Website review, no card needed
sa-nu.com website review
Visit site (opens in a new tab)Reviewed 6 November 202638 issues · 84 checks
This review found 38 issues worth fixing on sa-nu.com, 14 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.7 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 2.9 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.8 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.3 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.5 s |
| Oct 24, 2026 | 2.2 s |
| Oct 31, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 194 ms |
| May 23, 2026 | 192 ms |
| May 30, 2026 | 190 ms |
| Jun 6, 2026 | 189 ms |
| Jun 13, 2026 | 190 ms |
| Jun 20, 2026 | 188 ms |
| Jun 27, 2026 | 189 ms |
| Jul 4, 2026 | 187 ms |
| Jul 11, 2026 | 189 ms |
| Jul 18, 2026 | 189 ms |
| Jul 25, 2026 | 189 ms |
| Aug 1, 2026 | 196 ms |
| Aug 8, 2026 | 201 ms |
| Aug 15, 2026 | 208 ms |
| Aug 22, 2026 | 211 ms |
| Aug 29, 2026 | 211 ms |
| Sep 5, 2026 | 212 ms |
| Sep 12, 2026 | 213 ms |
| Sep 19, 2026 | 217 ms |
| Sep 26, 2026 | 215 ms |
| Oct 3, 2026 | 217 ms |
| Oct 10, 2026 | 221 ms |
| Oct 17, 2026 | 223 ms |
| Oct 24, 2026 | 228 ms |
| Oct 31, 2026 | 226 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
13.7 s · 5.1 MB15 images could be 5.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 13.7 s faster on a phone.
Use efficient cache lifetimes
2.5 s · 1.1 MB19 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Reduce unused JavaScript
2.3 s · 800 KiBAbout 800 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 7.3 MB and 1.1 s of main-thread time.
Mobile performance score: 51
51/100Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.
Adobe TypeKit adds 62 ms
62 msAdobe TypeKit costs a phone 62 ms of main-thread work and 5.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 523 ms
523 msGoogle Tag Manager costs a phone 523 ms of main-thread work and 688 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Font display
400 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).
Main-thread work: 3.5 s
A phone's processor spends 3.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Facebook adds 206 ms
206 msFacebook costs a phone 206 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
immedio.io adds 51 ms
51 msimmedio.io costs a phone 51 ms of main-thread work and 624 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 221 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
206 KiB206 KiB could be saved by minifying JavaScript.
Legacy JavaScript
150 ms · 26 KiBPolyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify CSS
150 ms · 6 KiB6 KiB could be saved by minifying CSS.
Render-blocking requests
100 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 100 ms.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 66.0 s
66.0 sYour largest element takes 66.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 70.3 s
70.3 sThe page becomes fully interactive after 70.3 s. Good is under 3.8 s.
Speed Index: 10.2 s
10.2 sVisually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.
Real-user INP: 220 ms
220 msReal visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 484 ms
484 msScripts block taps and scrolling for 484 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 18% slower for real visitors
+18%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 194 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 361 ms
361 msReal visitors wait 361 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 14.6 MB in 113 requests
14.6 MBYour homepage downloads 14.6 MB in 113 requests on a phone: images 7.1 MB (26), other files 5.4 MB (34) and scripts 1.9 MB (39). Under 2 MB keeps phones on slow connections fast.
4 images over 500 KB
4 images weigh 2.1 MB together. On a phone connection a single image that size takes seconds.
5 images far larger than shown
780 KiB5 images are downloaded at several times the size a phone draws them, for example img-concept-02.CTxceDMH_ZpfXEO.webp at 868 px wide, shown at 229 px. Resized copies would save about 780 KiB.
An image on the first screen is lazy-loaded
img-concept-02.CTxceDMH_ZpfXEO.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (282 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 4.1 g of CO₂ per visit
4.14 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.14 g of CO₂e: 497.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (87 elements)
All page content should be contained by landmarks: 87 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings should not be empty (4 elements)
Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 55 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“”, “海、山、川へ広がる 販売中のSANU 2nd Home” and “SANUをつくる人”). One clear main headline is easier for people and search engines.
22 internal links, 28 external
The homepage links to 22 pages on sa-nu.com and 28 external pages.
7 checks passed
Meta description: 89 characters
Your meta description is 89 characters: “SANU 2nd Home Co-Ownersは、“使う分だけ”を分かち合うシェア別荘です。お気に入りの山・川・海に、あなたの「もうひとつの家」を持つ暮らしをはじめてみませんか?”.
Title: 40 characters
Your title is a healthy 40 characters: “SANU 2nd Home Co-Owners | 自然がもうひとつの家になる。”.
Canonical URL set
The canonical URL is https://www.sa-nu.com/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.sa-nu.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 linked page is broken
Your homepage links to https://www.sa-nu.com/member, which answers with an error. Visitors hit a dead end and search engines drop it.
2 pages share a meta description
https://www.sa-nu.com/lp/co-owners/2610-01 and https://www.sa-nu.com/list/bee_kawaguchiko1st use the same meta description. A description written for each page earns more clicks.
1 page with very little text
https://www.sa-nu.com/about has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
13 of 15 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 133 words
The homepage has only about 133 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
1 checks passed
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
42 other companies contacted
Loading the homepage contacts 42 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sa-nu.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Astro
- Analytics
- Google Tag Manager
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on sa-nu.com, including 18 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.