Website review, no card needed
safescan.com website review
Visit site (opens in a new tab)Reviewed 20 October 202639 issues · 86 checks
This review found 39 issues worth fixing on safescan.com, 14 of them high impact, across 86 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 1.9 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 144 ms |
| May 9, 2026 | 148 ms |
| May 16, 2026 | 145 ms |
| May 23, 2026 | 147 ms |
| May 30, 2026 | 150 ms |
| Jun 6, 2026 | 146 ms |
| Jun 13, 2026 | 150 ms |
| Jun 20, 2026 | 151 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 155 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 156 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 149 ms |
| Sep 5, 2026 | 151 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 161 ms |
| Oct 3, 2026 | 163 ms |
| Oct 10, 2026 | 161 ms |
| Oct 17, 2026 | 159 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.7 s
2.6 s
3.5 s
4.3 s
5.2 s
6.1 s
7.0 s
Speed
Render-blocking requests
3.8 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.
Reduce unused JavaScript
2.5 s · 719 KiBAbout 719 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.
Reduce unused CSS
1.7 s · 448 KiBAbout 448 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.7 s faster on a phone.
Mobile performance score: 33
33/100Your mobile performance score is 33 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7 third-party services on the page
7 third-party services load with your homepage (Google Tag Manager, Rollbar and Hubspot and others), adding 1.1 MB and 1.1 s of main-thread time.
Improve image delivery
1.1 MB11 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 797 ms
797 msGoogle Tag Manager costs a phone 797 ms of main-thread work and 810 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
450 ms · 106 KiB12 files are served with short cache lifetimes, so returning visitors download them again (106 KiB).
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 405 ms. During a long task the page ignores taps.
Main-thread work: 3.8 s
A phone's processor spends 3.8 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,519 HTML elements
The page has 2,519 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Phones get a much slower page than desktops
Desktop scores 60 but mobile only 33. A gap that wide usually means heavy scripts and images that hit phones hardest.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.7 s
15.7 sYour largest element takes 15.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
First Contentful Paint: 6.7 s
6.7 sThe first text or image appears after 6.7 s on a phone. Good is under 1.8 s.
Time to Interactive: 19.4 s
19.4 sThe page becomes fully interactive after 19.4 s. Good is under 3.8 s.
Total Blocking Time: 1.3 s
1.3 sScripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 889 ms
889 msReal visitors wait 889 ms for your server to start answering (75th percentile). Good is under 800 ms.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 144 ms to 159 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 159 ms
159 msReal visitors wait 159 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 78 requests
3.6 MBYour homepage downloads 3.6 MB in 78 requests on a phone: scripts 1.7 MB (21), images 1.3 MB (37) and stylesheets 459 KiB (6). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (702 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
6 images far larger than shown
305 KiB6 images are downloaded at several times the size a phone draws them, for example Safescan-SD-4141-USD.png at 1,140 px wide, shown at 334 px. Resized copies would save about 305 KiB.
About 1.0 g of CO₂ per visit
1.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Images must have alternative text (1 element)
Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
Contentinfo landmark should not be contained in another landmark (1 element)
Contentinfo landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“” and “The Global Expert in Smart Cash Handling”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 6 problems
Structured data found (Organization, WebPage and WebSite) but with 6 problems, for example “Organization: url is not an absolute URL ("/")”.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
349 internal links, 18 external
The homepage links to 349 pages on safescan.com and 18 external pages.
4 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Safescan.com has a wide range of clocking in machines, counterfeit detectors, money counters and cash drawers. Order ea…”.
Title: 50 characters
Your title is a healthy 50 characters: “Secure solutions for money and time | Safescan.com”.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.safescan.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://www.safescan.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,190 words), so crawlers that don't run JavaScript still read it.
Other pages
5 pages share a title
https://www.safescan.com/en-us, https://www.safescan.com/ca, https://www.safescan.com/mx, https://www.safescan.com/ao/en-xf and https://www.safescan.com/cm/en-xf all use the title “Secure solutions for money and time | Safescan.com”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.safescan.com/en-us/customer-service has no meta description, so Google writes the search snippet from whatever text it finds.
7 pages share a meta description
https://www.safescan.com/en-us/dealer, https://www.safescan.com/ca, https://www.safescan.com/mx, https://www.safescan.com/ao/en-xf, https://www.safescan.com/ao/pt-xf and https://www.safescan.com/cm/fr-xf and 1 other use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
14 of 16 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
About 454 words of copy
The homepage carries about 454 words of visible text.
6 checks passed
18 calls to action
The homepage has 18 calls to action, for example “Cash Register Drawers”, “Order” and “How to order online”.
2 short forms
2 short forms (1 field at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 1 testimonial or review block and 5 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and HubSpot (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
5 cookies set on arrival
5Opening the homepage sets 5 cookies (measured from a US location before any click).
11 other companies contacted
Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at safescan.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on safescan.com, including 19 speed issues, 5 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.