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samuelhubbard.com website review

Visit site (opens in a new tab)Reviewed 8 November 202623 issues · 84 checks

This review found 23 issues worth fixing on samuelhubbard.com, 9 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.3 s1.7 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.8 s
May 23, 20263.0 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.1 s
Jun 20, 20262.9 s
Jun 27, 20262.8 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.3 s
Aug 1, 20262.3 s
Aug 8, 20262.5 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.8 s
Sep 5, 20262.8 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.5 s
Oct 3, 20262.2 s
Oct 10, 20262.0 s
Oct 17, 20261.9 s
Oct 24, 20261.9 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
168 ms142 msMay 16Oct 31146 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026145 ms
May 23, 2026146 ms
May 30, 2026149 ms
Jun 6, 2026153 ms
Jun 13, 2026152 ms
Jun 20, 2026147 ms
Jun 27, 2026152 ms
Jul 4, 2026151 ms
Jul 11, 2026151 ms
Jul 18, 2026150 ms
Jul 25, 2026146 ms
Aug 1, 2026149 ms
Aug 8, 2026155 ms
Aug 15, 2026154 ms
Aug 22, 2026158 ms
Aug 29, 2026160 ms
Sep 5, 2026162 ms
Sep 12, 2026165 ms
Sep 19, 2026164 ms
Sep 26, 2026163 ms
Oct 3, 2026159 ms
Oct 10, 2026154 ms
Oct 17, 2026154 ms
Oct 24, 2026153 ms
Oct 31, 2026146 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of samuelhubbard.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. samuelhubbard.com at 0.8 s0.8 s
  2. samuelhubbard.com at 1.7 s1.7 s
  3. samuelhubbard.com at 2.5 s2.5 s
  4. samuelhubbard.com at 3.3 s3.3 s
  5. samuelhubbard.com at 4.1 s4.1 s
  6. samuelhubbard.com at 5.0 s5.0 s
  7. samuelhubbard.com at 5.8 s5.8 s
  8. samuelhubbard.com at 6.6 s6.6 s

Speed

9 to fix61
  • Render-blocking requests

    1.6 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 4.9 s

    A phone's processor spends 4.9 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,277 HTML elements

    The page has 3,277 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Osano CMP and Clarity and others), adding 1.6 MB and 1.1 s of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    150 ms · 644 KiB

    About 644 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    583 KiB

    15 images could be 583 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Klaviyo adds 362 ms

    362 ms

    Klaviyo costs a phone 362 ms of main-thread work and 621 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 106 ms

    106 ms

    ZenDesk costs a phone 106 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    150 ms · 199 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (199 KiB).

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    49 KiB

    Polyfills for old browsers add 49 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 19.8 s

    19.8 s

    The page becomes fully interactive after 19.8 s. Good is under 3.8 s.

  • Largest Contentful Paint: 7.0 s

    7.0 s

    Your largest element takes 7.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 8.2 s

    8.2 s

    Visually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 319 ms

    319 ms

    Scripts block taps and scrolling for 319 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 132 ms

    132 ms

    Real visitors wait 132 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 525 ms

    525 ms

    Real visitors wait 525 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 6.9 MB in 485 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 485 requests on a phone: images 3.9 MB (182), scripts 1.8 MB (119) and other files 875 KiB (146). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Sneakers_Mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.9 g of CO₂ per visit

    1.95 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.95 g of CO₂e: 234.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9494
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 201 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8586
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 254 internal links, 2 external

    The homepage links to 254 pages on samuelhubbard.com and 2 external pages.

7 checks passed
  • Meta description: 122 characters

    Your meta description is 122 characters: “Shop Dress & Casual Shoes Built for Comfort. Get Free Shipping & Free Returns on all Orders. 100% Satisfaction Guarante…”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Samuel Hubbard® | Incredibly Comfortable Handcrafted Shoes”.

  • Canonical URL set

    The canonical URL is https://samuelhubbard.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://samuelhubbard.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://samuelhubbard.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,050 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    67 of 80 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 705 words of copy

    The homepage carries about 705 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP SALE” and “SHOP THE SALE”.

  • 28 calls to action

    The homepage has 28 calls to action, for example “Learn more”, “Shop Sale” and “The Sandal Shop”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 11 testimonial or review blocks, a star rating and “20,000+ reviews”.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

  • 33 other companies contacted

    Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at samuelhubbard.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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