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scavolini.com website review

Visit site (opens in a new tab)Reviewed 31 October 202644 issues · 87 checks

This review found 44 issues worth fixing on scavolini.com, 15 of them high impact, across 87 checks. The most urgent: 47,668 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.3 sMay 9Oct 241.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.3 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.5 s
Jul 4, 20261.5 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.5 s
Aug 29, 20261.5 s
Sep 5, 20261.5 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.6 s
Oct 17, 20261.5 s
Oct 24, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
184 ms150 msMay 9Oct 24171 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026154 ms
May 16, 2026156 ms
May 23, 2026155 ms
May 30, 2026157 ms
Jun 6, 2026157 ms
Jun 13, 2026159 ms
Jun 20, 2026160 ms
Jun 27, 2026160 ms
Jul 4, 2026163 ms
Jul 11, 2026165 ms
Jul 18, 2026166 ms
Jul 25, 2026168 ms
Aug 1, 2026168 ms
Aug 8, 2026170 ms
Aug 15, 2026173 ms
Aug 22, 2026177 ms
Aug 29, 2026180 ms
Sep 5, 2026180 ms
Sep 12, 2026179 ms
Sep 19, 2026178 ms
Sep 26, 2026178 ms
Oct 3, 2026177 ms
Oct 10, 2026174 ms
Oct 17, 2026174 ms
Oct 24, 2026171 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of scavolini.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. scavolini.com at 0.6 s0.6 s
  2. scavolini.com at 1.1 s1.1 s
  3. scavolini.com at 1.7 s1.7 s
  4. scavolini.com at 2.3 s2.3 s
  5. scavolini.com at 2.8 s2.8 s
  6. scavolini.com at 3.4 s3.4 s
  7. scavolini.com at 4.0 s4.0 s
  8. scavolini.com at 4.5 s4.5 s

Speed

13 to fix53
  • 47,668 HTML elements

    The page has 47,668 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused JavaScript

    1.8 s · 521 KiB

    About 521 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

  • Render-blocking requests

    1.2 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.2 s.

  • Improve image delivery

    150 ms · 1.8 MB

    23 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    950 ms · 274 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (274 KiB).

  • Mobile performance score: 53

    53/100

    Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 899 ms. During a long task the page ignores taps.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Cookiebot and userway.org and others), adding 1.8 MB and 590 ms of main-thread time.

  • Google Tag Manager adds 381 ms

    381 ms

    Google Tag Manager costs a phone 381 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 73 KiB

    About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Cookiebot adds 136 ms

    136 ms

    Cookiebot costs a phone 136 ms of main-thread work and 453 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • userway.org adds 56 ms

    56 ms

    userway.org costs a phone 56 ms of main-thread work and 423 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 198 ms

    198 ms

    Your server sent the HTML in 198 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 11.3 s

    11.3 s

    Your largest element takes 11.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our 1090 partners process your personal data, e.g. y…”.

  • Time to Interactive: 14.6 s

    14.6 s

    The page becomes fully interactive after 14.6 s. Good is under 3.8 s.

  • Speed Index: 6.8 s

    6.8 s

    Visually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.

  • Real-user TTFB: 967 ms

    967 ms

    Real visitors wait 967 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 568 ms

    568 ms

    Scripts block taps and scrolling for 568 ms in total while the page loads. Good is under 200 ms.

  • 25 images without width and height

    25 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.0 s

    2.0 s

    The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 154 ms to 171 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 5.4 MB in 70 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 70 requests on a phone: images 3.5 MB (41), scripts 1.4 MB (14) and other files 302 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 8488
  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a valid value for the lang attribute (1 element)

    <html> element must have a valid value for the lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 6 images without alt text

    6 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • Title is long (85 characters)

    Your title is 85 characters, so Google will cut it off around 60: “Italian Kitchens Cabinets Scavolini | Modern and Luxury Kitchen Cabinet Made in Italy”.

  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.scavolini.com/it/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 68 internal links, 10 external

    The homepage links to 68 pages on scavolini.com and 10 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Quality, assistance and guarantees that accompany your furniture over time.”.

  • Canonical URL set

    The canonical URL is https://www.scavolini.com/us/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (857 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 1 linked page hidden from search

    /us/company/historic-brands is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 3 pages without a meta description

    /us/formalia-outdoor, /us/inspire-me and /us/company/historic-brands have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    /us/company/historic-brands has no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /us/company/communication took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “appSettings is not defined”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    27 of 30 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix61
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • About 974 words of copy

    The homepage carries about 974 words of visible text.

4 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact us”, “Book an appointment” and “Download the catalogue”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Umami.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scavolini.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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