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sadaf.com website review

Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 83 checks

This review found 32 issues worth fixing on sadaf.com, 10 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 16Oct 311.3 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.5 s
Jun 27, 20261.5 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.4 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.2 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
150 ms101 msMay 16Oct 31120 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026127 ms
May 23, 2026130 ms
May 30, 2026132 ms
Jun 6, 2026138 ms
Jun 13, 2026138 ms
Jun 20, 2026140 ms
Jun 27, 2026144 ms
Jul 4, 2026137 ms
Jul 11, 2026134 ms
Jul 18, 2026131 ms
Jul 25, 2026123 ms
Aug 1, 2026121 ms
Aug 8, 2026119 ms
Aug 15, 2026112 ms
Aug 22, 2026112 ms
Aug 29, 2026110 ms
Sep 5, 2026111 ms
Sep 12, 2026112 ms
Sep 19, 2026108 ms
Sep 26, 2026110 ms
Oct 3, 2026110 ms
Oct 10, 2026107 ms
Oct 17, 2026112 ms
Oct 24, 2026119 ms
Oct 31, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sadaf.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sadaf.com at 0.4 s0.4 s
  2. sadaf.com at 0.8 s0.8 s
  3. sadaf.com at 1.1 s1.1 s
  4. sadaf.com at 1.5 s1.5 s
  5. sadaf.com at 1.9 s1.9 s
  6. sadaf.com at 2.3 s2.3 s
  7. sadaf.com at 2.6 s2.6 s
  8. sadaf.com at 3.0 s3.0 s

Speed

8 to fix82
  • Render-blocking requests

    2.0 s

    48 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • 12,706 HTML elements

    The page has 12,706 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 936 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 82

    82/100

    Your mobile performance score is 82. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 605 KiB

    About 605 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    500 ms · 134 KiB

    5 images could be 134 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Accessibe Accessibility Overlay and juniphq.com and others), adding 1.3 MB and 299 ms of main-thread time.

  • Shopify adds 196 ms

    196 ms

    Shopify costs a phone 196 ms of main-thread work and 818 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 104 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    17 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • Duplicated JavaScript

    6 KiB

    6 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 20 ms

    20 ms

    Your server sent the HTML in 20 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Sadaf.com”.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 127 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 677 ms

    677 ms

    Real visitors wait 677 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 116 ms

    116 ms

    Scripts block the page for only 116 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.5 MB in 268 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 268 requests on a phone: scripts 1.2 MB (72), images 1.1 MB (27) and other files 804 KiB (103). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (50 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (76 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9091
  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 71 images without alt text

    71 images have no alt text, which hurts accessibility and image search.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 72 links without text

    72 visible links have no text or label, so screen readers cannot say where they go.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (5 elements)

    Headings should not be empty: 5 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 5 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (76 characters)

    Your title is 76 characters, so Google will cut it off around 60: “Sadaf Foods - Authentic Middle Eastern and Mediterranean Flavors – Sadaf.com”.

  • Meta description is long (277 characters)

    Your meta description is 277 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 19 links with vague text

    19 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 535 internal links, 18 external

    The homepage links to 535 pages on sadaf.com and 18 external pages.

5 checks passed
  • Canonical URL set

    The canonical URL is https://www.sadaf.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebSite and WholesaleStore.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.sadaf.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,936 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.sadaf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.sadaf.com/collections/condiments has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 147 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    70 of 85 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

6 to fix61
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 141 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,007 words of copy

    The homepage carries about 3,007 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop By Category”, “Contact” and “Shop by Category”.

  • 151 short forms

    151 short forms (4 fields at most) are right on the homepage.

  • Opening hours shown

    Your opening hours are on the homepage.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sadaf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Consentmo Gdpr · Tinyseo Seo Speed · Flyweight Ai Chatbot · Gdpr Backpack · Forms · Bundles Bear

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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