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rubicotech.com website review

Visit site (opens in a new tab)Reviewed 2 November 202626 issues · 72 checks

This review found 26 issues worth fixing on rubicotech.com, 9 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.8 s1.8 sMay 16Sep 263.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.2 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jul 11, 20262.5 s
Jul 18, 20262.8 s
Jul 25, 20262.6 s
Aug 1, 20262.5 s
Aug 8, 20262.6 s
Aug 15, 20262.8 s
Aug 22, 20263.2 s
Aug 29, 20263.6 s
Sep 5, 20263.6 s
Sep 12, 20263.6 s
Sep 19, 20263.6 s
Sep 26, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
379 ms82 msMay 16Sep 19345 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026119 ms
May 30, 2026158 ms
Jul 11, 2026212 ms
Jul 25, 2026218 ms
Aug 1, 2026218 ms
Aug 8, 2026206 ms
Aug 22, 2026206 ms
Aug 29, 2026245 ms
Sep 5, 2026253 ms
Sep 12, 2026270 ms
Sep 19, 2026345 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rubicotech.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rubicotech.com at 0.4 s0.4 s
  2. rubicotech.com at 0.8 s0.8 s
  3. rubicotech.com at 1.1 s1.1 s
  4. rubicotech.com at 1.5 s1.5 s
  5. rubicotech.com at 1.9 s1.9 s
  6. rubicotech.com at 2.3 s2.3 s
  7. rubicotech.com at 2.6 s2.6 s
  8. rubicotech.com at 3.0 s3.0 s

Speed

8 to fix34
  • Reduce unused JavaScript

    4.7 s · 782 KiB

    About 782 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 6.2 s

    A phone's processor spends 6.2 s on main-thread work while loading, 2.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Hubspot and others), adding 1.8 MB and 1.8 s of main-thread time.

  • Google Tag Manager adds 773 ms

    773 ms

    Google Tag Manager costs a phone 773 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 683 ms

    683 ms

    Google CDN costs a phone 683 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    600 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 408 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    290 ms · 81 KiB

    About 81 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

  • Use efficient cache lifetimes

    110 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (110 KiB).

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix40
  • Largest Contentful Paint: 13.3 s

    13.3 s

    Your largest element takes 13.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “You built it, now let's make it unbreakable Whether you are…”.

  • First Contentful Paint: 6.4 s

    6.4 s

    The first text or image appears after 6.4 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 17.1 s

    17.1 s

    The page becomes fully interactive after 17.1 s. Good is under 3.8 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 162% slower for real visitors

    +162%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 345 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 61% slower for real visitors

    +61%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.005

    0.005

    The layout barely moves while loading (CLS 0.005, good is under 0.1).

Images and page weight

2 to fix75
  • Page weight: 2.7 MB in 106 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 106 requests on a phone: scripts 1.8 MB (36), other files 359 KiB (14) and images 221 KiB (38). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    40 KiB

    1 image is downloaded at several times the size a phone draws it, for example variation-3-editorial.png at 2,560 px wide, shown at 390 px. Resized copies would save about 40 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (51 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 91.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9495
  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 28 links without text

    28 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 110 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 47 internal links, 4 external

    The homepage links to 47 pages on rubicotech.com and 4 external pages.

8 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “Built it in Lovable, Replit, Bolt, or Claude? Rubico's engineers secure, finish, and make it ready to be shipped.”.

  • One H1 headline

    Your main headline reads: “You built it, now let's make it unbreakable”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Rubico | Ready Your AI-Built App for Real Users”.

  • Canonical URL set

    The canonical URL is https://rubicotech.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rubicotech.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,005 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rubicotech.com/llms.txt (4 KiB, 34 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://rubicotech.com/blog and https://rubicotech.com/get-started have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://rubicotech.com/get-started and https://rubicotech.com/technical-expert-consultation have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “The Content Security Policy directive 'upgrade-insecure-requests' is ignored when delivered in a report-only policy.”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

2 checks passed
  • Tap targets are thumb-sized

    9 of 9 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,333 words of copy

    The homepage carries about 1,333 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “BOOK TIME WITH A TECHNICAL EXPERT”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Get Started”, “Book time with a technical expert” and “Book a call with a technical expert”.

  • 1 short form

    A short form (3 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 31 testimonial or review blocks, 6 trust badges and “800+ Clients”.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 26 other companies contacted

    Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rubicotech.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
WP Engine

Upkeep, stack, hiring and company data from programmable.info

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