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roche-bobois.com website review
Visit site (opens in a new tab)Reviewed 31 October 202634 issues · 95 checks
This review found 34 issues worth fixing on roche-bobois.com, 14 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #58,931 of 80,566 reviewed websitesbeats 23%
- #32,280 of 39,626 online storesbeats 15%
- #125 of 257 Salesforce Commerce Cloud storesbeats 48%
Closest competitors among Salesforce Commerce Cloud stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.1 s |
| Oct 24, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 176 ms |
| May 16, 2026 | 176 ms |
| May 23, 2026 | 177 ms |
| May 30, 2026 | 178 ms |
| Jun 6, 2026 | 179 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 181 ms |
| Jun 27, 2026 | 183 ms |
| Jul 4, 2026 | 186 ms |
| Jul 11, 2026 | 189 ms |
| Jul 18, 2026 | 193 ms |
| Jul 25, 2026 | 194 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 201 ms |
| Aug 15, 2026 | 204 ms |
| Aug 22, 2026 | 207 ms |
| Aug 29, 2026 | 210 ms |
| Sep 5, 2026 | 208 ms |
| Sep 12, 2026 | 209 ms |
| Sep 19, 2026 | 212 ms |
| Sep 26, 2026 | 215 ms |
| Oct 3, 2026 | 218 ms |
| Oct 10, 2026 | 218 ms |
| Oct 17, 2026 | 219 ms |
| Oct 24, 2026 | 219 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.3 s
1.7 s
2.1 s
2.5 s
2.9 s
3.4 s
roche-bobois.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
5.4 s · 1,003 KiBAbout 1,003 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.
Use efficient cache lifetimes
1.3 s · 492 KiB18 files are served with short cache lifetimes, so returning visitors download them again (492 KiB).
Render-blocking requests
1.2 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.
Reduce unused CSS
1.1 s · 89 KiBAbout 89 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 46
46/100Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google Maps and Optanon and others), adding 1.9 MB and 1.3 s of main-thread time.
Google Tag Manager adds 992 ms
992 msGoogle Tag Manager costs a phone 992 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Google Maps adds 122 ms
122 msGoogle Maps costs a phone 122 ms of main-thread work and 393 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 220 ms. During a long task the page ignores taps.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 16.3 s
16.3 sYour largest element takes 16.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies on this site to provide personalised content…”.
Time to Interactive: 16.3 s
16.3 sThe page becomes fully interactive after 16.3 s. Good is under 3.8 s.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 924 ms
924 msScripts block taps and scrolling for 924 ms in total while the page loads. Good is under 200 ms.
Real-user LCP: 3.3 s
3.3 sReal visitors wait 3.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 176 ms to 219 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 851 ms
851 msReal visitors wait 851 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 150 ms
150 msReal visitors wait 150 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 50 requests
2.3 MBYour homepage downloads 2.3 MB in 50 requests on a phone: scripts 2.0 MB (17), fonts 119 KiB (4) and images 95 KiB (6). Under 2 MB keeps phones on slow connections fast.
About 0.7 g of CO₂ per visit
0.66 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
2 checks passed
Every image has alt text
All 1 image in the HTML carry an alt attribute.
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
65 internal links, 0 external
The homepage links to 65 pages on roche-bobois.com and 0 external pages.
5 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “French editor and international leader in high end furniture. Furniture and designer sofas, lighting, and decorative ac…”.
One H1 headline
Your main headline reads: “choose your country or region”.
Title: 41 characters
Your title is a healthy 41 characters: “Roche Bobois | Select Your Country/Region”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.roche-bobois.com/it-IT/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
15 pages share a meta description
/fr-DZ, /fr-CI, /fr-MU, /fr-MA and /fr-TN use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
12 of 12 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
http:// does not redirect
http://roche-bobois.com does not redirect to https, so some visitors land on the insecure version.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
2 redirects before the homepage
Opening https://roche-bobois.com goes through 2 redirects before the homepage loads.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (roche-bobois.com).
Valid certificate (97 days left)
The certificate from GlobalSign nv-sa · GlobalSign GCC R3 DV TLS CA 2020 verifies for roche-bobois.com and is valid for another 97 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 40 links work
All 40 links checked from your homepage (40 internal, 0 external) answered without errors.
Domain and trust
No CAA record
roche-bobois.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
roche-bobois.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsroche-bobois.com was registered in Jun 1998 through COREhub, S.R.L.. An established domain carries more trust with email providers and search engines.
Registered until Jun 2027
roche-bobois.com is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 26 words
The homepage has only about 26 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be roche-bobois.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:spf.mandrillapp.com include:spf.serverdata.net include:spf.intermedia.net include:spf.protection.outl…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “mail” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
12 other companies contacted
Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- ISP and web hosting.
Company
- Employees
- 1,038
- Founded
- 1960
- Headquarters
- Paris
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on roche-bobois.com, including 18 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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