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samedelman.ae website review

Visit site (opens in a new tab)Reviewed 5 November 202641 issues · 87 checks

This review found 41 issues worth fixing on samedelman.ae, 13 of them high impact, across 87 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.3 sMay 16Oct 311.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.3 s
May 23, 20261.4 s
May 30, 20261.3 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.5 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.4 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
105 ms66 msMay 16Oct 3195 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202670 ms
May 23, 202670 ms
May 30, 202672 ms
Jun 6, 202674 ms
Jun 13, 202678 ms
Jun 20, 202678 ms
Jun 27, 202677 ms
Jul 4, 202677 ms
Jul 11, 202678 ms
Jul 18, 202679 ms
Jul 25, 202679 ms
Aug 1, 202687 ms
Aug 8, 202695 ms
Aug 15, 202696 ms
Aug 22, 2026100 ms
Aug 29, 202696 ms
Sep 5, 202688 ms
Sep 12, 202688 ms
Sep 19, 202693 ms
Sep 26, 202687 ms
Oct 3, 202693 ms
Oct 17, 202687 ms
Oct 24, 202688 ms
Oct 31, 202695 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of samedelman.ae (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. samedelman.ae at 0.5 s0.5 s
  2. samedelman.ae at 1.1 s1.1 s
  3. samedelman.ae at 1.6 s1.6 s
  4. samedelman.ae at 2.2 s2.2 s
  5. samedelman.ae at 2.7 s2.7 s
  6. samedelman.ae at 3.3 s3.3 s
  7. samedelman.ae at 3.8 s3.8 s
  8. samedelman.ae at 4.3 s4.3 s

Speed

11 to fix50
  • Reduce unused JavaScript

    2.0 s · 593 KiB

    About 593 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.0 s faster on a phone.

  • Render-blocking requests

    2.2 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Use efficient cache lifetimes

    1.1 s · 242 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (242 KiB).

  • Improve image delivery

    3.2 MB

    5 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • 7 third-party services on the page

    7 third-party services load with your homepage (infobip.com, WebEngage and Shopify and others), adding 1.3 MB and 709 ms of main-thread time.

  • infobip.com adds 496 ms

    496 ms

    infobip.com costs a phone 496 ms of main-thread work and 538 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 266 ms. During a long task the page ignores taps.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 861 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,754 HTML elements

    The page has 1,754 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 23 ms

    23 ms

    Shopify costs a phone 23 ms of main-thread work and 385 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    60 ms · 14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 18.4 s

    18.4 s

    Your largest element takes 18.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.4 s

    4.4 s

    The first text or image appears after 4.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 70 ms to 95 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 333 ms

    333 ms

    Scripts block taps and scrolling for 333 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 96 ms

    96 ms

    Real visitors wait 96 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 686 ms

    686 ms

    Real visitors wait 686 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 5.8 MB in 252 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 252 requests on a phone: images 3.5 MB (55), scripts 1.2 MB (55) and other files 776 KiB (104). Under 2 MB keeps phones on slow connections fast.

  • 4 images over 500 KB

    4 images weigh 3.3 MB together. On a phone connection a single image that size takes seconds.

  • 4 images far larger than shown

    2.3 MB

    4 images are downloaded at several times the size a phone draws them, for example SE_INTL_FW26_OM_BELLE_JAVA-BROWN_568_sRGB.jpg at 2,140 px wide, shown at 390 px. Resized copies would save about 2.3 MB.

  • 3 images below the first screen load straight away

    3 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (535 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 196.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9093
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (10 elements)

    All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 89 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10086
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 140 internal links, 7 external

    The homepage links to 140 pages on samedelman.ae and 7 external pages.

6 checks passed
  • Meta description: 118 characters

    Your meta description is 118 characters: “Shop SamEdelman.ae for our collection of Shoes and Accessories for Women in the UAE. Online, Instore, Click & Collect.”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “Sam Edelman | UAE Official Store | Shoes and Accessories”.

  • Canonical URL set

    The canonical URL is https://samedelman.ae/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://samedelman.ae/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (599 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://samedelman.ae/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 14 pages without a meta description

    https://samedelman.ae/collections/new-arrival, https://samedelman.ae/collections/trending-now, https://samedelman.ae/collections/shoes, https://samedelman.ae/collections/shoes_sneakers, https://samedelman.ae/collections/bags and https://samedelman.ae/collections/sale and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    https://samedelman.ae/collections/new-arrival, https://samedelman.ae/ar, https://samedelman.ae/collections/trending-now, https://samedelman.ae/collections/shoes, https://samedelman.ae/collections/shoes_sneakers and https://samedelman.ae/collections/bags and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://samedelman.ae/ar has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7388
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'getRegistration')”.

  • 4 distorted images

    4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • Tap targets are thumb-sized

    41 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix75
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 310 words of copy

    The homepage carries about 310 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign In / Join Now”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Sign In / Join Now”, “Shop our new performance sneakers” and “Click to Shop”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at samedelman.ae, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Webengage · Forms

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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