sarahellison.com.au website review

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

8 third-party services load with your homepage (Shopify, Klaviyo and Mouseflow and others), adding 895 KiB and 515 ms of main-thread time.

A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Shopify costs a phone 224 ms of main-thread work and 356 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 166 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 233 KiB of JavaScript is downloaded but never used on this page.

About 42 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.

10 files are served with short cache lifetimes, so returning visitors download them again (61 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

2 images could be 48 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 10.9 s. Good is under 3.8 s.

Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 100 ms to 109 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.3 MB in 223 requests on a phone: other files 966 KiB (130), scripts 896 KiB (75) and images 227 KiB (4). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

7 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

22 visible links have no text or label, so screen readers cannot say where they go.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 7 elements on the page fail this check, rated minor by axe-core.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 16 characters: “ELLISON STUDIOS.”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 229 characters; Google truncates after about 160, so the end of your pitch is cut.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

The homepage links to 220 pages on sarahellison.com.au and 6 external pages.

There is no https://ellisonstudios.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://ellisonstudios.com/pages/showrooms, https://ellisonstudios.com/pages/the-ellison-studios-trade-program, https://ellisonstudios.com/pages/wishlist-1 and https://ellisonstudios.com/collections/new-arrivals have no meta description, so Google writes the search snippet from whatever text it finds.

https://ellisonstudios.com/pages/showrooms has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.

86 of 118 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 364 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 22 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.