Website review, no card needed
rossignol.com website review
Visit site (opens in a new tab)Reviewed 4 November 202642 issues · 106 checks
This review found 42 issues worth fixing on rossignol.com, 11 of them high impact, across 106 checks. The most urgent: page weight: 12.2 MB in 244 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #48,425 of 80,918 reviewed websitesbeats 35%
- #27,379 of 39,887 online storesbeats 27%
- #87 of 257 Salesforce Commerce Cloud storesbeats 62%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.1 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.8 s |
| Jun 6, 2026 | 2.8 s |
| Jun 13, 2026 | 2.8 s |
| Jun 20, 2026 | 2.8 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 209 ms |
| May 23, 2026 | 207 ms |
| May 30, 2026 | 205 ms |
| Jun 6, 2026 | 207 ms |
| Jun 13, 2026 | 212 ms |
| Jun 20, 2026 | 213 ms |
| Jun 27, 2026 | 215 ms |
| Jul 4, 2026 | 215 ms |
| Jul 11, 2026 | 212 ms |
| Jul 18, 2026 | 210 ms |
| Jul 25, 2026 | 209 ms |
| Aug 1, 2026 | 211 ms |
| Aug 8, 2026 | 213 ms |
| Aug 15, 2026 | 221 ms |
| Aug 22, 2026 | 229 ms |
| Aug 29, 2026 | 230 ms |
| Sep 5, 2026 | 229 ms |
| Sep 12, 2026 | 225 ms |
| Sep 19, 2026 | 220 ms |
| Sep 26, 2026 | 218 ms |
| Oct 3, 2026 | 219 ms |
| Oct 10, 2026 | 221 ms |
| Oct 17, 2026 | 223 ms |
| Oct 24, 2026 | 226 ms |
| Oct 31, 2026 | 229 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.6 s
2.4 s
3.2 s
4.0 s
4.8 s
5.6 s
6.4 s
rossignol.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,562 HTML elements
The page has 3,562 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
4.1 MB32 images could be 4.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
3.9 MB81 files are served with short cache lifetimes, so returning visitors download them again (3.9 MB).
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Google Tag Manager and guuru.com and others), adding 9.5 MB and 1.5 s of main-thread time.
Reduce unused JavaScript
1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
livestory.io adds 201 ms
201 mslivestory.io costs a phone 201 ms of main-thread work and 6.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 492 ms
492 msGoogle CDN costs a phone 492 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 420 ms
420 msGoogle Tag Manager costs a phone 420 ms of main-thread work and 880 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 364 ms. During a long task the page ignores taps.
Render-blocking requests
300 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 300 ms.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Reduce unused CSS
10 ms · 66 KiBAbout 66 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 10 ms faster on a phone.
Legacy JavaScript
22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 36.0 s
36.0 sThe page becomes fully interactive after 36.0 s. Good is under 3.8 s.
Speed Index: 10.1 s
10.1 sVisually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 875 ms
875 msScripts block taps and scrolling for 875 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 204 ms
204 msReal visitors wait 204 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.5 s
1.5 sReal visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.2 s
3.2 sYour largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Skier carving through powder snow with Rossignol Arcade ski…”.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 209 ms to 229 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Largest content (LCP) got 24% faster for real visitors
-24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.01
0.01The layout barely moves while loading (CLS 0.01, good is under 0.1).
Images and page weight
Page weight: 12.2 MB in 244 requests
12.2 MBYour homepage downloads 12.2 MB in 244 requests on a phone: images 7.6 MB (141), scripts 3.3 MB (44) and other files 780 KiB (30). Under 2 MB keeps phones on slow connections fast.
8 images far larger than shown
1.8 MB8 images are downloaded at several times the size a phone draws them, for example 69f0c17219ad4b6f754dd44e.jpg at 2,048 px wide, shown at 159 px. Resized copies would save about 1.8 MB.
1 image over 500 KB
69f0c17219ad4b6f754dd44e.jpg weighs 785 KiB. On a phone connection a single image that size takes seconds.
22 images below the first screen load straight away
22 images further down the page (3.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
9 images in older formats
9 images (1.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.4 g of CO₂ per visit
3.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.45 g of CO₂e: 413.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (10 elements)
ARIA dialog and alertdialog nodes should have an accessible name: 10 elements on the page fail this check, rated serious by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 92 images in the HTML carry an alt attribute.
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Rossignol | Ski, snowboard, bike | Outdoor clothing, footwear & equipment”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.rossignol.com/sitemap.xml, so Google discovers your pages only by following links.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
392 internal links, 16 external
The homepage links to 392 pages on rossignol.com and 16 external pages.
5 checks passed
Meta description: 130 characters
Your meta description is 130 characters: “Discover Rossignol ski & snowboard equipment, urban wear, technical wear, bikes: take advantage of ✓ Free delivery ✓ Fr…”.
One H1 headline
Your main headline reads: “ROSSIGNOL: CLOTHING, FOOTWEAR & EQUIPMENT FOR ALPINE SKI, CROSS COUNTRY SKI, SNOWBOARD, BIKE”.
Canonical URL set
The canonical URL is https://www.rossignol.com/us-en/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,169 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a meta description
/us-en/stores and /us-en/wishlist use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example /us-en/gift-ideas/rossignol-x-ac-milan, whose canonical is /us-en/rossignol-x-ac-milan. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/us-en/stores has no <h1> headline, so visitors and search engines get no clear main topic.
6 pages slow to respond
/us-en/gift-ideas/for-men, /us-en/gift-ideas/for-women, /us-en/gift-ideas/for-kids, /us-en/gift-ideas/equipment, /us-en/gift-ideas/rossignol-x-ac-milan and /us-en/men/new-arrivals took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 190 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
40 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
3 redirects before the homepage
Opening https://rossignol.com goes through 3 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (rossignol.com).
Valid certificate (157 days left)
The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for rossignol.com and is valid for another 157 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://rossignol.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors; 1 did not answer within 5 s.
Domain and trust
No CAA record
rossignol.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
rossignol.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearsrossignol.com was registered in Jun 1997 through SafeBrands SAS. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
rossignol.com is registered until Jun 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,079 words of copy
The homepage carries about 1,079 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Return Request” and “Shop now”.
16 calls to action
The homepage has 16 calls to action, for example “Register here”, “Return Request” and “Subscribe”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 10 customer or partner logos and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be rossignol.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf1.rossignol.com include:spf.protection.outlook.com include:sendgrid.net include:_spf.salesforce.com i…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: iubenda
A consent management tool (iubenda) loads with the page.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- Xsalto
Company
- Founded
- 1907
- Headquarters
- Saint-Jean-de-Moirans
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on rossignol.com, including 22 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.