sabp.nhs.uk website review

12 images could be 3.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.0 s faster on a phone.

22 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

Your mobile performance score is 48. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

40 files are served with short cache lifetimes, so returning visitors download them again (480 KiB).

About 83 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 450 ms).

About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

5 third-party services load with your homepage (Other Google APIs/SDKs, Silktide and Cloudflare CDN and others), adding 175 KiB and 63 ms of main-thread time.

Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 10.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 10.0 s. Good is under 3.8 s.

The layout shifts by 0.378 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

5 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 84 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.7 MB in 87 requests on a phone: images 3.9 MB (32), scripts 350 KiB (22) and stylesheets 293 KiB (28). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example armed_forces_gold_award.png at 614 px wide, shown at 62 px. Resized copies would save about 60 KiB.

3 images (134 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

5 images further down the page (180 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.35 g of CO₂e: 161.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Some list items are not inside a list.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

5 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (1 element).

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 82 pages on sabp.nhs.uk and 27 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.sabp.nhs.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.sabp.nhs.uk/aboutus/our-locations, https://www.sabp.nhs.uk/aboutus/our-trust/our-strategy, https://www.sabp.nhs.uk/aboutus/policies, https://www.sabp.nhs.uk/aboutus/board-of-directors, https://www.sabp.nhs.uk/aboutus/board-of-directors/board-meetings-papers and https://www.sabp.nhs.uk/aboutus/governors/council-governors-meetings and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 59 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 30 fields (0 required). Every extra field lowers completion.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 542 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.