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scarpa.com website review

Visit site (opens in a new tab)Reviewed 26 October 202629 issues · 83 checks

This review found 29 issues worth fixing on scarpa.com, 8 of them high impact, across 83 checks. The most urgent: main-thread work: 4.3 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.1 sMay 9Oct 241.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.2 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.4 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.4 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.4 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.2 s
Oct 24, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
103 ms86 msMay 9Oct 2496 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202688 ms
May 16, 202688 ms
May 23, 202688 ms
May 30, 202688 ms
Jun 6, 202689 ms
Jun 13, 202689 ms
Jun 20, 202692 ms
Jun 27, 202695 ms
Jul 4, 202696 ms
Jul 11, 2026100 ms
Jul 18, 2026101 ms
Jul 25, 2026100 ms
Aug 1, 202699 ms
Aug 8, 202697 ms
Aug 15, 202697 ms
Aug 22, 202697 ms
Aug 29, 202697 ms
Sep 5, 202698 ms
Sep 12, 202698 ms
Sep 19, 202698 ms
Sep 26, 202697 ms
Oct 3, 202697 ms
Oct 10, 202696 ms
Oct 17, 202696 ms
Oct 24, 202696 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scarpa.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scarpa.com at 0.4 s0.4 s
  2. scarpa.com at 0.8 s0.8 s
  3. scarpa.com at 1.1 s1.1 s
  4. scarpa.com at 1.5 s1.5 s
  5. scarpa.com at 1.9 s1.9 s
  6. scarpa.com at 2.3 s2.3 s
  7. scarpa.com at 2.6 s2.6 s
  8. scarpa.com at 3.0 s3.0 s

Speed

10 to fix69
  • Main-thread work: 4.3 s

    A phone's processor spends 4.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,405 HTML elements

    The page has 3,405 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 69

    69/100

    Your mobile performance score is 69 (desktop: 82). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    650 ms · 176 KiB

    8 images could be 176 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Clarity, Klaviyo and Cookiebot and others), adding 1.2 MB and 507 ms of main-thread time.

  • Reduce unused JavaScript

    300 ms · 320 KiB

    About 320 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Clarity adds 259 ms

    259 ms

    Clarity costs a phone 259 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 104 ms

    104 ms

    Klaviyo costs a phone 104 ms of main-thread work and 360 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 17 ms

    17 ms

    azurefd.net costs a phone 17 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 47 KiB

    About 47 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 80 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    58 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (58 KiB).

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 16.1 s

    16.1 s

    The page becomes fully interactive after 16.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.5 s

    6.5 s

    Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Hiker standing on a dirt path in a vast, open landscape wit…”.

  • First Contentful Paint: 3.0 s

    3.0 s

    The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 4.8 s

    4.8 s

    Visually, the page fills in at 4.8 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    +9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 88 ms to 96 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -6%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 639 ms

    639 ms

    Real visitors wait 639 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 33 ms

    33 ms

    Scripts block the page for only 33 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 377 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 377 requests on a phone: other files 1.3 MB (224), scripts 1.1 MB (93) and images 616 KiB (42). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9395
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 66 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • Structured data has 2 problems

    Structured data found (BreadcrumbList, OnlineStore, Organization and Store) but with 2 problems, for example “Organization: missing name”.

  • One H1 headline

    Your <h1> is empty.

  • 298 internal links, 10 external

    The homepage links to 298 pages on scarpa.com and 10 external pages.

6 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Explore without limits with SCARPA®: footwear for mountaineering, trekking, climbing, trail running, ski touring & urba…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “SCARPA® Official Store | Mountain, Trekking & Climbing Shoes”.

  • Canonical URL set

    The canonical URL is https://scarpa.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://scarpa.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,433 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    /pages/newsletter has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /pages/newsletter has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 small tap targets

    4 of 20 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 658 words of copy

    The homepage carries about 658 words of visible text.

4 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact us”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Klaviyo, Meta Pixel and Microsoft Ads and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • 27 other companies contacted

    Loading the homepage contacts 27 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scarpa.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Tailwind CSS
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Company

Employees
33
Founded
1938
Headquarters
Asolo

Upkeep, stack, hiring and company data from programmable.info

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