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sampsonrmc.org website review
Visit site (opens in a new tab)Reviewed 27 October 202640 issues · 88 checks
This review found 40 issues worth fixing on sampsonrmc.org, 15 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 1.2 s |
| May 16, 2026 | 1.2 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.2 s |
| Jun 13, 2026 | 1.2 s |
| Jun 20, 2026 | 1.2 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.2 s |
| Jul 25, 2026 | 1.3 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 72 ms |
| May 16, 2026 | 71 ms |
| May 23, 2026 | 72 ms |
| May 30, 2026 | 71 ms |
| Jun 6, 2026 | 70 ms |
| Jun 13, 2026 | 65 ms |
| Jun 20, 2026 | 67 ms |
| Jun 27, 2026 | 65 ms |
| Jul 4, 2026 | 68 ms |
| Jul 11, 2026 | 68 ms |
| Jul 18, 2026 | 70 ms |
| Jul 25, 2026 | 77 ms |
| Aug 1, 2026 | 73 ms |
| Aug 8, 2026 | 72 ms |
| Aug 15, 2026 | 71 ms |
| Aug 22, 2026 | 65 ms |
| Aug 29, 2026 | 70 ms |
| Sep 5, 2026 | 71 ms |
| Sep 12, 2026 | 69 ms |
| Sep 19, 2026 | 71 ms |
| Sep 26, 2026 | 71 ms |
| Oct 3, 2026 | 71 ms |
| Oct 10, 2026 | 71 ms |
| Oct 17, 2026 | 70 ms |
| Oct 24, 2026 | 71 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.9 s
4.5 s
5.2 s
Speed
Use efficient cache lifetimes
56.7 s · 11.6 MB61 files are served with short cache lifetimes, so returning visitors download them again (11.6 MB).
Improve image delivery
54.4 s · 10.9 MB4 images could be 10.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 54.4 s faster on a phone.
Render-blocking requests
3.3 s29 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.
Reduce unused CSS
1.2 s · 213 KiBAbout 213 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 60
60/100Your mobile performance score is 60 (desktop: 55). Pages that score under 90 lose visitors before the first paint.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 549 ms. During a long task the page ignores taps.
Reduce unused JavaScript
310 ms · 159 KiBAbout 159 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 310 ms faster on a phone.
Main-thread work: 3.7 s
A phone's processor spends 3.7 s on main-thread work while loading, 349 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (Other Google APIs/SDKs, jQuery CDN and Bootstrap CDN and others), adding 373 KiB and 297 ms of main-thread time.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Legacy JavaScript
100 ms · 25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 60.8 s
60.8 sYour largest element takes 60.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “open enrollment”.
Time to Interactive: 61.5 s
61.5 sThe page becomes fully interactive after 61.5 s. Good is under 3.8 s.
First Contentful Paint: 4.5 s
4.5 sThe first text or image appears after 4.5 s on a phone. Good is under 1.8 s.
Speed Index: 6.3 s
6.3 sVisually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.
11 images without width and height
11 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 72 ms to 71 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 71 ms
71 msReal visitors wait 71 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 521 ms
521 msReal visitors wait 521 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 76 ms
76 msScripts block the page for only 76 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.018
0.018The layout barely moves while loading (CLS 0.018, good is under 0.1).
Images and page weight
Page weight: 12.1 MB in 81 requests
12.1 MBYour homepage downloads 12.1 MB in 81 requests on a phone: images 11.2 MB (17), scripts 429 KiB (32) and stylesheets 281 KiB (26). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
open-enrollment-website-header.png weighs 10.9 MB. On a phone connection a single image that size takes seconds.
1 image far larger than shown
10.6 MB1 image is downloaded at several times the size a phone draws it, for example open-enrollment-website-header.png at 8,000 px wide, shown at 390 px. Resized copies would save about 10.6 MB.
3 images in older formats
3 images (11.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
2 images below the first screen load straight away
2 images further down the page (128 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.4 g of CO₂ per visit
3.44 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.44 g of CO₂e: 412.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
Main landmark should not be contained in another landmark (1 element)
Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.
Document should not have more than one main landmark (1 element)
Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
6 form fields without a label
6 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 38 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.sampsonrmc.org/sitemap.xml, so Google discovers your pages only by following links.
4 links with vague text
4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
55 internal links, 6 external
The homepage links to 55 pages on sampsonrmc.org and 6 external pages.
4 checks passed
Meta description: 157 characters
Your meta description is 157 characters: “Visit the home page of Sampson Regional Medical Center, your local hospital, to find a provider, view our services and …”.
Title: 38 characters
Your title is a healthy 38 characters: “Sampson Regional Medical Center - Home”.
Canonical URL set
The canonical URL is https://www.sampsonrmc.org/home.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.sampsonrmc.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (258 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages share a title
/ and https://www.sampsonrmc.org/home all use the title “Sampson Regional Medical Center - Home”. Search engines can't tell which page to show for a search, so each competes with the others.
3 pages without a meta description
https://www.sampsonrmc.org/cardiopulmonary-services, https://www.sampsonrmc.org/dialysis and https://www.sampsonrmc.org/pain-management have no meta description, so Google writes the search snippet from whatever text it finds.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://www.sampsonrmc.org/patients-portal, whose canonical is https://www.sampsonrmc.org/patientportal. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
https://www.sampsonrmc.org/home has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 11 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
Only about 163 words
The homepage has only about 163 words of visible text; thin pages give Google and first-time buyers little to go on.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
5 calls to action
The homepage has 5 calls to action, for example “Contact”, “Contact Us” and “LEARN MORE”.
1 short form
A short form (1 field at most) is right on the homepage.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at sampsonrmc.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Hosting
- AWS
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on sampsonrmc.org, including 13 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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