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sammoon.com website review
Visit site (opens in a new tab)Reviewed 11 November 202621 issues · 70 checks
This review found 21 issues worth fixing on sammoon.com, 7 of them high impact, across 70 checks. The most urgent: <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (6 elements). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,630 of 96,080 reviewed websitesbeats 86%
- #5,659 of 51,969 online storesbeats 84%
- #5,484 of 47,065 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 814 ms |
| May 30, 2026 | 843 ms |
| Jun 6, 2026 | 807 ms |
| Jun 13, 2026 | 797 ms |
| Jun 20, 2026 | 868 ms |
| Jun 27, 2026 | 851 ms |
| Jul 4, 2026 | 868 ms |
| Jul 11, 2026 | 873 ms |
| Jul 18, 2026 | 815 ms |
| Jul 25, 2026 | 846 ms |
| Aug 1, 2026 | 843 ms |
| Aug 8, 2026 | 862 ms |
| Aug 15, 2026 | 916 ms |
| Aug 22, 2026 | 888 ms |
| Aug 29, 2026 | 923 ms |
| Sep 5, 2026 | 912 ms |
| Sep 12, 2026 | 905 ms |
| Sep 19, 2026 | 904 ms |
| Sep 26, 2026 | 870 ms |
| Oct 3, 2026 | 900 ms |
| Oct 10, 2026 | 886 ms |
| Oct 17, 2026 | 859 ms |
| Oct 24, 2026 | 912 ms |
| Oct 31, 2026 | 903 ms |
| Nov 7, 2026 | 932 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 64 ms |
| May 30, 2026 | 66 ms |
| Jun 6, 2026 | 65 ms |
| Jun 13, 2026 | 67 ms |
| Jun 20, 2026 | 68 ms |
| Jun 27, 2026 | 64 ms |
| Jul 4, 2026 | 64 ms |
| Jul 11, 2026 | 66 ms |
| Jul 18, 2026 | 64 ms |
| Jul 25, 2026 | 64 ms |
| Aug 1, 2026 | 63 ms |
| Aug 8, 2026 | 65 ms |
| Aug 15, 2026 | 64 ms |
| Aug 22, 2026 | 65 ms |
| Aug 29, 2026 | 65 ms |
| Sep 5, 2026 | 64 ms |
| Sep 12, 2026 | 68 ms |
| Sep 19, 2026 | 69 ms |
| Sep 26, 2026 | 69 ms |
| Oct 3, 2026 | 68 ms |
| Oct 10, 2026 | 64 ms |
| Oct 17, 2026 | 62 ms |
| Oct 24, 2026 | 62 ms |
| Oct 31, 2026 | 64 ms |
| Nov 7, 2026 | 66 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
550 ms · 117 KiBAbout 117 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 550 ms faster on a phone.
Reduce unused CSS
200 ms · 28 KiBAbout 28 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 200 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 32 KiB6 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).
Improve image delivery
150 ms · 6 KiB1 image could be 6 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
5 third-party services on the page
5 third-party services load with your homepage (Shopify, Hexton and nfcube.com and others), adding 231 KiB and 70 ms of main-thread time.
1 long task on the main thread
1 long task block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 501 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (2.4 s).
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 5.3 s
5.3 sThe page becomes fully interactive after 5.3 s. Good is under 3.8 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 64 ms to 66 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 11% slower for real visitors
+11%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 69 ms
69 msReal visitors wait 69 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 8 ms
8 msScripts block the page for only 8 ms while loading. Good is under 200 ms.
Images and page weight
About 0.4 g of CO₂ per visit
0.38 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.38 g of CO₂e: 45.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.3 MB in 139 requests
1.3 MBYour homepage downloads 1.3 MB in 139 requests on a phone: other files 732 KiB (84), scripts 350 KiB (34) and images 163 KiB (13). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (6 elements)
<dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 6 elements on the page fail this check, rated serious by axe-core.
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
69 internal links, 8 external
The homepage links to 69 pages on sammoon.com and 8 external pages.
8 checks passed
Meta description: 95 characters
Your meta description is 95 characters: “Shop online for on-trend women's fashion and accessories that will help you find your fabulous!”.
One H1 headline
Your main headline reads: “<img src="//sammoon.com/cdn/shop/files/SamMoon_Logo_250x.png?v=1635371303" srcset="//sammoon.com/cdn/shop/files/SamMoon…”.
Title: 60 characters
Your title is a healthy 60 characters: “Jewelry, Accessories & Apparel | Sam Moon – Sam Moon Trading”.
Canonical URL set
The canonical URL is https://sammoon.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://sammoon.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (535 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://sammoon.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
https://sammoon.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://sammoon.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
14 pages without a meta description
https://sammoon.com/customer_authentication/redirect, https://sammoon.com/collections/bags, https://sammoon.com/collections/clutches-pouches, https://sammoon.com/collections/wallets, https://sammoon.com/collections/bracelets and https://sammoon.com/collections/earrings and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://sammoon.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelectorAll')”.
2 checks passed
Tap targets are thumb-sized
16 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 313 words of copy
The homepage carries about 313 words of visible text.
2 checks passed
11 calls to action
The homepage has 11 calls to action, for example “SHOP OUR TOP SELLER”, “BUY NOW” and “SHOP”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sammoon.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Instafeed · Redo · Event Promotion Bar · nfcube.com · getredo.com · hextom.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Dallas
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on sammoon.com, including 7 speed issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.