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safeaustin.org website review

Visit site (opens in a new tab)Reviewed 28 October 202654 issues · 104 checks

This review found 54 issues worth fixing on safeaustin.org, 20 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.8 s2.3 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.7 s
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.6 s
Jul 11, 20262.6 s
Jul 18, 20262.5 s
Jul 25, 20262.6 s
Aug 1, 20262.6 s
Aug 8, 20262.5 s
Aug 15, 20262.5 s
Aug 22, 20262.4 s
Aug 29, 20262.4 s
Sep 5, 20262.5 s
Sep 12, 20262.5 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
258 ms104 msMay 9Oct 24206 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026122 ms
May 16, 2026126 ms
May 23, 2026126 ms
May 30, 2026130 ms
Jun 6, 2026133 ms
Jun 13, 2026127 ms
Jun 20, 2026144 ms
Jun 27, 2026166 ms
Jul 4, 2026184 ms
Jul 11, 2026226 ms
Jul 18, 2026208 ms
Jul 25, 2026204 ms
Aug 1, 2026208 ms
Aug 8, 2026187 ms
Aug 15, 2026197 ms
Aug 22, 2026194 ms
Aug 29, 2026196 ms
Sep 5, 2026227 ms
Sep 12, 2026240 ms
Sep 19, 2026240 ms
Sep 26, 2026238 ms
Oct 3, 2026206 ms
Oct 10, 2026205 ms
Oct 17, 2026215 ms
Oct 24, 2026206 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of safeaustin.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. safeaustin.org at 0.4 s0.4 s
  2. safeaustin.org at 0.8 s0.8 s
  3. safeaustin.org at 1.1 s1.1 s
  4. safeaustin.org at 1.5 s1.5 s
  5. safeaustin.org at 1.9 s1.9 s
  6. safeaustin.org at 2.3 s2.3 s
  7. safeaustin.org at 2.6 s2.6 s
  8. safeaustin.org at 3.0 s3.0 s

Speed

14 to fix26
  • Reduce unused JavaScript

    3.8 s · 2.3 MB

    About 2.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.8 s faster on a phone.

  • Render-blocking requests

    4.3 s

    95 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Reduce unused CSS

    1.9 s · 286 KiB

    About 286 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • classy.org adds 1.7 s

    1.7 s

    classy.org costs a phone 1.7 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 11.5 s

    A phone's processor spends 11.5 s on main-thread work while loading, 6.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 26

    26/100

    Your mobile performance score is 26 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (classy.org, PayPal and Google Tag Manager and others), adding 4.7 MB and 4.2 s of main-thread time.

  • Improve image delivery

    2.3 MB

    5 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Use efficient cache lifetimes

    400 ms · 1.1 MB

    35 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).

  • PayPal adds 719 ms

    719 ms

    PayPal costs a phone 719 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 399 ms

    399 ms

    Google Tag Manager costs a phone 399 ms of main-thread work and 463 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 440 ms. During a long task the page ignores taps.

  • Google CDN adds 337 ms

    337 ms

    Google CDN costs a phone 337 ms of main-thread work and 612 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • feroot.com adds 320 ms

    320 ms

    feroot.com costs a phone 320 ms of main-thread work and 56 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify JavaScript

    120 ms · 26 KiB

    26 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Phones get a much slower page than desktops

    Desktop scores 54 but mobile only 26. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • First Contentful Paint: 8.8 s

    8.8 s

    The first text or image appears after 8.8 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.2 s

    23.2 s

    Your largest element takes 23.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “TOGETHER WE CAN STOP ABUSE FOR EVERYONE”.

  • Time to Interactive: 54.8 s

    54.8 s

    The page becomes fully interactive after 54.8 s. Good is under 3.8 s.

  • Speed Index: 13.3 s

    13.3 s

    Visually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.7 s

    2.7 s

    Scripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 70% slower for real visitors

    +70%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 122 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.7 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 157 ms

    157 ms

    Real visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 690 ms

    690 ms

    Real visitors wait 690 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.036

    0.036

    The layout barely moves while loading (CLS 0.036, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 10.6 MB in 409 requests

    10.6 MB

    Your homepage downloads 10.6 MB in 409 requests on a phone: scripts 5.6 MB (125), images 2.6 MB (56) and other files 943 KiB (112). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    1.5 MB

    4 images are downloaded at several times the size a phone draws them, for example Truck-or-Treat_web_image.jpg at 2,048 px wide, shown at 340 px. Resized copies would save about 1.5 MB.

  • 4 images below the first screen load straight away

    4 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (1.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.0 g of CO₂ per visit

    3.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.01 g of CO₂e: 360.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

15 to fixGoogle 8584
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (6 elements)

    All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Contentinfo landmark should not be contained in another landmark (1 element)

    Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Main landmark should not be contained in another landmark (1 element)

    Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one main landmark (1 element)

    Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • ARIA role should be appropriate for the element (1 element)

    ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.

1 checks passed
  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 14 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “The SAFE Alliance - A merger of Austin Children's Shelter and SafePlace”.

  • 2 H1 headlines

    There are 2 <h1> headlines (“TOGETHER WE CAN STOP ABUSE FOR EVERYONE” and “SAFETY ALERT!”). One clear main headline is easier for people and search engines.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 175 internal links, 32 external

    The homepage links to 175 pages on safeaustin.org and 32 external pages.

6 checks passed
  • Meta description: 144 characters

    Your meta description is 144 characters: “The SAFE Alliance exists to stop abuse for everyone by serving the survivors of child abuse, sexual assault, traffickin…”.

  • Canonical URL set

    The canonical URL is https://www.safeaustin.org/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.safeaustin.org/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.safeaustin.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,000 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://www.safeaustin.org/our-services/shelter-housing, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 6 pages without a meta description

    https://www.safeaustin.org/get-help, https://www.safeaustin.org/get-help/relationship-abuse, https://www.safeaustin.org/our-services, https://www.safeaustin.org/our-services/face-to-face-support/deaf-share, https://www.safeaustin.org/our-services/prevention-and-education/disability-services and https://www.safeaustin.org/our-services/face-to-face-support/survivor-peer-support have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages slow to respond

    https://www.safeaustin.org/get-help/relationship-abuse, https://www.safeaustin.org/our-services, https://www.safeaustin.org/our-services/prevention-and-education/disability-services and https://www.safeaustin.org/our-services/face-to-face-support/forensic-nursing-exams took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 7 small tap targets

    7 of 21 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix69
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 469 words of copy

    The homepage carries about 469 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Join TEAM FX and Run for SAFE”, “Contact Development Staff” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 45 other companies contacted

    Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at safeaustin.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2019.

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager | Hotjar
Hosting
Cloudflare

Company

Headquarters
Austin

Upkeep, stack, hiring and company data from programmable.info

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This review found 54 issues on safeaustin.org, including 21 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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