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royce.co.id website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 79 checks

This review found 31 issues worth fixing on royce.co.id, 10 of them high impact, across 79 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s957 msMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Aug 1, 20261.2 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.1 s
Aug 29, 20261.2 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Oct 31, 20261.3 s
Nov 7, 20261.2 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of royce.co.id (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. royce.co.id at 0.4 s0.4 s
  2. royce.co.id at 0.8 s0.8 s
  3. royce.co.id at 1.1 s1.1 s
  4. royce.co.id at 1.5 s1.5 s
  5. royce.co.id at 1.9 s1.9 s
  6. royce.co.id at 2.3 s2.3 s
  7. royce.co.id at 2.6 s2.6 s
  8. royce.co.id at 3.0 s3.0 s

Speed

8 to fix68
  • Improve image delivery

    1.1 s · 483 KiB

    12 images could be 483 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (YouTube, Shopify and Other Google APIs/SDKs and others), adding 1.4 MB and 585 ms of main-thread time.

  • YouTube adds 472 ms

    472 ms

    YouTube costs a phone 472 ms of main-thread work and 980 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    550 KiB

    About 550 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 2.6 s

    A phone's processor spends 2.6 s on main-thread work while loading, 968 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,864 HTML elements

    The page has 1,864 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 98 ms

    98 ms

    Shopify costs a phone 98 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 130 KiB

    About 130 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    13 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (13 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 7.8 s

    7.8 s

    Your largest element takes 7.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Royce Chocolate Indonesia - Chocolate Bar”.

  • Time to Interactive: 13.3 s

    13.3 s

    The page becomes fully interactive after 13.3 s. Good is under 3.8 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 23% faster for real visitors

    -23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 117 ms

    117 ms

    Scripts block the page for only 117 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix62
  • Page weight: 4.1 MB in 320 requests

    4.1 MB

    Your homepage downloads 4.1 MB in 320 requests on a phone: images 1.5 MB (29), scripts 1.3 MB (142) and other files 908 KiB (130). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    banner04.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 13 images below the first screen load straight away

    13 images further down the page (1,009 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (177 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.2 g of CO₂ per visit

    1.16 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.16 g of CO₂e: 139.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8692
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 59 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9293
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 100 internal links, 0 external

    The homepage links to 100 pages on royce.co.id and 0 external pages.

7 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Welcome to the Royce' Chocolate Indonesia. Imported straight from Japan, experience the magical chocolate everyone has …”.

  • One H1 headline

    Your main headline reads: “Royce' Indonesia”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Royce' Chocolate | Indonesia – Royce' Indonesia”.

  • Canonical URL set

    The canonical URL is https://royce.co.id/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://royce.co.id/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (838 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://royce.co.id/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 4 pages slow to respond

    https://royce.co.id/collections/amande-chocolate, https://royce.co.id/collections/bar-chocolate, https://royce.co.id/collections/baton-cookies and https://royce.co.id/collections/potatochip-chocolate took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 17 small tap targets

    17 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 560 words of copy

    The homepage carries about 560 words of visible text.

2 checks passed
  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact” and “SHOP ALL”.

  • 11 short forms

    11 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at royce.co.id, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on royce.co.id, including 12 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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