salonessentials.com.au website review

12 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

The page has 5,038 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

19 images could be 1.4 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

About 387 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

8 third-party services load with your homepage (Shopify, Google Tag Manager and zend-apps.com and others), adding 1.1 MB and 154 ms of main-thread time.

A phone's processor spends 2.0 s on main-thread work while loading, 698 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 77 ms of main-thread work and 805 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 files are served with short cache lifetimes, so returning visitors download them again (64 KiB).

2 long tasks block the main thread while loading, the longest for 63 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

About 20 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 15.8 s. Good is under 3.8 s.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The layout shifts by 0.205 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 99 ms to 102 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.9 MB in 221 requests on a phone: images 2.2 MB (61), scripts 941 KiB (89) and fonts 247 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 132.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h1 → h4, h2 → h6 and h1 → h6), which makes the page harder to scan with a screen reader.

There are 4 <h1> headlines (“WholesaleSalon Essentials”, “Milk_Shake” and “Discover Professional Salon Supplies Online”). One clear main headline is easier for people and search engines.

The homepage links to 1,076 pages on salonessentials.com.au and 9 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://salonessentials.com.au/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://salonessentials.com.au/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://salonessentials.com.au/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://salonessentials.com.au/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

https://salonessentials.com.au/customer_authentication/redirect took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 197 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Failed to fetch window2.fetch (https://salonessentials.com.au/cdn/shopifycloud/storefront/assets/shop_events_listener-8…”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

The homepage has only about 29 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.