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rovehotels.com website review
Visit site (opens in a new tab)Reviewed 3 November 202637 issues · 88 checks
This review found 37 issues worth fixing on rovehotels.com, 12 of them high impact, across 88 checks. The most urgent: google Tag Manager adds 1.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.4 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.5 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 170 ms |
| May 23, 2026 | 170 ms |
| May 30, 2026 | 172 ms |
| Jun 6, 2026 | 175 ms |
| Jun 13, 2026 | 175 ms |
| Jun 20, 2026 | 178 ms |
| Jun 27, 2026 | 178 ms |
| Jul 4, 2026 | 179 ms |
| Jul 11, 2026 | 184 ms |
| Jul 18, 2026 | 185 ms |
| Jul 25, 2026 | 186 ms |
| Aug 1, 2026 | 188 ms |
| Aug 8, 2026 | 188 ms |
| Aug 15, 2026 | 190 ms |
| Aug 22, 2026 | 194 ms |
| Aug 29, 2026 | 194 ms |
| Sep 5, 2026 | 196 ms |
| Sep 12, 2026 | 202 ms |
| Sep 19, 2026 | 204 ms |
| Sep 26, 2026 | 208 ms |
| Oct 3, 2026 | 207 ms |
| Oct 10, 2026 | 204 ms |
| Oct 17, 2026 | 195 ms |
| Oct 24, 2026 | 185 ms |
| Oct 31, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Google Tag Manager adds 1.0 s
1.0 sGoogle Tag Manager costs a phone 1.0 s of main-thread work and 985 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.6 s
A phone's processor spends 4.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, beetlecdn.com and TikTok and others), adding 4.7 MB and 2.0 s of main-thread time.
Improve image delivery
1.1 MB26 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused JavaScript
300 ms · 740 KiBAbout 740 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
beetlecdn.com adds 232 ms
232 msbeetlecdn.com costs a phone 232 ms of main-thread work and 3.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 387 KiB17 files are served with short cache lifetimes, so returning visitors download them again (387 KiB).
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 278 ms. During a long task the page ignores taps.
Legacy JavaScript
43 KiBPolyfills for old browsers add 43 KiB JavaScript that modern phones do not need.
Reduce unused CSS
41 KiBAbout 41 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 115 ms
115 msYour server sent the HTML in 115 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 19.6 s
19.6 sThe page becomes fully interactive after 19.6 s. Good is under 3.8 s.
Total Blocking Time: 1.2 s
1.2 sScripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.2 s
4.2 sYour largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Rove Hotels The blank page for your wanderlust story Your g…”.
Largest content (LCP) got 58% slower for real visitors
+58%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 962 ms
962 msReal visitors wait 962 ms for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 170 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 174 ms
174 msReal visitors wait 174 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 5.0 MB in 167 requests
5.0 MBYour homepage downloads 5.0 MB in 167 requests on a phone: images 3.0 MB (74), scripts 1.9 MB (39) and HTML 80 KiB (5). Under 2 MB keeps phones on slow connections fast.
24 images below the first screen load straight away
24 images further down the page (1.6 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
8 images in older formats
8 images (818 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images far larger than shown
243 KiB2 images are downloaded at several times the size a phone draws them, for example 10-Rove-Healthcare-city-hotel-scaled.jpg at 2,560 px wide, shown at 390 px. Resized copies would save about 243 KiB.
About 1.4 g of CO₂ per visit
1.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 168.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
33 buttons without a name
33 buttons have no accessible name, so screen readers announce just “button”.
33 tap targets too small
33 tap targets are too small or too close together to hit reliably with a finger.
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (49 elements)
All page content should be contained by landmarks: 49 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 59 images in the HTML carry an alt attribute.
29 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 29 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Meta description is long (177 characters)
Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: sameAs is an empty list”.
11 links crawlers can't follow
11 links have no real href, so search engines can't follow them.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
64 internal links, 12 external
The homepage links to 64 pages on rovehotels.com and 12 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Rove Hotels”.
Title: 62 characters
Your title is a healthy 62 characters: “Affordable Lifestyle Hotels | Prime Locations & Vibrant Design”.
Canonical URL set
The canonical URL is https://www.rovehotels.com/en/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rovehotels.com/en/sitemap.xml.
AI search readiness
No llms.txt
There is no https://www.rovehotels.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and description; sameAs (social profiles) and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,168 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without an H1
https://www.rovehotels.com/en/offer/monthly-hotel-rates has no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.rovehotels.com/ar has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
https://www.rovehotels.com/en/meeting-rooms, https://www.rovehotels.com/en/offer/monthly-hotel-rates, https://www.rovehotels.com/ar and https://www.rovehotels.com/en/about-us took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=27002794&Ver=2&mid=f7b63a12-c5de-4da8-9db1-3414b5b9d89d&bo=1&sid=c7d72540d7aa11f192d1372dca1d8f4c&vid=c7d74880d7aa11f184f579cd4dfba73b&vids=1&msclkid=N&pi=918639831&lg.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
31 of 38 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 500 words of copy
The homepage carries about 500 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book Now”.
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “Book Now” and “Learn More”.
3 short forms
3 short forms (0 fields at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
10 trackers load before any consent
10Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rovehotels.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Analytics
- Google Tag Manager
- Hosting
- Akamai Cloud
Hiring
- Hiring
- 9 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on rovehotels.com, including 16 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.