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safeaustin.org website review
Visit site (opens in a new tab)Reviewed 28 October 202654 issues · 104 checks
This review found 54 issues worth fixing on safeaustin.org, 20 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73C- #69,590 of 93,772 reviewed websitesbeats 22%
- #41,137 of 50,179 online storesbeats 15%
- #1,346 of 2,212 WooCommerce storesbeats 33%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.5 s |
| Aug 15, 2026 | 2.5 s |
| Aug 22, 2026 | 2.4 s |
| Aug 29, 2026 | 2.4 s |
| Sep 5, 2026 | 2.5 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.6 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 122 ms |
| May 16, 2026 | 126 ms |
| May 23, 2026 | 126 ms |
| May 30, 2026 | 130 ms |
| Jun 6, 2026 | 133 ms |
| Jun 13, 2026 | 127 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 166 ms |
| Jul 4, 2026 | 184 ms |
| Jul 11, 2026 | 226 ms |
| Jul 18, 2026 | 208 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 208 ms |
| Aug 8, 2026 | 187 ms |
| Aug 15, 2026 | 197 ms |
| Aug 22, 2026 | 194 ms |
| Aug 29, 2026 | 196 ms |
| Sep 5, 2026 | 227 ms |
| Sep 12, 2026 | 240 ms |
| Sep 19, 2026 | 240 ms |
| Sep 26, 2026 | 238 ms |
| Oct 3, 2026 | 206 ms |
| Oct 10, 2026 | 205 ms |
| Oct 17, 2026 | 215 ms |
| Oct 24, 2026 | 206 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Reduce unused JavaScript
3.8 s · 2.3 MBAbout 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.
Render-blocking requests
4.3 s95 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.
Reduce unused CSS
1.9 s · 286 KiBAbout 286 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.
classy.org adds 1.7 s
1.7 sclassy.org costs a phone 1.7 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 11.5 s
A phone's processor spends 11.5 s on main-thread work while loading, 6.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 26
26/100Your mobile performance score is 26 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (classy.org, PayPal and Google Tag Manager and others), adding 4.7 MB and 4.2 s of main-thread time.
Improve image delivery
2.3 MB5 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Use efficient cache lifetimes
400 ms · 1.1 MB35 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
PayPal adds 719 ms
719 msPayPal costs a phone 719 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 399 ms
399 msGoogle Tag Manager costs a phone 399 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 440 ms. During a long task the page ignores taps.
Google CDN adds 337 ms
337 msGoogle CDN costs a phone 337 ms of main-thread work and 612 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
feroot.com adds 320 ms
320 msferoot.com costs a phone 320 ms of main-thread work and 56 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
120 ms · 26 KiB26 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Phones get a much slower page than desktops
Desktop scores 54 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 8.8 s
8.8 sThe first text or image appears after 8.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.2 s
23.2 sYour largest element takes 23.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TOGETHER WE CAN STOP ABUSE FOR EVERYONE”.
Time to Interactive: 54.8 s
54.8 sThe page becomes fully interactive after 54.8 s. Good is under 3.8 s.
Speed Index: 13.3 s
13.3 sVisually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 2.7 s
2.7 sScripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.
Tap response (INP) got 70% slower for real visitors
+70%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 122 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.1 s
2.1 sReal visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 157 ms
157 msReal visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 690 ms
690 msReal visitors wait 690 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.036
0.036The layout barely moves while loading (CLS 0.036, good is under 0.1).
Images and page weight
Page weight: 10.6 MB in 409 requests
10.6 MBYour homepage downloads 10.6 MB in 409 requests on a phone: scripts 5.6 MB (125), images 2.6 MB (56) and other files 943 KiB (112). Under 2 MB keeps phones on slow connections fast.
2 images over 500 KB
2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
1.5 MB4 images are downloaded at several times the size a phone draws them, for example Truck-or-Treat_web_image.jpg at 2,048 px wide, shown at 340 px. Resized copies would save about 1.5 MB.
4 images below the first screen load straight away
4 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
3 images in older formats
3 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.0 g of CO₂ per visit
3.01 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.01 g of CO₂e: 360.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.
Banner landmark should not be contained in another landmark (1 element)
Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
4 links without text
4 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (2 elements)
Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 14 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (71 characters)
Your title is 71 characters, so Google will cut it off around 60: “The SAFE Alliance - A merger of Austin Children's Shelter and SafePlace”.
2 H1 headlines
There are 2 <h1> headlines (“TOGETHER WE CAN STOP ABUSE FOR EVERYONE” and “SAFETY ALERT!”). One clear main headline is easier for people and search engines.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
175 internal links, 32 external
The homepage links to 175 pages on safeaustin.org and 32 external pages.
6 checks passed
Meta description: 144 characters
Your meta description is 144 characters: “The SAFE Alliance exists to stop abuse for everyone by serving the survivors of child abuse, sexual assault, traffickin…”.
Canonical URL set
The canonical URL is https://www.safeaustin.org/.
Structured data in place
Structured data found: BreadcrumbList, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.safeaustin.org/sitemap_index.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.safeaustin.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,000 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page is broken
Your homepage links to https://www.safeaustin.org/our-services/shelter-housing, which answers with an error. Visitors hit a dead end and search engines drop it.
6 pages without a meta description
https://www.safeaustin.org/get-help, https://www.safeaustin.org/get-help/relationship-abuse, https://www.safeaustin.org/our-services, https://www.safeaustin.org/our-services/face-to-face-support/deaf-share, https://www.safeaustin.org/our-services/prevention-and-education/disability-services and https://www.safeaustin.org/our-services/face-to-face-support/survivor-peer-support have no meta description, so Google writes the search snippet from whatever text it finds.
4 pages slow to respond
https://www.safeaustin.org/get-help/relationship-abuse, https://www.safeaustin.org/our-services, https://www.safeaustin.org/our-services/prevention-and-education/disability-services and https://www.safeaustin.org/our-services/face-to-face-support/forensic-nursing-exams took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.
5 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 469 words of copy
The homepage carries about 469 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
12 calls to action
The homepage has 12 calls to action, for example “Join TEAM FX and Run for SAFE”, “Contact Development Staff” and “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Hotjar.
Direct contact links
Visitors can reach you directly: 4 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
24 cookies set on arrival
24Opening the homepage sets 24 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
45 other companies contacted
Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at safeaustin.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
- The footer still says © 2019.
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics | Google Tag Manager | Hotjar
- Hosting
- Cloudflare
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 54 issues on safeaustin.org, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.