sarahthickett.com website review

1 image could be 3.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 17.4 s faster on a phone.

12 files are served with short cache lifetimes, so returning visitors download them again (3.0 MB).

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.8 s.

About 673 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

About 131 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 830 ms faster on a phone.

6 third-party services load with your homepage (Google Tag Manager, Cloudflare and Google Analytics and others), adding 4.3 MB and 205 ms of main-thread time.

Amazon Web Services costs a phone 0 ms of main-thread work and 3.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 long tasks block the main thread while loading, the longest for 295 ms. During a long task the page ignores taps.

A phone's processor spends 2.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 178 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 30.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 30.2 s. Good is under 3.8 s.

The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 473 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 5.2 MB in 35 requests on a phone: images 3.7 MB (1), scripts 1.1 MB (10) and fonts 271 KiB (6). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.47 g of CO₂e: 176.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Main landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one main landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 25 characters: “Sarah Thickett - Designer”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 32 characters: “Welcome to my portfolio website.”. 70 to 160 characters is enough to sell the click.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

Large scripts ship without source maps.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 22 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 5 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.