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rxperformance.se website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 85 checks

This review found 32 issues worth fixing on rxperformance.se, 8 of them high impact, across 85 checks. The most urgent: page weight: 24.0 MB in 310 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s873 msMay 23Nov 7906 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 2026973 ms
Oct 10, 2026959 ms
Oct 17, 2026955 ms
Oct 24, 2026943 ms
Oct 31, 2026906 ms
Nov 7, 2026906 ms
Real-visitor tap response (INP)75th percentile, phones
136 ms83 msMay 23Nov 789 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202696 ms
May 30, 202696 ms
Jun 6, 202698 ms
Jun 13, 2026105 ms
Jun 20, 2026126 ms
Jun 27, 2026129 ms
Jul 4, 2026130 ms
Jul 11, 2026130 ms
Jul 18, 2026125 ms
Jul 25, 2026122 ms
Aug 1, 2026116 ms
Aug 8, 2026112 ms
Aug 15, 2026105 ms
Aug 22, 2026101 ms
Aug 29, 2026103 ms
Sep 5, 2026103 ms
Sep 12, 2026105 ms
Sep 19, 2026106 ms
Sep 26, 2026106 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026111 ms
Oct 24, 2026110 ms
Oct 31, 202695 ms
Nov 7, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rxperformance.se (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rxperformance.se at 0.4 s0.4 s
  2. rxperformance.se at 0.8 s0.8 s
  3. rxperformance.se at 1.1 s1.1 s
  4. rxperformance.se at 1.5 s1.5 s
  5. rxperformance.se at 1.9 s1.9 s
  6. rxperformance.se at 2.3 s2.3 s
  7. rxperformance.se at 2.7 s2.7 s
  8. rxperformance.se at 3.1 s3.1 s

Speed

10 to fix79
  • 5,810 HTML elements

    The page has 5,810 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (pop-convert.com, Shopify and Klaviyo and others), adding 1.5 MB and 1.1 s of main-thread time.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    612 KiB

    About 612 KiB of JavaScript is downloaded but never used on this page.

  • Improve image delivery

    584 KiB

    21 images could be 584 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • pop-convert.com adds 400 ms

    400 ms

    pop-convert.com costs a phone 400 ms of main-thread work and 241 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 333 ms

    333 ms

    Shopify costs a phone 333 ms of main-thread work and 598 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    307 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (307 KiB).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 208 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 40 ms

    40 ms

    Your server sent the HTML in 40 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 22.3 s

    22.3 s

    The page becomes fully interactive after 22.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “MOVE WITH PURPOSE”.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 96 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 398 ms

    398 ms

    Real visitors wait 398 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 18% faster for real visitors

    -18%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 184 ms

    184 ms

    Scripts block the page for only 184 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 24.0 MB in 310 requests

    24.0 MB

    Your homepage downloads 24.0 MB in 310 requests on a phone: media 19.2 MB (3), images 2.0 MB (45) and scripts 1.7 MB (130). Under 2 MB keeps phones on slow connections fast.

  • About 6.8 g of CO₂ per visit

    6.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.81 g of CO₂e: 816.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 12 tap targets too small

    12 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • Title is long (81 characters)

    Your title is 81 characters, so Google will cut it off around 60: “RX Performance Official Store | Träningskläder för kvinnor & män – Rx Performance”.

  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “MOVE WITH PURPOSE” and “LIVE NOW”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/svart.webp")”.

  • 242 internal links, 7 external

    The homepage links to 242 pages on rxperformance.se and 7 external pages.

5 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Upptäck premium träningskläder för CrossFit, HYROX och gym. Shoppa tights, sport-bh, shorts och funktionella plagg desi…”.

  • Canonical URL set

    The canonical URL is https://rxperformance.se/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rxperformance.se/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,921 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 11 pages share a meta description

    /collections/dam-bastsaljare, /collections/dam-nyheter, /collections/dam-sport-bh, /collections/langarmat, /collections/dam-traningslinnen and /collections/dam-shorts-bike and 5 others use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /collections/joggers/Joggers, whose canonical is /collections/joggers/joggers. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6983
  • 26 small tap targets

    26 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 543 words of copy

    The homepage carries about 543 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop now”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “SHOP NOW”, “SHOP WOMEN” and “Shop men”.

  • 68 short forms

    68 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rxperformance.se, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · T Lab Ai Translate · Gsc Countdown Timer · Pagefly Ai Page Builder · Judge Me Reviews · Selleasy · Pop Convert · Aftersell · Orbe Geolocation · Post Purchase · Back In Stock · Wishlist Club · chimpstatic.com · nfcube.com · snapchat.com · saio.io · privy.com · amazonaws.com · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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