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rotronic.com website review

Visit site (opens in a new tab)Reviewed 21 October 202644 issues · 83 checks

This review found 44 issues worth fixing on rotronic.com, 20 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
6.8 s4.2 sMay 2Oct 175.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20264.6 s
May 9, 20265.1 s
May 16, 20264.9 s
May 23, 20265.3 s
May 30, 20265.3 s
Jun 6, 20265.1 s
Jun 13, 20265.0 s
Jun 20, 20265.0 s
Jun 27, 20264.5 s
Jul 4, 20264.5 s
Jul 11, 20264.9 s
Jul 18, 20265.0 s
Jul 25, 20265.6 s
Aug 1, 20265.8 s
Aug 8, 20265.6 s
Aug 15, 20265.6 s
Aug 22, 20265.4 s
Aug 29, 20265.6 s
Sep 5, 20266.1 s
Sep 12, 20266.2 s
Sep 19, 20266.5 s
Sep 26, 20266.3 s
Oct 3, 20266.2 s
Oct 10, 20266.0 s
Oct 17, 20265.6 s
Real-visitor tap response (INP)75th percentile, phones
154 ms101 msMay 2Oct 17127 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026119 ms
May 9, 2026112 ms
May 16, 2026115 ms
May 23, 2026119 ms
May 30, 2026119 ms
Jun 6, 2026111 ms
Jun 13, 2026109 ms
Jun 20, 2026109 ms
Jun 27, 2026107 ms
Jul 4, 2026109 ms
Jul 11, 2026116 ms
Jul 18, 2026136 ms
Jul 25, 2026148 ms
Aug 1, 2026138 ms
Aug 8, 2026139 ms
Aug 15, 2026124 ms
Aug 22, 2026120 ms
Aug 29, 2026130 ms
Sep 5, 2026128 ms
Sep 12, 2026136 ms
Sep 19, 2026129 ms
Sep 26, 2026129 ms
Oct 3, 2026138 ms
Oct 10, 2026128 ms
Oct 17, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rotronic.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rotronic.com at 1.3 s1.3 s
  2. rotronic.com at 2.6 s2.6 s
  3. rotronic.com at 4.0 s4.0 s
  4. rotronic.com at 5.3 s5.3 s
  5. rotronic.com at 6.6 s6.6 s
  6. rotronic.com at 7.9 s7.9 s
  7. rotronic.com at 9.3 s9.3 s
  8. rotronic.com at 10.6 s10.6 s

Speed

8 to fix37
  • Render-blocking requests

    1.3 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Font display

    1.1 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 68). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Use efficient cache lifetimes

    900 ms · 198 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (198 KiB).

  • Reduce unused CSS

    900 ms · 160 KiB

    About 160 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Improve image delivery

    750 ms · 146 KiB

    2 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 750 ms. During a long task the page ignores taps.

  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Phones get a much slower page than desktops

    Desktop scores 68 but mobile only 37. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 96 ms

    96 ms

    Your server sent the HTML in 96 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.5 s

    5.5 s

    Real visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.8 s

    4.8 s

    Real visitors see the first content after 4.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 4.0 s

    4.0 s

    Real visitors wait 4.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 7.4 s

    7.4 s

    Your largest element takes 7.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Rotronic is Part of DwyerOmega”. Most of its time is element render delay (3.8 s).

  • Cumulative Layout Shift: 0.484

    0.484

    The layout shifts by 0.484 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 11.7 s

    11.7 s

    The page becomes fully interactive after 11.7 s. Good is under 3.8 s.

  • Speed Index: 8.1 s

    8.1 s

    Visually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 350 ms

    350 ms

    Scripts block taps and scrolling for 350 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 119 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.6 s to 5.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

Images and page weight

100
  • 1 image in older formats

    1 image (168 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.3 g of CO₂ per visit

    0.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.1 MB in 252 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 252 requests on a phone: scripts 479 KiB (216), fonts 226 KiB (7) and images 217 KiB (11). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7587
  • 3 buttons without a name

    3 buttons have no accessible name, so screen readers announce just “button”.

  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Interactive controls must not be nested (2 elements)

    Interactive controls must not be nested: 2 elements on the page fail this check, rated serious by axe-core.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 10 images without alt text

    10 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 8562
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (96 characters)

    Your title is 96 characters, so Google will cut it off around 60: “Measurement Solutions - Humidity, Temperature, CO2 and Differential Pressure Measurement …”.

  • Structured data has 2 problems

    Structured data found (WebPage and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.rotronic.com/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 125 internal links, 19 external

    The homepage links to 125 pages on rotronic.com and 19 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://www.rotronic.com/en-us/.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.rotronic.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (423 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 10 pages share a title

    https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/standard-high-precision-probes, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/industrial-probes, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/high-temperature-handheld-probes, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/usb-probe and https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/miniature-probes and 4 others all use the title “Humidity Probes | Humidity Sensors | Relative Humidity Probe”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages without a meta description

    https://www.rotronic.com/en, https://www.rotronic.com/en-us/catalogsearch/advanced and https://www.rotronic.com/en-us/about-us/about-rotronic-ueber-rotronic have no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages share a meta description

    https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/standard-high-precision-probes, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/industrial-probes, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/high-temperature-handheld-probes, https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/usb-probe and https://www.rotronic.com/en-us/humidity-measurement-feuchtemessung-temperaturmessungs/humidity-measurement-feuchte-messung/probes-filters/miniature-probes and 4 others use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.rotronic.com/en has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7788
  • 14 small tap targets

    14 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 222 words

    The homepage has only about 222 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop”, “Contact” and “REPAIR REQUEST”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rotronic.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2021.

Stack

Framework
Bootstrap
E-commerce
Magento
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on rotronic.com, including 19 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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