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rudus.fi website review

Visit site (opens in a new tab)Reviewed 29 October 202648 issues · 97 checks

This review found 48 issues worth fixing on rudus.fi, 21 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.5 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.6 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.6 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
146 ms136 msMay 9Oct 24141 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026145 ms
May 16, 2026145 ms
May 23, 2026144 ms
May 30, 2026141 ms
Jun 6, 2026140 ms
Jun 13, 2026139 ms
Jun 20, 2026141 ms
Jun 27, 2026143 ms
Jul 4, 2026145 ms
Jul 11, 2026144 ms
Jul 18, 2026143 ms
Jul 25, 2026143 ms
Aug 1, 2026139 ms
Aug 8, 2026139 ms
Aug 15, 2026138 ms
Aug 22, 2026139 ms
Aug 29, 2026139 ms
Sep 5, 2026139 ms
Sep 12, 2026140 ms
Sep 19, 2026137 ms
Sep 26, 2026138 ms
Oct 3, 2026138 ms
Oct 10, 2026138 ms
Oct 17, 2026140 ms
Oct 24, 2026141 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rudus.fi (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rudus.fi at 1.0 s1.0 s
  2. rudus.fi at 1.9 s1.9 s
  3. rudus.fi at 2.9 s2.9 s
  4. rudus.fi at 3.9 s3.9 s
  5. rudus.fi at 4.8 s4.8 s
  6. rudus.fi at 5.8 s5.8 s
  7. rudus.fi at 6.7 s6.7 s
  8. rudus.fi at 7.7 s7.7 s

Speed

12 to fix34
  • Render-blocking requests

    7.7 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 7.7 s.

  • Reduce unused JavaScript

    2.1 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Improve image delivery

    1.3 s · 1.9 MB

    15 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Reduce unused CSS

    1.6 s · 478 KiB

    About 478 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • YouTube adds 1.5 s

    1.5 s

    YouTube costs a phone 1.5 s of main-thread work and 1.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and FontAwesome CDN and others), adding 3.1 MB and 2.1 s of main-thread time.

  • Google Tag Manager adds 536 ms

    536 ms

    Google Tag Manager costs a phone 536 ms of main-thread work and 365 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    350 ms · 38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 314 ms. During a long task the page ignores taps.

  • FontAwesome CDN adds 62 ms

    62 ms

    FontAwesome CDN costs a phone 62 ms of main-thread work and 550 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 23 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (23 KiB).

  • Document request latency

    77 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 387 ms

    387 ms

    Your server sent the HTML in 387 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 8.5 s

    8.5 s

    The first text or image appears after 8.5 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 11.5 s

    11.5 s

    Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Elämän mittaiset portaat”.

  • Time to Interactive: 32.0 s

    32.0 s

    The page becomes fully interactive after 32.0 s. Good is under 3.8 s.

  • Speed Index: 14.3 s

    14.3 s

    Visually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 877 ms

    877 ms

    Scripts block taps and scrolling for 877 ms in total while the page loads. Good is under 200 ms.

  • 5 images without width and height

    5 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 145 ms to 141 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 534 ms

    534 ms

    Real visitors wait 534 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.043

    0.043

    The layout barely moves while loading (CLS 0.043, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 7.3 MB in 119 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 119 requests on a phone: images 3.1 MB (25), scripts 2.8 MB (33) and fonts 605 KiB (27). Under 2 MB keeps phones on slow connections fast.

  • 15 images in older formats

    15 images (2.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 10 images below the first screen load straight away

    10 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images far larger than shown

    228 KiB

    3 images are downloaded at several times the size a phone draws them, for example rudus-kaivot-ja-putket.jpg at 1,400 px wide, shown at 342 px. Resized copies would save about 228 KiB.

  • About 2.1 g of CO₂ per visit

    2.08 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.08 g of CO₂e: 249.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7085
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (19 elements)

    All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9287
  • Title is long (115 characters)

    Your title is 115 characters, so Google will cut it off around 60: “Rudus Oy | Mukana siellä, missä rakennetaan vastuullisesti pitkäikäistä ja viihtyisää ymp…”.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 175 internal links, 14 external

    The homepage links to 175 pages on rudus.fi and 14 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Ruduksen laajasta valikoimasta betonit, kiviainekset, betonituotteet ja kierrätystuotteet sekä kierrätyspalvelut kaikke…”.

  • One H1 headline

    Your main headline reads: “Tuotteet”.

  • Structured data in place

    Structured data found: BreadcrumbList and Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rudus.fi/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and contact details; sameAs (social profiles) and description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (691 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rudus.fi/llms.txt (11 KiB, 29 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://www.rudus.fi/ura-ruduksella and https://www.rudus.fi/rudus-yrityksena/tyopaikat all use the title “Rudus työpaikat: Kestävää tulevaisuutta rakentamaan rakennusalalle”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 9 pages without a meta description

    https://www.rudus.fi/rudus-yrityksena/rudus-konserni, https://www.rudus.fi/rudus-yrityksena/naapurisivut, https://www.rudus.fi/rudus-yrityksena/verkkolaskut, https://www.rudus.fi/rudus-yrityksena/ymparistovaikutusten-arviointi-yva, https://www.rudus.fi/rudus-yrityksena/aineistopankki and https://www.rudus.fi/rudus-yrityksena/myytavat-kiinteistot and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://www.rudus.fi/ura-ruduksella and https://www.rudus.fi/rudus-yrityksena/tyopaikat use the same meta description. A description written for each page earns more clicks.

  • 1 page without an H1

    https://www.rudus.fi/rudus-yrityksena/myytavat-kiinteistot has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5476
  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 9 small tap targets

    9 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading '3')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix56
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 448 words of copy

    The homepage carries about 448 words of visible text.

4 checks passed
  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rudus.fi, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Combell

Company

Founded
1897
Headquarters
Helsinki

Upkeep, stack, hiring and company data from programmable.info

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This review found 48 issues on rudus.fi, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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