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salesaladin.com website review

Visit site (opens in a new tab)Reviewed 9 November 202629 issues · 75 checks

This review found 29 issues worth fixing on salesaladin.com, 11 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of salesaladin.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. salesaladin.com at 1.2 s1.2 s
  2. salesaladin.com at 2.4 s2.4 s
  3. salesaladin.com at 3.7 s3.7 s
  4. salesaladin.com at 4.9 s4.9 s
  5. salesaladin.com at 6.1 s6.1 s
  6. salesaladin.com at 7.3 s7.3 s
  7. salesaladin.com at 8.6 s8.6 s
  8. salesaladin.com at 9.8 s9.8 s

Speed

9 to fix52
  • Reduce unused JavaScript

    7.3 s · 893 KiB

    About 893 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 7.3 s faster on a phone.

  • Render-blocking requests

    3.0 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.0 s.

  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Other Google APIs/SDKs and others), adding 1.8 MB and 878 ms of main-thread time.

  • Mobile performance score: 52

    52/100

    Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    850 ms · 130 KiB

    6 images could be 130 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 850 ms faster on a phone.

  • Google CDN adds 634 ms

    634 ms

    Google CDN costs a phone 634 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    300 ms · 58 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (58 KiB).

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix62
  • First Contentful Paint: 10.4 s

    10.4 s

    The first text or image appears after 10.4 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 19.1 s

    19.1 s

    Your largest element takes 19.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “{Generating Qualified leads} at scale”.

  • Time to Interactive: 19.1 s

    19.1 s

    The page becomes fully interactive after 19.1 s. Good is under 3.8 s.

  • Speed Index: 10.4 s

    10.4 s

    Visually, the page fills in at 10.4 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 227 ms

    227 ms

    Scripts block taps and scrolling for 227 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.4 MB in 110 requests

    3.4 MB

    Your homepage downloads 3.4 MB in 110 requests on a phone: scripts 2.0 MB (40), fonts 432 KiB (6) and images 376 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (211 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.96 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9596
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9273
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (71 characters)

    Your title is 71 characters, so Google will cut it off around 60: “Home - Top Lead Generation and Appointment Setting Agency - Salesaladin”.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 18 internal links, 0 external

    The homepage links to 18 pages on salesaladin.com and 0 external pages.

4 checks passed
  • Canonical URL set

    The canonical URL is https://salesaladin.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://salesaladin.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://salesaladin.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,060 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 13 pages without a meta description

    https://salesaladin.com/account-based-marketing, https://salesaladin.com/multi-channel-abm-marketing, https://salesaladin.com/clients, https://salesaladin.com/testimonials, https://salesaladin.com/pricing and https://salesaladin.com/blog-2 and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 14 pages without an H1

    https://salesaladin.com/account-based-marketing, https://salesaladin.com/multi-channel-abm-marketing, https://salesaladin.com/complete-b2b-lead-generation-and-demo-setting-mastery-course-by-salesaladin, https://salesaladin.com/clients, https://salesaladin.com/testimonials and https://salesaladin.com/pricing and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://salesaladin.com/clients and https://salesaladin.com/roles have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 14 internal pages checked

    We fetched 14 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 14 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5087
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “reCAPTCHA has already been rendered in this element”.

  • 3 distorted images

    3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix80
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,421 words of copy

    The homepage carries about 1,421 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Pricing” and “Contact Us”.

  • 1 short form

    A short form (6 fields at most) is right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 42 testimonial or review blocks and “100+ companies”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at salesaladin.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

  • The footer still says © 2024.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
Cloudflare

Hiring

Hiring
1 open role
Job board
careers page

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on salesaladin.com, including 15 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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