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sabb.com website review

Visit site (opens in a new tab)Reviewed 5 November 202652 issues · 94 checks

This review found 52 issues worth fixing on sabb.com, 17 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.2 s
Jun 27, 20262.2 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.2 s
Sep 5, 20262.4 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
129 ms105 msMay 16Oct 31116 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026116 ms
May 23, 2026118 ms
May 30, 2026120 ms
Jun 6, 2026123 ms
Jun 13, 2026125 ms
Jun 20, 2026126 ms
Jun 27, 2026123 ms
Jul 4, 2026121 ms
Jul 11, 2026120 ms
Jul 18, 2026117 ms
Jul 25, 2026116 ms
Aug 1, 2026114 ms
Aug 8, 2026115 ms
Aug 15, 2026116 ms
Aug 22, 2026113 ms
Aug 29, 2026108 ms
Sep 5, 2026108 ms
Sep 12, 2026109 ms
Sep 19, 2026111 ms
Sep 26, 2026118 ms
Oct 3, 2026121 ms
Oct 10, 2026124 ms
Oct 17, 2026123 ms
Oct 24, 2026120 ms
Oct 31, 2026116 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sabb.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sabb.com at 1.1 s1.1 s
  2. sabb.com at 2.2 s2.2 s
  3. sabb.com at 3.4 s3.4 s
  4. sabb.com at 4.5 s4.5 s
  5. sabb.com at 5.6 s5.6 s
  6. sabb.com at 6.7 s6.7 s
  7. sabb.com at 7.8 s7.8 s
  8. sabb.com at 8.9 s8.9 s

Speed

10 to fix61
  • Use efficient cache lifetimes

    1.6 s · 4.5 MB

    80 files are served with short cache lifetimes, so returning visitors download them again (4.5 MB).

  • Font display

    2.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.0 s).

  • Render-blocking requests

    1.3 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Improve image delivery

    2.3 MB

    13 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    650 ms · 133 KiB

    About 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 650 ms faster on a phone.

  • Reduce unused JavaScript

    300 ms · 298 KiB

    About 298 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 495 ms. During a long task the page ignores taps.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,906 HTML elements

    The page has 2,906 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Minify JavaScript

    150 ms · 49 KiB

    49 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.50

    0.50

    For real visitors the layout shifts by 0.50 (75th percentile). Good is under 0.1.

  • Time to Interactive: 15.8 s

    15.8 s

    The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

  • Speed Index: 10.6 s

    10.6 s

    Visually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.4 s

    5.4 s

    Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.4 s).

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.0 s

    2.0 s

    Real visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 921 ms

    921 ms

    Real visitors wait 921 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 326 ms

    326 ms

    Scripts block taps and scrolling for 326 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 117 ms

    117 ms

    Real visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0.023

    0.023

    The layout barely moves while loading (CLS 0.023, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 4.7 MB in 91 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 91 requests on a phone: images 3.8 MB (61), scripts 479 KiB (11) and fonts 192 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 11 images in older formats

    11 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 7 images below the first screen load straight away

    7 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    277 KiB

    1 image is downloaded at several times the size a phone draws it, for example Banner 1872 x 800 Pixels.jpg at 1,872 px wide, shown at 390 px. Resized copies would save about 277 KiB.

  • About 1.3 g of CO₂ per visit

    1.33 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7589
  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • 32 images without alt text

    32 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7774
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.sab.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at sab.com/robots.txt, the first file search crawlers ask for.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 554 internal links, 31 external

    The homepage links to 554 pages on sabb.com and 31 external pages.

3 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “SAB offers a range of personal banking products including loans, mortgages and credit cards & access to bank accounts 2…”.

  • Title: 31 characters

    Your title is a healthy 31 characters: “Personal & Online Banking | SAB”.

  • Canonical URL set

    The canonical URL is https://www.sab.com/en/personal/.

AI search readiness

1 to fix81
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.sab.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (2,441 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix76
  • 3 pages share a title

    https://www.sab.com/en/personal/compare-credit-cards, https://www.sab.com/en/personal/compare-credit-cards/miles-credit-cards and https://www.sab.com/en/personal/compare-credit-cards/icsab-credit-cards all use the title “Compare SAB Credit Cards Cards | Personal | SAB”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 12 pages without a meta description

    https://www.sab.com/ar/personal, https://www.sab.com/en/personal/payments-and-transfers/sab-global-view-and-global-transfer, https://www.sab.com/en/personal/segments, https://www.sab.com/en/personal/segments/sab-premier, https://www.sab.com/en/personal/segments/sab-advance and https://www.sab.com/en/personal/segments/general-banking-account and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://www.sab.com/en/personal/compare-credit-cards, https://www.sab.com/en/personal/compare-credit-cards/miles-credit-cards and https://www.sab.com/en/personal/compare-credit-cards/icsab-credit-cards use the same meta description. A description written for each page earns more clicks.

  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.sab.com/en/personal/compare-credit-cards/miles-credit-cards, whose canonical is https://www.sab.com/en/personal/compare-credit-cards. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 pages without an H1

    https://www.sab.com/ar/personal, https://www.sab.com/en/personal/segments, https://www.sab.com/en/personal/segments/sab-premier, https://www.sab.com/en/personal/segments/sab-advance, https://www.sab.com/en/personal/segments/general-banking-account and https://www.sab.com/en/personal/segments/international-banking and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.sab.com/ar/personal has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 9 pages slow to respond

    https://www.sab.com/ar/personal, https://www.sab.com/en/personal/payments-and-transfers/sab-global-view-and-global-transfer, https://www.sab.com/en/personal/segments, https://www.sab.com/en/personal/segments/sab-premier, https://www.sab.com/en/personal/segments/sab-advance and https://www.sab.com/en/personal/segments/general-banking-account and 3 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 178 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7374
  • 6 broken images

    6 images failed to load on a phone, for example https://www.sab.com/en/personal/Prices%20of%20Financing%20&%20Saving%20Products.

  • 22 small tap targets

    22 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 879 words of copy

    The homepage carries about 879 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register” and “Learn more ‍”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Register”, “Apply Now for SAB Credit Card” and “Contact Centre”.

  • 5 short forms

    5 short forms (5 fields at most) are right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 5 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sabb.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Saudi Awwal Bank JSC

Upkeep, stack, hiring and company data from programmable.info

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This review found 52 issues on sabb.com, including 21 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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