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samaritas.org website review

Visit site (opens in a new tab)Reviewed 2 November 202644 issues · 94 checks

This review found 44 issues worth fixing on samaritas.org, 20 of them high impact, across 94 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.5 sMay 9Oct 241.9 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.7 s
May 23, 20261.6 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.8 s
Oct 24, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
190 ms139 msMay 9Oct 24162 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026162 ms
May 16, 2026152 ms
May 23, 2026151 ms
May 30, 2026160 ms
Jun 6, 2026176 ms
Jun 13, 2026184 ms
Jun 20, 2026183 ms
Jun 27, 2026172 ms
Jul 4, 2026166 ms
Jul 11, 2026170 ms
Jul 18, 2026163 ms
Jul 25, 2026162 ms
Aug 1, 2026164 ms
Aug 8, 2026155 ms
Aug 15, 2026156 ms
Aug 22, 2026153 ms
Aug 29, 2026145 ms
Sep 5, 2026150 ms
Sep 12, 2026151 ms
Sep 19, 2026151 ms
Sep 26, 2026148 ms
Oct 3, 2026150 ms
Oct 10, 2026150 ms
Oct 17, 2026155 ms
Oct 24, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of samaritas.org (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. samaritas.org at 1.3 s1.3 s
  2. samaritas.org at 2.6 s2.6 s
  3. samaritas.org at 3.9 s3.9 s
  4. samaritas.org at 5.2 s5.2 s
  5. samaritas.org at 6.5 s6.5 s
  6. samaritas.org at 7.8 s7.8 s
  7. samaritas.org at 9.1 s9.1 s
  8. samaritas.org at 10.4 s10.4 s

Speed

14 to fix27
  • Improve image delivery

    4.2 s · 1.9 MB

    11 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.2 s faster on a phone.

  • Reduce unused JavaScript

    2.3 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

  • Render-blocking requests

    1.8 s

    25 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Reduce unused CSS

    1.2 s · 417 KiB

    About 417 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Google Tag Manager adds 1.2 s

    1.2 s

    Google Tag Manager costs a phone 1.2 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and fouanalytics.com and others), adding 2.8 MB and 3.0 s of main-thread time.

  • YouTube adds 760 ms

    760 ms

    YouTube costs a phone 760 ms of main-thread work and 980 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 515 ms. During a long task the page ignores taps.

  • Minify JavaScript

    300 ms · 91 KiB

    91 KiB could be saved by minifying JavaScript.

  • Use efficient cache lifetimes

    338 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (338 KiB).

  • fouanalytics.com adds 279 ms

    279 ms

    fouanalytics.com costs a phone 279 ms of main-thread work and 8 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • blackbaudcdn.net adds 231 ms

    231 ms

    blackbaudcdn.net costs a phone 231 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    35 KiB

    Polyfills for old browsers add 35 KiB JavaScript that modern phones do not need.

  • Minify CSS

    30 KiB

    30 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 96 ms

    96 ms

    Your server sent the HTML in 96 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 19.4 s

    19.4 s

    Your largest element takes 19.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 30.3 s

    30.3 s

    The page becomes fully interactive after 30.3 s. Good is under 3.8 s.

  • First Contentful Paint: 6.3 s

    6.3 s

    The first text or image appears after 6.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.7 s

    2.7 s

    Scripts block taps and scrolling for 2.7 s in total while the page loads. Good is under 200 ms.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 162 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 730 ms

    730 ms

    Real visitors wait 730 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix43
  • Page weight: 6.9 MB in 184 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 184 requests on a phone: scripts 3.1 MB (77), images 2.9 MB (35) and fonts 351 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    samaritas-logo-300x62.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 5 images in older formats

    5 images (707 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images far larger than shown

    215 KiB

    5 images are downloaded at several times the size a phone draws them, for example donate-2.gif at 500 px wide, shown at 150 px. Resized copies would save about 215 KiB.

  • 5 images below the first screen load straight away

    5 images further down the page (332 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 236.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8392
  • 7 text elements with low contrast

    7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links must have discernible text (4 elements)

    Links must have discernible text: 4 elements on the page fail this check, rated serious by axe-core.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7791
  • 2 H1 headlines

    There are 2 <h1> headlines (“you with Resources” and “Integrated Services”). One clear main headline is easier for people and search engines.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 117 internal links, 5 external

    The homepage links to 117 pages on samaritas.org and 5 external pages.

7 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Discover how Samaritas, a social services nonprofit in Michigan, makes a difference in foster and senior care, teen res…”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Samaritas • Social Services Nonprofit in Michigan”.

  • Canonical URL set

    The canonical URL is https://samaritas.org/.

  • Structured data in place

    Structured data found: Article, Event, ImageObject, Organization and Person.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://samaritas.org/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://samaritas.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (957 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 page without a meta description

    https://samaritas.org/news has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://samaritas.org/about-us, https://samaritas.org/news, https://samaritas.org/events, https://samaritas.org/leadership, https://samaritas.org/partners and https://samaritas.org/faith and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 13 pages with very little text

    https://samaritas.org/about-us, https://samaritas.org/news, https://samaritas.org/leadership, https://samaritas.org/partners, https://samaritas.org/faith and https://samaritas.org/volunteer and 7 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 45 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 7370
  • 1 broken image

    1 image failed to load on a phone, for example https://ad.ipredictive.com/d/track/event?upid=109337&url=https%3A%2F%2Fsamaritas.org%2F&p1=%2F&p2=undefined&p3=undefined&p4=undefined&cache_buster=[timestamp]&ps=2.

  • 15 small tap targets

    15 of 28 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix81
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 655 words of copy

    The homepage carries about 655 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Learn More >”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us”, “Learn More >” and “Learn More”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 4 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • 46 other companies contacted

    Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at samaritas.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on samaritas.org, including 22 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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