sava.mk website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

47 files are served with short cache lifetimes, so returning visitors download them again (425 KiB).

Your mobile performance score is 69 (desktop: 92). Pages that score under 90 lose visitors before the first paint.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 400 ms).

2 images could be 40 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

About 80 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

2 third-party services load with your homepage (Google Maps and Google Fonts), adding 186 KiB and 49 ms of main-thread time.

1 long task block the main thread while loading, the longest for 54 ms. During a long task the page ignores taps.

About 20 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

7 KiB could be saved by minifying CSS.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Сава - Патничко осигурување Едноставно и брзо – без грижа о…”.

The page becomes fully interactive after 8.0 s. Good is under 3.8 s.

The first text or image appears after 2.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

10 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 90 ms to 90 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 image further down the page (392 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

1 image is downloaded at several times the size a phone draws it, for example so-transparentna-pozadina.png at 1,200 px wide, shown at 350 px. Resized copies would save about 92 KiB.

2 images (430 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.50 g of CO₂e: 59.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

32 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

6 tap targets are too small or too close together to hit reliably with a finger.

8 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

10 visible links have no text or label, so screen readers cannot say where they go.

6 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 21 characters: “Сава осигурување а.д.”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 6 <h1> headlines (“Сава - Патничко осигурување”, “Сава - Осигурување на моторни возила” and “Сава - Осигурување на домаќинство”). One clear main headline is easier for people and search engines.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

Your meta description is 464 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://mk.sava.insure/sitemap.xml, so Google discovers your pages only by following links.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 71 pages on sava.mk and 4 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://mk.sava.insure/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://mk.sava.insure/mk-mk/insurance/vehicle/ao, https://mk.sava.insure/mk-mk/insurance/vehicle/assistance, https://mk.sava.insure/mk-mk/insurance/vehicle/kasko, https://mk.sava.insure/mk-mk/insurance/vehicle/green-card, https://mk.sava.insure/mk-mk/insurance/vehicle/border and https://mk.sava.insure/mk-mk/insurance/property/home and 9 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

Your longest form asks for 20 fields (5 required). Every extra field lowers completion.

The homepage has only about 61 words of visible text; thin pages give Google and first-time buyers little to go on.

Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Opening the homepage sets 1 cookie (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.