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samsonite.com.br website review
Visit site (opens in a new tab)Reviewed 24 October 202646 issues · 91 checks
This review found 46 issues worth fixing on samsonite.com.br, 18 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
68D- #84,866 of 96,332 reviewed websitesbeats 10%
- #48,638 of 52,171 online storesbeats 5%
- #44,605 of 47,258 Shopify storesbeats 4%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.7 s |
| May 9, 2026 | 3.8 s |
| May 16, 2026 | 3.9 s |
| May 23, 2026 | 4.0 s |
| May 30, 2026 | 4.2 s |
| Jun 6, 2026 | 4.3 s |
| Jun 13, 2026 | 4.3 s |
| Jun 20, 2026 | 4.2 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.7 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.5 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.5 s |
| Aug 29, 2026 | 3.5 s |
| Sep 5, 2026 | 3.5 s |
| Sep 12, 2026 | 3.2 s |
| Sep 19, 2026 | 3.0 s |
| Sep 26, 2026 | 2.6 s |
| Oct 3, 2026 | 2.3 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 3.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 363 ms |
| May 9, 2026 | 363 ms |
| May 16, 2026 | 363 ms |
| May 23, 2026 | 362 ms |
| May 30, 2026 | 388 ms |
| Jun 6, 2026 | 400 ms |
| Jun 13, 2026 | 394 ms |
| Jun 20, 2026 | 388 ms |
| Jun 27, 2026 | 353 ms |
| Jul 4, 2026 | 352 ms |
| Jul 11, 2026 | 350 ms |
| Jul 18, 2026 | 350 ms |
| Jul 25, 2026 | 349 ms |
| Aug 1, 2026 | 336 ms |
| Aug 8, 2026 | 338 ms |
| Aug 15, 2026 | 339 ms |
| Aug 22, 2026 | 337 ms |
| Aug 29, 2026 | 340 ms |
| Sep 5, 2026 | 335 ms |
| Sep 12, 2026 | 327 ms |
| Sep 19, 2026 | 307 ms |
| Sep 26, 2026 | 277 ms |
| Oct 3, 2026 | 261 ms |
| Oct 10, 2026 | 278 ms |
| Oct 17, 2026 | 300 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.4 s
2.8 s
4.1 s
5.5 s
6.9 s
8.3 s
9.7 s
11.0 s
Speed
Reduce unused JavaScript
1.6 s · 715 KiBAbout 715 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 37
37/100Your mobile performance score is 37 (desktop: 46). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 9.9 s
A phone's processor spends 9.9 s on main-thread work while loading, 6.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Insider and Facebook and others), adding 1.5 MB and 2.9 s of main-thread time.
Improve image delivery
450 ms · 920 KiB23 images could be 920 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
250 ms · 744 KiB31 files are served with short cache lifetimes, so returning visitors download them again (744 KiB).
Google Tag Manager adds 833 ms
833 msGoogle Tag Manager costs a phone 833 ms of main-thread work and 341 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Insider adds 665 ms
665 msInsider costs a phone 665 ms of main-thread work and 548 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 399 ms
399 msFacebook costs a phone 399 ms of main-thread work and 281 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
enviou.com.br adds 366 ms
366 msenviou.com.br costs a phone 366 ms of main-thread work and 55 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 358 ms. During a long task the page ignores taps.
2,607 HTML elements
The page has 2,607 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 69 KiBPolyfills for old browsers add 69 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 374 ms
374 msYour server sent the HTML in 374 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 23.5 s
23.5 sYour largest element takes 23.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “OLYMPIA”.
Time to Interactive: 29.0 s
29.0 sThe page becomes fully interactive after 29.0 s. Good is under 3.8 s.
Speed Index: 12.6 s
12.6 sVisually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Real-user INP: 253 ms
253 msReal visitors wait 253 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
7 checks passed
Real-user LCP: 1.8 s
1.8 sReal visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 368 ms
368 msReal visitors wait 368 ms for your server to start answering (75th percentile). Good is under 800 ms.
Tap response (INP) got 20% faster for real visitors
-20%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 363 ms to 300 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.7 s to 3.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.038
0.038The layout barely moves while loading (CLS 0.038, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 298 requests
6.4 MBYour homepage downloads 6.4 MB in 298 requests on a phone: images 3.8 MB (71), scripts 2.0 MB (82) and other files 304 KiB (132). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
assets/4e9ccb447bcd4b15bc7a36c3b260e4f0/ce6f2bdb677b4c7bba69 weighs 625 KiB. On a phone connection a single image that size takes seconds.
An image on the first screen is lazy-loaded
assets/4e9ccb447bcd4b15bc7a36c3b260e4f0/44e3ab9079414364926a is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
7 images far larger than shown
470 KiB7 images are downloaded at several times the size a phone draws them, for example assets/4e9ccb447bcd4b15bc7a36c3b260e4f0/e883ef5b857d487daecf at 1,537 px wide, shown at 48 px. Resized copies would save about 470 KiB.
8 images below the first screen load straight away
8 images further down the page (687 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
2 images in older formats
2 images (220 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.83 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 219.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
17 buttons without a name
17 buttons have no accessible name, so screen readers announce just “button”.
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (9 elements)
All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (16 elements)
Headings should not be empty: 16 elements on the page fail this check, rated minor by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (83 characters)
Your title is 83 characters, so Google will cut it off around 60: “Samsonite Oficial | Malas, mochilas, bolsas e acessórios premium | Samsonite Brasil”.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
105 internal links, 15 external
The homepage links to 105 pages on samsonite.com.br and 15 external pages.
5 checks passed
Meta description: 143 characters
Your meta description is 143 characters: “Compre malas, mochilas e bolsas com design icônico, inovação e qualidade superior. Explore todos os tamanhos e cores. E…”.
One H1 headline
Your main headline reads: “Coleções em Destaque”.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://samsonite.com.br/sitemap-index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (499 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://samsonite.com.br/llms.txt (1 KiB, 0 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/ and https://samsonite.com.br/compare all use the title “Samsonite Oficial | Malas, mochilas, bolsas e acessórios premium | Sa…”. Search engines can't tell which page to show for a search, so each competes with the others.
10 pages without a meta description
https://samsonite.com.br/pages/fretes-e-entregas, https://samsonite.com.br/pages/fale-conosco, https://samsonite.com.br/pages/central-de-ajuda, https://samsonite.com.br/pages/trocas-e-devolucoes, https://samsonite.com.br/pages/satisfacao-garantida and https://samsonite.com.br/pages/seja-um-franqueado and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
8 pages without an H1
https://samsonite.com.br/pages/fale-conosco, https://samsonite.com.br/pages/central-de-ajuda, https://samsonite.com.br/pages/trocas-e-devolucoes, https://samsonite.com.br/pages/sustentabilidade, https://samsonite.com.br/pages/seja-um-franqueado and https://samsonite.com.br/pages/imprensa and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://samsonite.com.br/pages/sorteios has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 broken images
3 images failed to load on a phone, for example https://samsonite.com.br/.
16 small tap targets
16 of 29 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “dataLayer is not defined <anonymous>:1:24”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 325 words of copy
The homepage carries about 325 words of visible text.
2 checks passed
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Phone number on the homepage
Your phone number is on the homepage.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
26 cookies set on arrival
26Opening the homepage sets 26 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
66 other companies contacted
Loading the homepage contacts 66 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at samsonite.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Vercel
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 46 issues on samsonite.com.br, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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