Website review, no card needed

sammoon.com logo

sammoon.com website review

Visit site (opens in a new tab)Reviewed 11 November 202621 issues · 70 checks

This review found 21 issues worth fixing on sammoon.com, 7 of them high impact, across 70 checks. The most urgent: <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (6 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
952 ms777 msMay 23Nov 7932 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 2026814 ms
May 30, 2026843 ms
Jun 6, 2026807 ms
Jun 13, 2026797 ms
Jun 20, 2026868 ms
Jun 27, 2026851 ms
Jul 4, 2026868 ms
Jul 11, 2026873 ms
Jul 18, 2026815 ms
Jul 25, 2026846 ms
Aug 1, 2026843 ms
Aug 8, 2026862 ms
Aug 15, 2026916 ms
Aug 22, 2026888 ms
Aug 29, 2026923 ms
Sep 5, 2026912 ms
Sep 12, 2026905 ms
Sep 19, 2026904 ms
Sep 26, 2026870 ms
Oct 3, 2026900 ms
Oct 10, 2026886 ms
Oct 17, 2026859 ms
Oct 24, 2026912 ms
Oct 31, 2026903 ms
Nov 7, 2026932 ms
Real-visitor tap response (INP)75th percentile, phones
70 ms61 msMay 23Nov 766 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202664 ms
May 30, 202666 ms
Jun 6, 202665 ms
Jun 13, 202667 ms
Jun 20, 202668 ms
Jun 27, 202664 ms
Jul 4, 202664 ms
Jul 11, 202666 ms
Jul 18, 202664 ms
Jul 25, 202664 ms
Aug 1, 202663 ms
Aug 8, 202665 ms
Aug 15, 202664 ms
Aug 22, 202665 ms
Aug 29, 202665 ms
Sep 5, 202664 ms
Sep 12, 202668 ms
Sep 19, 202669 ms
Sep 26, 202669 ms
Oct 3, 202668 ms
Oct 10, 202664 ms
Oct 17, 202662 ms
Oct 24, 202662 ms
Oct 31, 202664 ms
Nov 7, 202666 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of sammoon.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. sammoon.com at 0.4 s0.4 s
  2. sammoon.com at 0.8 s0.8 s
  3. sammoon.com at 1.1 s1.1 s
  4. sammoon.com at 1.5 s1.5 s
  5. sammoon.com at 1.9 s1.9 s
  6. sammoon.com at 2.3 s2.3 s
  7. sammoon.com at 2.6 s2.6 s
  8. sammoon.com at 3.0 s3.0 s

Speed

2 to fix75
  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    550 ms · 117 KiB

    About 117 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 550 ms faster on a phone.

  • Reduce unused CSS

    200 ms · 28 KiB

    About 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 32 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

  • Improve image delivery

    150 ms · 6 KiB

    1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, Hexton and nfcube.com and others), adding 231 KiB and 70 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 501 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 5.3 s

    5.3 s

    Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.4 s).

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.3 s

    5.3 s

    The page becomes fully interactive after 5.3 s. Good is under 3.8 s.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 64 ms to 66 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 69 ms

    69 ms

    Real visitors wait 69 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 8 ms

    8 ms

    Scripts block the page for only 8 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.4 g of CO₂ per visit

    0.38 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.3 MB in 139 requests

    1.3 MB

    Your homepage downloads 1.3 MB in 139 requests on a phone: other files 732 KiB (84), scripts 350 KiB (34) and images 163 KiB (13). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 8593
  • <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (6 elements)

    <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 6 elements on the page fail this check, rated serious by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 69 internal links, 8 external

    The homepage links to 69 pages on sammoon.com and 8 external pages.

8 checks passed
  • Meta description: 95 characters

    Your meta description is 95 characters: “Shop online for on-trend women's fashion and accessories that will help you find your fabulous!”.

  • One H1 headline

    Your main headline reads: “<img src="//sammoon.com/cdn/shop/files/SamMoon_Logo_250x.png?v=1635371303" srcset="//sammoon.com/cdn/shop/files/SamMoon…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Jewelry, Accessories & Apparel | Sam Moon – Sam Moon Trading”.

  • Canonical URL set

    The canonical URL is https://sammoon.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://sammoon.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (535 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://sammoon.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix68
  • 1 page without a title

    https://sammoon.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://sammoon.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 14 pages without a meta description

    https://sammoon.com/customer_authentication/redirect, https://sammoon.com/collections/bags, https://sammoon.com/collections/clutches-pouches, https://sammoon.com/collections/wallets, https://sammoon.com/collections/bracelets and https://sammoon.com/collections/earrings and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://sammoon.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelectorAll')”.

2 checks passed
  • Tap targets are thumb-sized

    16 of 18 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 313 words of copy

    The homepage carries about 313 words of visible text.

2 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “SHOP OUR TOP SELLER”, “BUY NOW” and “SHOP”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 9 cookies set on arrival

    9

    Opening the homepage sets 9 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sammoon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Instafeed · Redo · Event Promotion Bar · nfcube.com · getredo.com · hextom.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Dallas

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 21 issues on sammoon.com, including 7 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25