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sabre.com website review

Visit site (opens in a new tab)Reviewed 4 November 202639 issues · 83 checks

This review found 39 issues worth fixing on sabre.com, 16 of them high impact, across 83 checks. The most urgent: page weight: 23.9 MB in 82 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

77C

Closest competitors among reviewed websites

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
3.6 s3.0 sMay 16Oct 313.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20263.0 s
May 23, 20263.1 s
May 30, 20263.1 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.1 s
Jul 4, 20263.2 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.2 s
Aug 1, 20263.2 s
Aug 8, 20263.2 s
Aug 15, 20263.2 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.4 s
Oct 10, 20263.5 s
Oct 17, 20263.5 s
Oct 24, 20263.5 s
Oct 31, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
224 ms190 msMay 16Oct 31220 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026196 ms
May 23, 2026195 ms
May 30, 2026194 ms
Jun 6, 2026196 ms
Jun 13, 2026201 ms
Jun 20, 2026203 ms
Jun 27, 2026201 ms
Jul 4, 2026199 ms
Jul 11, 2026201 ms
Jul 18, 2026201 ms
Jul 25, 2026205 ms
Aug 1, 2026205 ms
Aug 8, 2026210 ms
Aug 15, 2026212 ms
Aug 22, 2026214 ms
Aug 29, 2026218 ms
Sep 5, 2026217 ms
Sep 12, 2026216 ms
Sep 19, 2026215 ms
Sep 26, 2026213 ms
Oct 3, 2026210 ms
Oct 10, 2026214 ms
Oct 17, 2026218 ms
Oct 24, 2026218 ms
Oct 31, 2026220 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.sabre.com (opens in a new tab)
Full-page screenshot of sabre.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sabre.com at 0.5 s0.5 s
  2. sabre.com at 0.9 s0.9 s
  3. sabre.com at 1.4 s1.4 s
  4. sabre.com at 1.8 s1.8 s
  5. sabre.com at 2.3 s2.3 s
  6. sabre.com at 2.7 s2.7 s
  7. sabre.com at 3.2 s3.2 s
  8. sabre.com at 3.6 s3.6 s

Speed

9 to fix82

  • 3,069 HTML elements

    The page has 3,069 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    8.5 MB

    69 files are served with short cache lifetimes, so returning visitors download them again (8.5 MB).

  • Improve image delivery

    4.4 MB

    22 images could be 4.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Optanon and Vimeo), adding 6.2 MB and 148 ms of main-thread time.

  • Vimeo adds 0 ms

    0 ms

    Vimeo costs a phone 0 ms of main-thread work and 6.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 305 ms. During a long task the page ignores taps.

  • Main-thread work: 2.4 s

    A phone's processor spends 2.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    99 KiB

    About 99 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed

  • Server response: 28 ms

    28 ms

    Your server sent the HTML in 28 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 42.6 s

    42.6 s

    The page becomes fully interactive after 42.6 s. Good is under 3.8 s.

  • Total Blocking Time: 610 ms

    610 ms

    Scripts block taps and scrolling for 610 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 236 ms

    236 ms

    Real visitors wait 236 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 3.7 s

    3.7 s

    Visually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 196 ms to 220 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.0 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 1.9 s

    1.9 s

    Your largest element renders in 1.9 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Technology that takes you wherever you want to go”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28

  • Page weight: 23.9 MB in 82 requests

    23.9 MB

    Your homepage downloads 23.9 MB in 82 requests on a phone: images 13.5 MB (60), media 9.7 MB (1) and scripts 463 KiB (6). Under 2 MB keeps phones on slow connections fast.

  • 11 images over 500 KB

    11 images weigh 11.6 MB together. On a phone connection a single image that size takes seconds.

  • 7 images far larger than shown

    671 KiB

    7 images are downloaded at several times the size a phone draws them, for example READY-FOR-WEB_PORTRAIT_TILE_Corporates_vs_Direct_Connects_Wh at 1,080 px wide, shown at 342 px. Resized copies would save about 671 KiB.

  • 9 images below the first screen load straight away

    9 images further down the page (4.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 6.8 g of CO₂ per visit

    6.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.77 g of CO₂e: 812.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 7890

  • 19 buttons without a name

    19 buttons have no accessible name, so screen readers announce just “button”.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (2 elements)

    Elements must only use permitted ARIA attributes: 2 elements on the page fail this check, rated serious by axe-core.

  • 47 images without alt text

    47 images have no alt text, which hurts accessibility and image search.

  • 12 links without text

    12 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

1 checks passed

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7786

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 366 internal links, 31 external

    The homepage links to 366 pages on sabre.com and 31 external pages.

7 checks passed

  • Meta description: 155 characters

    Your meta description is 155 characters: “Open, modular, and AI-powered from the ground up. Sabre gives the entire travel industry the tools to retail smarter, d…”.

  • Title: 47 characters

    Your title is a healthy 47 characters: “Sabre: the open platform powering modern travel”.

  • Canonical URL set

    The canonical URL is https://www.sabre.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sabre.com/sitemap_index.xml.

AI search readiness

1 to fix88

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,545 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.sabre.com/llms.txt (3 KiB, 24 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix73

  • 12 pages without a title

    https://www.sabre.com/developers/agency, https://www.sabre.com/support-airlines, https://www.sabre.com/agency-training, https://www.sabre.com/careers, https://www.sabre.com/airline-mosaic and https://www.sabre.com/agency-mosaic and 6 others have no <title>, so Google invents the link text in results.

  • 12 linked pages hidden from search

    https://www.sabre.com/developers/agency, https://www.sabre.com/support-airlines, https://www.sabre.com/agency-training, https://www.sabre.com/careers, https://www.sabre.com/airline-mosaic and https://www.sabre.com/agency-mosaic and 6 others are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 12 pages without a meta description

    https://www.sabre.com/developers/agency, https://www.sabre.com/support-airlines, https://www.sabre.com/agency-training, https://www.sabre.com/careers, https://www.sabre.com/airline-mosaic and https://www.sabre.com/agency-mosaic and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 96 found) and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

Best practices

1 to fixGoogle 10093

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed

  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 960 words of copy

    The homepage carries about 960 words of visible text.

4 checks passed

  • 15 calls to action

    The homepage has 15 calls to action, for example “Order Management”, “AI assistant Search, book & mange” and “Learn more”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 33 testimonial or review blocks and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed

  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sabre.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Imperva

Company

Employees
1,961
Founded
1960
Headquarters
Southlake

Upkeep, stack, hiring and company data from programmable.info

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