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samedelman.com.kw website review
Visit site (opens in a new tab)Reviewed 10 November 202642 issues · 81 checks
This review found 42 issues worth fixing on samedelman.com.kw, 12 of them high impact, across 81 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
Speed
Improve image delivery
1.6 s · 2.8 MB6 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (hcaptcha.com, infobip.com and Shopify and others), adding 3.4 MB and 1.4 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
hcaptcha.com adds 859 ms
859 mshcaptcha.com costs a phone 859 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
730 KiBAbout 730 KiB of JavaScript is downloaded but never used on this page.
Render-blocking requests
450 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
infobip.com adds 324 ms
324 msinfobip.com costs a phone 324 ms of main-thread work and 538 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
366 KiB11 files are served with short cache lifetimes, so returning visitors download them again (366 KiB).
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 328 ms. During a long task the page ignores taps.
Shopify adds 144 ms
144 msShopify costs a phone 144 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,581 HTML elements
The page has 1,581 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
99 KiBPolyfills for old browsers add 99 KiB JavaScript that modern phones do not need.
Reduce unused CSS
25 KiBAbout 25 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.6 s
11.6 sYour largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 33.1 s
33.1 sThe page becomes fully interactive after 33.1 s. Good is under 3.8 s.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 450 ms
450 msScripts block taps and scrolling for 450 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0.062
0.062The layout barely moves while loading (CLS 0.062, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 7.7 MB in 435 requests
7.7 MBYour homepage downloads 7.7 MB in 435 requests on a phone: images 3.4 MB (29), scripts 2.4 MB (179) and other files 1.0 MB (177). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.
4 images far larger than shown
2.0 MB4 images are downloaded at several times the size a phone draws them, for example SE_INTL_FW26_OM_BELLE_JAVA-BROWN_568_sRGB.jpg at 2,140 px wide, shown at 390 px. Resized copies would save about 2.0 MB.
3 images below the first screen load straight away
3 images further down the page (2.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (537 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.17 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.17 g of CO₂e: 260.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 79 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
132 internal links, 7 external
The homepage links to 132 pages on samedelman.com.kw and 7 external pages.
6 checks passed
Meta description: 121 characters
Your meta description is 121 characters: “Shop SamEdelman.com.kw for our collection of Shoes and Accessories for Women in Kuwait. Online, Instore, Click & Collec…”.
Title: 59 characters
Your title is a healthy 59 characters: “Sam Edelman | Kuwait Official Store | Shoes and Accessories”.
Canonical URL set
The canonical URL is https://samedelman.com.kw/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://samedelman.com.kw/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (529 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://samedelman.com.kw/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
14 pages without a meta description
https://samedelman.com.kw/collections/new-arrival, https://samedelman.com.kw/collections/trending-now, https://samedelman.com.kw/collections/shoes, https://samedelman.com.kw/collections/bags, https://samedelman.com.kw/collections/sale and https://samedelman.com.kw/pages/store-locator and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://samedelman.com.kw/ar, https://samedelman.com.kw/collections/new-arrival, https://samedelman.com.kw/collections/trending-now, https://samedelman.com.kw/collections/shoes, https://samedelman.com.kw/collections/bags and https://samedelman.com.kw/collections/sale and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://samedelman.com.kw/ar has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 44 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 58 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'getRegistration')”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 219 words
The homepage has only about 219 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign In / Join Now” and “SHOP NOW”.
9 calls to action
The homepage has 9 calls to action, for example “Sign In / Join Now”, “SHOP NOW” and “Click to Shop”.
4 short forms
4 short forms (1 field at most) are right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at samedelman.com.kw, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Webengage · Forms
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 42 issues on samedelman.com.kw, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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