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savekhaki.com website review

Visit site (opens in a new tab)Reviewed 27 October 202631 issues · 80 checks

This review found 31 issues worth fixing on savekhaki.com, 10 of them high impact, across 80 checks. The most urgent: page weight: 12.3 MB in 235 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.2 sMay 9Oct 241.3 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.7 s
May 16, 20261.6 s
May 23, 20261.6 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.6 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.5 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
214 ms123 msMay 9Oct 24138 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026138 ms
May 16, 2026134 ms
May 23, 2026136 ms
May 30, 2026134 ms
Jun 6, 2026133 ms
Jun 13, 2026144 ms
Jun 20, 2026152 ms
Jun 27, 2026166 ms
Jul 4, 2026175 ms
Jul 11, 2026180 ms
Jul 18, 2026183 ms
Jul 25, 2026180 ms
Aug 1, 2026172 ms
Aug 8, 2026175 ms
Aug 15, 2026179 ms
Aug 22, 2026183 ms
Aug 29, 2026203 ms
Sep 5, 2026183 ms
Sep 12, 2026163 ms
Sep 19, 2026154 ms
Sep 26, 2026141 ms
Oct 3, 2026136 ms
Oct 10, 2026137 ms
Oct 17, 2026141 ms
Oct 24, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of savekhaki.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. savekhaki.com at 0.4 s0.4 s
  2. savekhaki.com at 0.8 s0.8 s
  3. savekhaki.com at 1.1 s1.1 s
  4. savekhaki.com at 1.5 s1.5 s
  5. savekhaki.com at 1.9 s1.9 s
  6. savekhaki.com at 2.3 s2.3 s
  7. savekhaki.com at 2.6 s2.6 s
  8. savekhaki.com at 3.0 s3.0 s

Speed

9 to fix62
  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Clarity and Shopify and others), adding 10.6 MB and 309 ms of main-thread time.

  • Shopify adds 16 ms

    16 ms

    Shopify costs a phone 16 ms of main-thread work and 9.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62 (desktop: 94). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    740 ms · 238 KiB

    About 238 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 740 ms faster on a phone.

  • Reduce unused CSS

    440 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 440 ms faster on a phone.

  • Legacy JavaScript

    450 ms · 25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    400 ms · 43 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (43 KiB).

  • 2,590 HTML elements

    The page has 2,590 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 169 ms

    169 ms

    Klaviyo costs a phone 169 ms of main-thread work and 622 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    100 ms · 47 KiB

    2 images could be 47 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

  • Minify CSS

    70 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 68 ms. During a long task the page ignores taps.

  • Minify JavaScript

    30 KiB

    30 KiB could be saved by minifying JavaScript.

  • Phones get a much slower page than desktops

    Desktop scores 94 but mobile only 62. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 1.0 s of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 12.6 s

    12.6 s

    Your largest element takes 12.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 14.0 s

    14.0 s

    The page becomes fully interactive after 14.0 s. Good is under 3.8 s.

  • First Contentful Paint: 3.8 s

    3.8 s

    The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 138 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 157 ms

    157 ms

    Real visitors wait 157 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 545 ms

    545 ms

    Real visitors wait 545 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 24% faster for real visitors

    -24%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 12.3 MB in 235 requests

    12.3 MB

    Your homepage downloads 12.3 MB in 235 requests on a phone: media 9.7 MB (2), scripts 1.0 MB (95) and other files 742 KiB (113). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    6 KiB

    1 image is downloaded at several times the size a phone draws it, for example DSC_8545_1296x.jpg at 1,214 px wide, shown at 390 px. Resized copies would save about 6 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 3.5 g of CO₂ per visit

    3.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.48 g of CO₂e: 417.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9094
  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements marked as presentational should be consistently ignored (9 elements)

    Elements marked as presentational should be consistently ignored: 9 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h4 → h6, h4 → h6 and h4 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (253 characters)

    Your meta description is 253 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://savekhaki.com/search?q={search_term_string}")”.

  • 353 internal links, 5 external

    The homepage links to 353 pages on savekhaki.com and 5 external pages.

5 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “Modern and Minimal Apparel Made in USA – Save Khaki United”.

  • Canonical URL set

    The canonical URL is https://savekhaki.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://savekhaki.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,662 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://savekhaki.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 3 pages without an H1

    https://savekhaki.com/collections/mens-collection, https://savekhaki.com/collections/mens-outerwear and https://savekhaki.com/collections/mens-lounge have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9293
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Requests the geolocation permission on page load

    Requests the geolocation permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 202 words

    The homepage has only about 202 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 27 calls to action

    The homepage has 27 calls to action, for example “Gift Shop for Him”, “FALL POLO SHOP” and “Gift Shop for Her”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 38 other companies contacted

    Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at savekhaki.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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