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safcodental.com website review

Visit site (opens in a new tab)Reviewed 25 October 202643 issues · 91 checks

This review found 43 issues worth fixing on safcodental.com, 21 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.4 sMay 2Oct 172.7 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.4 s
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.7 s
Jun 6, 20262.6 s
Jun 13, 20262.6 s
Jun 20, 20262.7 s
Jun 27, 20262.7 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.8 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.8 s
Oct 10, 20262.8 s
Oct 17, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
157 ms139 msMay 2Oct 17146 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026141 ms
May 9, 2026149 ms
May 16, 2026146 ms
May 23, 2026146 ms
May 30, 2026154 ms
Jun 6, 2026150 ms
Jun 13, 2026155 ms
Jun 20, 2026155 ms
Jun 27, 2026151 ms
Jul 4, 2026150 ms
Jul 11, 2026148 ms
Jul 18, 2026144 ms
Jul 25, 2026146 ms
Aug 1, 2026146 ms
Aug 8, 2026146 ms
Aug 15, 2026154 ms
Aug 22, 2026151 ms
Aug 29, 2026146 ms
Sep 5, 2026150 ms
Sep 12, 2026145 ms
Sep 19, 2026146 ms
Sep 26, 2026149 ms
Oct 3, 2026152 ms
Oct 10, 2026149 ms
Oct 17, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of safcodental.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. safcodental.com at 1.0 s1.0 s
  2. safcodental.com at 2.1 s2.1 s
  3. safcodental.com at 3.1 s3.1 s
  4. safcodental.com at 4.1 s4.1 s
  5. safcodental.com at 5.2 s5.2 s
  6. safcodental.com at 6.2 s6.2 s
  7. safcodental.com at 7.2 s7.2 s
  8. safcodental.com at 8.3 s8.3 s

Speed

13 to fix30
  • Reduce unused JavaScript

    1.6 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 728 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (728 KiB).

  • Google Tag Manager adds 1.8 s

    1.8 s

    Google Tag Manager costs a phone 1.8 s of main-thread work and 860 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.4 s

    A phone's processor spends 11.4 s on main-thread work while loading, 6.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 50). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Hubspot and others), adding 2.4 MB and 3.2 s of main-thread time.

  • Reduce unused CSS

    700 ms · 116 KiB

    About 116 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 700 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 735 ms. During a long task the page ignores taps.

  • Render-blocking requests

    700 ms

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 700 ms.

  • Google CDN adds 545 ms

    545 ms

    Google CDN costs a phone 545 ms of main-thread work and 738 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    494 KiB

    22 images could be 494 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Hubspot adds 336 ms

    336 ms

    Hubspot costs a phone 336 ms of main-thread work and 315 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,729 HTML elements

    The page has 2,729 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 17 KiB

    17 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.8 s

    11.8 s

    Your largest element takes 11.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Shop Now”.

  • Time to Interactive: 30.6 s

    30.6 s

    The page becomes fully interactive after 30.6 s. Good is under 3.8 s.

  • Total Blocking Time: 3.7 s

    3.7 s

    Scripts block taps and scrolling for 3.7 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.9 s

    7.9 s

    Visually, the page fills in at 7.9 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.16

    0.16

    For real visitors the layout shifts by 0.16 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 141 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.078

    0.078

    The layout barely moves while loading (CLS 0.078, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.0 MB in 207 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 207 requests on a phone: scripts 2.8 MB (63), images 1.4 MB (75) and other files 398 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • 3 images below the first screen load straight away

    3 images further down the page (225 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

11 to fixGoogle 7984
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (3 elements)

    Links must have discernible text: 3 elements on the page fail this check, rated serious by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 60 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 10 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8393
  • 30 links crawlers can't follow

    30 links have no real href, so search engines can't follow them.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 738 internal links, 13 external

    The homepage links to 738 pages on safcodental.com and 13 external pages.

7 checks passed
  • Meta description: 140 characters

    Your meta description is 140 characters: “Safco Dental Supply sells brand name dental supplies and products at discount prices. We offer free shipping and the hi…”.

  • One H1 headline

    Your main headline reads: “Recommended Dental Products & Equipment”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Dental Supplies, Dental Products & Equipment”.

  • Canonical URL set

    The canonical URL is https://www.safcodental.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.safcodental.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.safcodental.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (651 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    https://www.safcodental.com/temporary-search-pages/lasting-impressions and https://www.safcodental.com/celebrate-healthy-smiles are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.safcodental.com/contact, whose canonical is https://www.safcodental.com/contact-us. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 pages without an H1

    https://www.safcodental.com/temporary-search-pages/lasting-impressions, https://www.safcodental.com/celebrate-healthy-smiles, https://www.safcodental.com/contact, https://www.safcodental.com/catalog, https://www.safcodental.com/catalog/acrylics-and-reline and https://www.safcodental.com/catalog/anesthetics and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 pages with very little text

    https://www.safcodental.com/contact, https://www.safcodental.com/catalog, https://www.safcodental.com/catalog/acrylics-and-reline, https://www.safcodental.com/catalog/anesthetics, https://www.safcodental.com/catalog/burs-and-diamonds and https://www.safcodental.com/catalog/cad-cam and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 162 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56014379&tm=gtm002&Ver=2&mid=9338bac9-05fb-4bd6-b7bc-e91fb35a4147&bo=1&sid=e0ad5fa0d07e11f1ae8fb1f2bab2f673&vid=e0ad8860d07e11f191a36be1e3944005&vids=1&msclkid=N&pi=91.

  • 15 small tap targets

    15 of 54 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 546 words of copy

    The homepage carries about 546 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Contact Us”, “Quick Order” and “Address Book”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 45 testimonial or review blocks, a star rating and 6 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads FullStory, Google Ads, Google Analytics, Google Tag Manager and HubSpot and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at safcodental.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Magento
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on safcodental.com, including 23 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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