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scarci.com website review

Visit site (opens in a new tab)Reviewed 7 November 202638 issues · 76 checks

This review found 38 issues worth fixing on scarci.com, 10 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of scarci.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scarci.com at 0.4 s0.4 s
  2. scarci.com at 0.9 s0.9 s
  3. scarci.com at 1.3 s1.3 s
  4. scarci.com at 1.8 s1.8 s
  5. scarci.com at 2.2 s2.2 s
  6. scarci.com at 2.7 s2.7 s
  7. scarci.com at 3.1 s3.1 s
  8. scarci.com at 3.6 s3.6 s

Speed

7 to fix50
  • Reduce unused JavaScript

    3.6 s · 607 KiB

    About 607 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Reduce unused CSS

    1.1 s · 216 KiB

    About 216 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Shopify and Other Google APIs/SDKs and others), adding 1.4 MB and 498 ms of main-thread time.

  • Improve image delivery

    450 ms · 164 KiB

    2 images could be 164 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • YouTube adds 457 ms

    457 ms

    YouTube costs a phone 457 ms of main-thread work and 985 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 187 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 20 KiB

    20 KiB could be saved by minifying CSS.

  • Use efficient cache lifetimes

    150 ms · 7 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (7 KiB).

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 942 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix57
  • Largest Contentful Paint: 14.8 s

    14.8 s

    Your largest element takes 14.8 s to render on a phone. Google's threshold for “good” is 2.5 s.

  • First Contentful Paint: 6.1 s

    6.1 s

    The first text or image appears after 6.1 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Speed Index: 7.8 s

    7.8 s

    Visually, the page fills in at 7.8 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.123

    0.123

    The layout shifts by 0.123 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 217 ms

    217 ms

    Scripts block taps and scrolling for 217 ms in total while the page loads. Good is under 200 ms.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Images and page weight

1 to fix85
  • Page weight: 2.8 MB in 173 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 173 requests on a phone: scripts 1.2 MB (44), other files 793 KiB (109) and images 460 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • 1 image below the first screen load straight away

    1 image further down the page (50 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.79 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.79 g of CO₂e: 95.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7387
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9278
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (250 characters)

    Your meta description is 250 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 51 internal links, 4 external

    The homepage links to 51 pages on scarci.com and 4 external pages.

4 checks passed
  • Title: 45 characters

    Your title is a healthy 45 characters: “Mens Italian Designer Fashion | Mens Clothing”.

  • Canonical URL set

    The canonical URL is https://scarci.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://scarci.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (373 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://scarci.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 1 page without a meta description

    https://scarci.com/collections/cotton-silk has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://scarci.com/collections/beachwear-beach-resort-wear and https://scarci.com/collections/designer-women-beachwear use the same meta description. A description written for each page earns more clicks.

  • 6 pages without an H1

    https://scarci.com/pages/scarci-luxury-resort-clothing, https://scarci.com/pages/designer-italian-clothing, https://scarci.com/pages/italian-clothing-wholesale, https://scarci.com/pages/customer-service, https://scarci.com/pages/privacy-policy and https://scarci.com/pages/complimentary-shipping-returns have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 214 words

    The homepage has only about 214 words of visible text; thin pages give Google and first-time buyers little to go on.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Learn More About Scarci Texture” and “REGISTER”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scarci.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

amazonaws.com · covet.pics · hukcommerce.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Alpharetta

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 38 issues on scarci.com, including 14 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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