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savage.ru website review

Visit site (opens in a new tab)Reviewed 31 October 202650 issues · 95 checks

This review found 50 issues worth fixing on savage.ru, 19 of them high impact, across 95 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
8.6 s1.5 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.6 s
May 16, 20264.6 s
May 23, 20265.5 s
May 30, 20266.1 s
Jun 6, 20266.7 s
Jun 13, 20267.3 s
Jun 20, 20267.7 s
Jun 27, 20267.7 s
Jul 4, 20265.0 s
Jul 11, 20263.0 s
Jul 18, 20262.5 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.3 s
Aug 15, 20262.4 s
Aug 22, 20262.5 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.7 s
Sep 19, 20262.6 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.5 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
211 ms156 msMay 9Oct 24162 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026194 ms
May 16, 2026187 ms
May 23, 2026180 ms
May 30, 2026178 ms
Jun 6, 2026188 ms
Jun 13, 2026196 ms
Jun 20, 2026199 ms
Jun 27, 2026205 ms
Jul 4, 2026200 ms
Jul 11, 2026191 ms
Jul 18, 2026189 ms
Jul 25, 2026186 ms
Aug 1, 2026185 ms
Aug 8, 2026185 ms
Aug 15, 2026188 ms
Aug 22, 2026188 ms
Aug 29, 2026187 ms
Sep 5, 2026188 ms
Sep 12, 2026189 ms
Sep 19, 2026185 ms
Sep 26, 2026180 ms
Oct 3, 2026178 ms
Oct 10, 2026171 ms
Oct 17, 2026167 ms
Oct 24, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of savage.ru (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. savage.ru at 1.3 s1.3 s
  2. savage.ru at 2.6 s2.6 s
  3. savage.ru at 3.9 s3.9 s
  4. savage.ru at 5.2 s5.2 s
  5. savage.ru at 6.5 s6.5 s
  6. savage.ru at 7.8 s7.8 s
  7. savage.ru at 9.1 s9.1 s
  8. savage.ru at 10.4 s10.4 s

Speed

15 to fix35
  • Reduce unused JavaScript

    5.5 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.5 s faster on a phone.

  • Render-blocking requests

    5.7 s

    27 files block the first paint until they finish downloading. Deferring or inlining them could save about 5.7 s.

  • Use efficient cache lifetimes

    1.0 s · 848 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (848 KiB).

  • botfaqtor.ru adds 1.1 s

    1.1 s

    botfaqtor.ru costs a phone 1.1 s of main-thread work and 97 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.1 s

    A phone's processor spends 5.1 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    750 ms · 1.9 MB

    26 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (botfaqtor.ru, Yandex Metrica and Yandex CDN and others), adding 1.8 MB and 1.9 s of main-thread time.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 1.3 s. During a long task the page ignores taps.

  • Font display

    750 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 750 ms).

  • Reduce unused CSS

    300 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Yandex Metrica adds 320 ms

    320 ms

    Yandex Metrica costs a phone 320 ms of main-thread work and 348 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,706 HTML elements

    The page has 2,706 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Yandex CDN adds 148 ms

    148 ms

    Yandex CDN costs a phone 148 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • fstrk.io adds 76 ms

    76 ms

    fstrk.io costs a phone 76 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 87 ms

    87 ms

    Your server sent the HTML in 87 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 17.6 s

    17.6 s

    Your largest element takes 17.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Time to Interactive: 25.1 s

    25.1 s

    The page becomes fully interactive after 25.1 s. Good is under 3.8 s.

  • Speed Index: 13.6 s

    13.6 s

    Visually, the page fills in at 13.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 5.7 s

    5.7 s

    The first text or image appears after 5.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 758 ms

    758 ms

    Scripts block taps and scrolling for 758 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.12

    0.12

    For real visitors the layout shifts by 0.12 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • 40 images without width and height

    40 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.102

    0.102

    The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.

4 checks passed
  • Real-user INP: 128 ms

    128 ms

    Real visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 547 ms

    547 ms

    Real visitors wait 547 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 194 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 40% faster for real visitors

    -40%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.6 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 8.8 MB in 240 requests

    8.8 MB

    Your homepage downloads 8.8 MB in 240 requests on a phone: images 5.8 MB (110), scripts 2.7 MB (70) and fonts 169 KiB (4). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.5 g of CO₂ per visit

    2.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.50 g of CO₂e: 299.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8091
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • 13 text elements with low contrast

    13 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 31 links without text

    31 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 91 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 9277
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (172 characters)

    Your meta description is 172 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 140 internal links, 33 external

    The homepage links to 140 pages on savage.ru and 33 external pages.

4 checks passed
  • Title: 59 characters

    Your title is a healthy 59 characters: “SAVAGE женская одежда в официальном интернет-магазине Саваж”.

  • Structured data in place

    Structured data found: ItemList and SiteNavigationElement.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://savage.ru/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://savage.ru/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (316 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages share a title

    https://savage.ru/catalog/skoro-v-prodaze, https://savage.ru/catalog/ofisnyy-ritm, https://savage.ru/catalog/pukh-pero and https://savage.ru/catalog/odezhda all use the title “Каталог женской одежды SAVAGE”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages share a meta description

    https://savage.ru/catalog/skoro-v-prodaze, https://savage.ru/catalog/ofisnyy-ritm and https://savage.ru/catalog/pukh-pero use the same meta description. A description written for each page earns more clicks.

  • 6 pages with very little text

    https://savage.ru/loyalty, https://savage.ru/catalog/skoro-v-prodaze, https://savage.ru/catalog/aksessuary, https://savage.ru/catalog/sumki_1, https://savage.ru/lookbook and https://savage.ru/about have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 4 pages slow to respond

    https://savage.ru/catalog/verkhnyaya-odezhda, https://savage.ru/catalog/odezhda, https://savage.ru/catalog/obuv and https://savage.ru/catalog/aksessuary took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5083
  • 19 small tap targets

    19 of 80 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 8 third-party cookies

    8 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cdn1.imshop.io/assets/app/b2.min.css' from origin 'https://savage.ru' has been blo…”.

  • 8 low-resolution images

    8 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 390 words of copy

    The homepage carries about 390 words of visible text.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Yandex Metrica (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at savage.ru, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Analytics
Google Tag Manager
Hosting
Ru Jsciot

Upkeep, stack, hiring and company data from programmable.info

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This review found 50 issues on savage.ru, including 26 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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