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rydale.com website review
Visit site (opens in a new tab)Reviewed 9 November 202640 issues · 90 checks
This review found 40 issues worth fixing on rydale.com, 12 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #76,256 of 91,326 reviewed websitesbeats 14%
- #43,288 of 48,193 online storesbeats 8%
- #39,710 of 43,397 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.6 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.7 s |
| Jul 25, 2026 | 2.7 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.5 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
| Oct 24, 2026 | 2.4 s |
| Oct 31, 2026 | 2.4 s |
| Nov 7, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 333 ms |
| May 30, 2026 | 353 ms |
| Jun 6, 2026 | 363 ms |
| Jun 13, 2026 | 370 ms |
| Jun 20, 2026 | 377 ms |
| Jun 27, 2026 | 380 ms |
| Jul 4, 2026 | 384 ms |
| Jul 11, 2026 | 406 ms |
| Jul 18, 2026 | 395 ms |
| Jul 25, 2026 | 380 ms |
| Aug 1, 2026 | 384 ms |
| Aug 8, 2026 | 364 ms |
| Aug 15, 2026 | 377 ms |
| Aug 22, 2026 | 420 ms |
| Aug 29, 2026 | 454 ms |
| Sep 5, 2026 | 463 ms |
| Sep 12, 2026 | 460 ms |
| Sep 19, 2026 | 444 ms |
| Sep 26, 2026 | 407 ms |
| Oct 3, 2026 | 393 ms |
| Oct 10, 2026 | 379 ms |
| Oct 17, 2026 | 390 ms |
| Oct 24, 2026 | 413 ms |
| Oct 31, 2026 | 440 ms |
| Nov 7, 2026 | 443 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
4.4 s · 1.6 MB8 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.4 s faster on a phone.
Use efficient cache lifetimes
3.0 s · 1.0 MB29 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Mobile performance score: 29
29/100Your mobile performance score is 29. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused JavaScript
450 ms · 396 KiBAbout 396 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
800 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 378 ms. During a long task the page ignores taps.
Main-thread work: 3.4 s
A phone's processor spends 3.4 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (cdn-cookieyes.com, Google Analytics and Other Google APIs/SDKs and others), adding 2.6 MB and 69 ms of main-thread time.
imagedelivery.net adds 0 ms
0 msimagedelivery.net costs a phone 0 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,045 HTML elements
The page has 2,045 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
111 KiBAbout 111 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
30 KiBPolyfills for old browsers add 30 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 950 ms
950 msReal visitors wait 950 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 20.9 s
20.9 sYour largest element takes 20.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Christmas Banner Mobile Image”.
Time to Interactive: 31.7 s
31.7 sThe page becomes fully interactive after 31.7 s. Good is under 3.8 s.
Speed Index: 12.4 s
12.4 sVisually, the page fills in at 12.4 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.62
0.62The layout shifts by 0.62 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Real-user CLS: 0.23
0.23For real visitors the layout shifts by 0.23 (75th percentile). Good is under 0.1.
Tap response (INP) got 29% slower for real visitors
+29%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 333 ms to 443 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 809 ms
809 msReal visitors wait 809 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 418 ms
418 msScripts block taps and scrolling for 418 ms in total while the page loads. Good is under 200 ms.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Images and page weight
Page weight: 7.7 MB in 189 requests
7.7 MBYour homepage downloads 7.7 MB in 189 requests on a phone: images 3.3 MB (31), other files 2.1 MB (25) and scripts 1.9 MB (124). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Full is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 2.2 g of CO₂ per visit
2.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.18 g of CO₂e: 261.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Hidden but focusable
12 elements hidden from screen readers can still receive keyboard focus.
All page content should be contained by landmarks (127 elements)
All page content should be contained by landmarks: 127 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (11 elements)
Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 70 images in the HTML carry an alt attribute.
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
110 internal links, 6 external
The homepage links to 110 pages on rydale.com and 6 external pages.
7 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Explore our range of country clothing, footwear, gifts & accessories, carefully designed & inspired in Yorkshire. Free …”.
One H1 headline
Your main headline reads: “Good Things Come in Rydale Packages”.
Title: 42 characters
Your title is a healthy 42 characters: “Country Clothing UK | British Country Wear”.
Canonical URL set
The canonical URL is https://www.rydale.com/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rydale.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (711 words), so crawlers that don't run JavaScript still read it.
Other pages
15 pages without an H1
/pages/delivery-info, /pages/ladies, /pages/mens, /pages/childrens, /collections/childrens-new-in and /collections/childrens-clearance-sale and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
27 distorted images
27 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
75 of 76 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 704 words of copy
The homepage carries about 704 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP GIFT CARDS”.
30 calls to action
The homepage has 30 calls to action, for example “Shop Gift Cards”, “3 for 2 Shop Offer >” and “2 for£10 Shop Offer >”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating and 16 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
7 cookies set on arrival
7Opening the homepage sets 7 cookies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rydale.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Nuxt
- E-commerce
- Shopify;Shopify Plus
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 3 open roles
- Job board
- careers page
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on rydale.com, including 22 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.