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sabb.com website review
Visit site (opens in a new tab)Reviewed 5 November 202652 issues · 94 checks
This review found 52 issues worth fixing on sabb.com, 17 of them high impact, across 94 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 116 ms |
| May 23, 2026 | 118 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 123 ms |
| Jun 13, 2026 | 125 ms |
| Jun 20, 2026 | 126 ms |
| Jun 27, 2026 | 123 ms |
| Jul 4, 2026 | 121 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 117 ms |
| Jul 25, 2026 | 116 ms |
| Aug 1, 2026 | 114 ms |
| Aug 8, 2026 | 115 ms |
| Aug 15, 2026 | 116 ms |
| Aug 22, 2026 | 113 ms |
| Aug 29, 2026 | 108 ms |
| Sep 5, 2026 | 108 ms |
| Sep 12, 2026 | 109 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 118 ms |
| Oct 3, 2026 | 121 ms |
| Oct 10, 2026 | 124 ms |
| Oct 17, 2026 | 123 ms |
| Oct 24, 2026 | 120 ms |
| Oct 31, 2026 | 116 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.6 s · 4.5 MB80 files are served with short cache lifetimes, so returning visitors download them again (4.5 MB).
Font display
2.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 2.0 s).
Render-blocking requests
1.3 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Improve image delivery
2.3 MB13 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Mobile performance score: 61
61/100Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
650 ms · 133 KiBAbout 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 650 ms faster on a phone.
Reduce unused JavaScript
300 ms · 298 KiBAbout 298 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 495 ms. During a long task the page ignores taps.
Main-thread work: 3.0 s
A phone's processor spends 3.0 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,906 HTML elements
The page has 2,906 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Minify JavaScript
150 ms · 49 KiB49 KiB could be saved by minifying JavaScript.
Legacy JavaScript
12 KiBPolyfills for old browsers add 12 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.50
0.50For real visitors the layout shifts by 0.50 (75th percentile). Good is under 0.1.
Time to Interactive: 15.8 s
15.8 sThe page becomes fully interactive after 15.8 s. Good is under 3.8 s.
Speed Index: 10.6 s
10.6 sVisually, the page fills in at 10.6 s (Speed Index). Good is under 3.4 s.
Largest Contentful Paint: 5.4 s
5.4 sYour largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.4 s).
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 921 ms
921 msReal visitors wait 921 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.3 s
2.3 sThe first text or image appears after 2.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 326 ms
326 msScripts block taps and scrolling for 326 ms in total while the page loads. Good is under 200 ms.
8 images without width and height
8 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 116 ms to 116 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-6%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 117 ms
117 msReal visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Cumulative Layout Shift: 0.023
0.023The layout barely moves while loading (CLS 0.023, good is under 0.1).
Images and page weight
Page weight: 4.7 MB in 91 requests
4.7 MBYour homepage downloads 4.7 MB in 91 requests on a phone: images 3.8 MB (61), scripts 479 KiB (11) and fonts 192 KiB (5). Under 2 MB keeps phones on slow connections fast.
11 images in older formats
11 images (2.6 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
7 images below the first screen load straight away
7 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image far larger than shown
277 KiB1 image is downloaded at several times the size a phone draws it, for example Banner 1872 x 800 Pixels.jpg at 1,872 px wide, shown at 390 px. Resized copies would save about 277 KiB.
About 1.3 g of CO₂ per visit
1.33 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.33 g of CO₂e: 159.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Orphan list items
Some list items are not inside a list.
32 images without alt text
32 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
10 links without text
10 visible links have no text or label, so screen readers cannot say where they go.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (2 elements).
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.sab.com/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at sab.com/robots.txt, the first file search crawlers ask for.
10 links crawlers can't follow
10 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
554 internal links, 31 external
The homepage links to 554 pages on sabb.com and 31 external pages.
3 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “SAB offers a range of personal banking products including loans, mortgages and credit cards & access to bank accounts 2…”.
Title: 31 characters
Your title is a healthy 31 characters: “Personal & Online Banking | SAB”.
Canonical URL set
The canonical URL is https://www.sab.com/en/personal/.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.sab.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
Text is in the HTML
Your server sends the page's text in the HTML (2,441 words), so crawlers that don't run JavaScript still read it.
Other pages
3 pages share a title
https://www.sab.com/en/personal/compare-credit-cards, https://www.sab.com/en/personal/compare-credit-cards/miles-credit-cards and https://www.sab.com/en/personal/compare-credit-cards/icsab-credit-cards all use the title “Compare SAB Credit Cards Cards | Personal | SAB”. Search engines can't tell which page to show for a search, so each competes with the others.
12 pages without a meta description
https://www.sab.com/ar/personal, https://www.sab.com/en/personal/payments-and-transfers/sab-global-view-and-global-transfer, https://www.sab.com/en/personal/segments, https://www.sab.com/en/personal/segments/sab-premier, https://www.sab.com/en/personal/segments/sab-advance and https://www.sab.com/en/personal/segments/general-banking-account and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages share a meta description
https://www.sab.com/en/personal/compare-credit-cards, https://www.sab.com/en/personal/compare-credit-cards/miles-credit-cards and https://www.sab.com/en/personal/compare-credit-cards/icsab-credit-cards use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.sab.com/en/personal/compare-credit-cards/miles-credit-cards, whose canonical is https://www.sab.com/en/personal/compare-credit-cards. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
14 pages without an H1
https://www.sab.com/ar/personal, https://www.sab.com/en/personal/segments, https://www.sab.com/en/personal/segments/sab-premier, https://www.sab.com/en/personal/segments/sab-advance, https://www.sab.com/en/personal/segments/general-banking-account and https://www.sab.com/en/personal/segments/international-banking and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.sab.com/ar/personal has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
9 pages slow to respond
https://www.sab.com/ar/personal, https://www.sab.com/en/personal/payments-and-transfers/sab-global-view-and-global-transfer, https://www.sab.com/en/personal/segments, https://www.sab.com/en/personal/segments/sab-premier, https://www.sab.com/en/personal/segments/sab-advance and https://www.sab.com/en/personal/segments/general-banking-account and 3 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 178 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
6 broken images
6 images failed to load on a phone, for example https://www.sab.com/en/personal/Prices%20of%20Financing%20&%20Saving%20Products.
22 small tap targets
22 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
7 distorted images
7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 879 words of copy
The homepage carries about 879 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Register” and “Learn more ”.
42 calls to action
The homepage has 42 calls to action, for example “Register”, “Apply Now for SAB Credit Card” and “Contact Centre”.
5 short forms
5 short forms (5 fields at most) are right on the homepage.
Direct contact links
Visitors can reach you directly: 5 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sabb.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Hosting
- Saudi Awwal Bank JSC
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 52 issues on sabb.com, including 21 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.