2e2951a46c8bf29aa4ba34b7e15ecba509a9e089b6c…”.

2 checks passed
  • Tap targets are thumb-sized

    54 of 57 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 126 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 694 words of copy

    The homepage carries about 694 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “The Launch Everybody Wants SHOP NOW”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Book an Appointment”, “Shop Baby Gifts” and “Shop Girls”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roseandalbert.co.uk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Klaviyo Email Marketing Sms · Also Bought · Lipscore Reviews · Inbox · Pre Order · trustpilot.com · webmarked.net · smile.io · greatappsfactory.com · juniphq.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 31 issues on roseandalbert.co.uk, including 17 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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