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saddler.com website review
Visit site (opens in a new tab)Reviewed 19 October 202629 issues · 72 checks
This review found 29 issues worth fixing on saddler.com, 7 of them high impact, across 72 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.0 s |
| May 2, 2026 | 2.0 s |
| May 9, 2026 | 1.9 s |
| May 16, 2026 | 1.9 s |
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.2 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.2 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.1 s |
| Oct 3, 2026 | 2.1 s |
| Oct 10, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 159 ms |
| May 2, 2026 | 156 ms |
| May 9, 2026 | 155 ms |
| May 16, 2026 | 154 ms |
| May 23, 2026 | 152 ms |
| May 30, 2026 | 152 ms |
| Jun 6, 2026 | 166 ms |
| Jun 13, 2026 | 166 ms |
| Jun 20, 2026 | 170 ms |
| Jun 27, 2026 | 173 ms |
| Jul 4, 2026 | 167 ms |
| Jul 11, 2026 | 176 ms |
| Jul 18, 2026 | 181 ms |
| Jul 25, 2026 | 179 ms |
| Aug 1, 2026 | 179 ms |
| Aug 8, 2026 | 180 ms |
| Aug 15, 2026 | 173 ms |
| Aug 22, 2026 | 175 ms |
| Aug 29, 2026 | 171 ms |
| Sep 5, 2026 | 171 ms |
| Sep 12, 2026 | 172 ms |
| Sep 19, 2026 | 176 ms |
| Sep 26, 2026 | 178 ms |
| Oct 3, 2026 | 172 ms |
| Oct 10, 2026 | 171 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
1.1 s · 278 KiBAbout 278 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 78
78/100Your mobile performance score is 78 (desktop: 84). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cookieinformation.com and Bing Ads and others), adding 8.6 MB and 112 ms of main-thread time.
Vimeo adds 0 ms
0 msVimeo costs a phone 0 ms of main-thread work and 8.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,863 HTML elements
The page has 1,863 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 190 ms. During a long task the page ignores taps.
Legacy JavaScript
16 KiBPolyfills for old browsers add 16 KiB JavaScript that modern phones do not need.
2 checks passed
Main-thread work: 1.3 s
A phone's processor spends 1.3 s on main-thread work while loading, 716 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.59
0.59For real visitors the layout shifts by 0.59 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user INP: 223 ms
223 msReal visitors wait 223 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Time to Interactive: 7.2 s
7.2 sThe page becomes fully interactive after 7.2 s. Good is under 3.8 s.
Total Blocking Time: 277 ms
277 msScripts block taps and scrolling for 277 ms in total while the page loads. Good is under 200 ms.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+9%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 159 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 9.2 MB in 44 requests
9.2 MBYour homepage downloads 9.2 MB in 44 requests on a phone: media 8.3 MB (4), scripts 609 KiB (10) and fonts 126 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 2.6 g of CO₂ per visit
2.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.60 g of CO₂e: 312.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Orphan list items
Some list items are not inside a list.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
Every image has alt text
All 13 images in the HTML carry an alt attribute.
SEO
Title is long (66 characters)
Your title is 66 characters, so Google will cut it off around 60: “Saddler – Timeless leather accessories | The Swedish leather brand”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
105 internal links, 4 external
The homepage links to 105 pages on saddler.com and 4 external pages.
5 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Saddler offers timeless leather accessories of the highest quality. Explore a wide range of belts, bags, wallets and mu…”.
One H1 headline
Your main headline reads: “Receive a luxurious leather toiletry bag with the purchase of any weekend bag.”.
Canonical URL set
The canonical URL is https://www.saddler.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.saddler.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (355 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a meta description
/women/belts/suede-belts has no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.net/action/0?ti=137001198&Ver=2&mid=45679f98-942d-454f-bd5a-31ad3919caa0&bo=2&pi=918639831&lg=en-US&sw=390&sh=844&sc=24&nwd=1&tl=Saddler%20%E2%80%93%20Timeless%20leather%20accessories.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
19 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 472 words of copy
The homepage carries about 472 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP WEEKEND BAGS”.
4 calls to action
The homepage has 4 calls to action, for example “SHOP WEEKEND BAGS”, “Newsletter signup” and “Track your Order”.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at saddler.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on saddler.com, including 13 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.