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samsung.com.br website review

Visit site (opens in a new tab)Reviewed 26 October 202642 issues · 67 checks

This review found 42 issues worth fixing on samsung.com.br, 18 of them high impact, across 67 checks. The most urgent: mobile performance score: 7. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.0 s2.1 sMay 9Oct 244.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.6 s
May 16, 20263.9 s
May 23, 20264.3 s
May 30, 20264.6 s
Jun 6, 20264.6 s
Jun 13, 20264.3 s
Jun 20, 20263.7 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.5 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.8 s
Aug 15, 20262.9 s
Aug 22, 20263.0 s
Aug 29, 20262.9 s
Sep 5, 20263.0 s
Sep 12, 20263.7 s
Sep 19, 20264.2 s
Sep 26, 20264.2 s
Oct 3, 20264.4 s
Oct 10, 20264.3 s
Oct 17, 20264.1 s
Oct 24, 20264.4 s
Real-visitor tap response (INP)75th percentile, phones
220 ms178 msMay 9Oct 24198 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026196 ms
May 16, 2026191 ms
May 23, 2026186 ms
May 30, 2026186 ms
Jun 6, 2026186 ms
Jun 13, 2026183 ms
Jun 20, 2026186 ms
Jun 27, 2026197 ms
Jul 4, 2026205 ms
Jul 11, 2026213 ms
Jul 18, 2026215 ms
Jul 25, 2026214 ms
Aug 1, 2026215 ms
Aug 8, 2026211 ms
Aug 15, 2026200 ms
Aug 22, 2026202 ms
Aug 29, 2026205 ms
Sep 5, 2026206 ms
Sep 12, 2026207 ms
Sep 19, 2026203 ms
Sep 26, 2026203 ms
Oct 3, 2026199 ms
Oct 10, 2026199 ms
Oct 17, 2026199 ms
Oct 24, 2026198 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of samsung.com.br (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. samsung.com.br at 1.1 s1.1 s
  2. samsung.com.br at 2.2 s2.2 s
  3. samsung.com.br at 3.3 s3.3 s
  4. samsung.com.br at 4.5 s4.5 s
  5. samsung.com.br at 5.6 s5.6 s
  6. samsung.com.br at 6.7 s6.7 s
  7. samsung.com.br at 7.8 s7.8 s
  8. samsung.com.br at 8.9 s8.9 s

Speed

6 to fix7
  • Mobile performance score: 7

    7/100

    Your mobile performance score is 7 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.6 s

    A phone's processor spends 8.6 s on main-thread work while loading, 4.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    750 ms · 786 KiB

    About 786 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Avoid multiple page redirects

    801 ms

    The page goes through 1 redirect before it starts loading, costing about 801 ms. Link and advertise the final URL directly.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 427 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 44 KiB

    About 44 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 45 but mobile only 7. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 15.9 s

    15.9 s

    Visually, the page fills in at 15.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 38.6 s

    38.6 s

    The page becomes fully interactive after 38.6 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 1.139

    1.139

    The layout shifts by 1.139 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 8.2 s

    8.2 s

    Your largest element takes 8.2 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • Total Blocking Time: 1.8 s

    1.8 s

    Scripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.4 s

    3.4 s

    The first text or image appears after 3.4 s on a phone. Good is under 1.8 s.

  • Real-user INP: 320 ms

    320 ms

    Real visitors wait 320 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 31% slower for real visitors

    +31%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 4.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 196 ms to 198 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 450 ms

    450 ms

    Real visitors wait 450 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 7.3 MB in 268 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 268 requests on a phone: images 2.5 MB (42), scripts 2.5 MB (108) and other files 978 KiB (91). Under 2 MB keeps phones on slow connections fast.

  • About 2.1 g of CO₂ per visit

    2.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.07 g of CO₂e: 248.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 10099
  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 0 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 10054
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (14 characters)

    Your title is only 14 characters: “Samsung Brasil”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://samsung.com.br/sitemap.xml, so Google discovers your pages only by following links.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

1 checks passed
  • robots.txt in place

    robots.txt is in place.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 386 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://samsung.com.br/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

6 to fixGoogle 7744
  • No mobile viewport

    No viewport meta tag, so phones render the desktop layout zoomed out.

  • 4 broken images

    4 images failed to load on a phone, for example https://www.samsung.com/br/.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

  • No character set

    No character set is declared, so some characters can render as gibberish.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Tap targets are thumb-sized

    19 of 20 tappable elements near the top are at least 24 px.

Content and conversion

5 to fix20
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 386 words of copy

    The homepage carries about 386 words of visible text.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager and X (Twitter) Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at samsung.com.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Samsung Sds Latin America Tecnologia E Logistica

Upkeep, stack, hiring and company data from programmable.info

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