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schoenmackers.de website review

Visit site (opens in a new tab)Reviewed 25 October 202623 issues · 68 checks

This review found 23 issues worth fixing on schoenmackers.de, 8 of them high impact, across 68 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

85B

Closest competitors among WooCommerce stores

Compare side by side
Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.1 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
147 ms137 msMay 2Oct 17138 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026143 ms
May 9, 2026143 ms
May 16, 2026145 ms
May 23, 2026146 ms
May 30, 2026146 ms
Jun 6, 2026146 ms
Jun 13, 2026144 ms
Jun 20, 2026145 ms
Jun 27, 2026145 ms
Jul 4, 2026146 ms
Jul 11, 2026146 ms
Jul 18, 2026145 ms
Jul 25, 2026145 ms
Aug 1, 2026145 ms
Aug 8, 2026145 ms
Aug 15, 2026144 ms
Aug 22, 2026143 ms
Aug 29, 2026143 ms
Sep 5, 2026143 ms
Sep 12, 2026142 ms
Sep 19, 2026142 ms
Sep 26, 2026141 ms
Oct 3, 2026140 ms
Oct 10, 2026140 ms
Oct 17, 2026138 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

www.schoenmackers.de (opens in a new tab)
Full-page screenshot of schoenmackers.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. schoenmackers.de at 0.4 s0.4 s
  2. schoenmackers.de at 0.8 s0.8 s
  3. schoenmackers.de at 1.1 s1.1 s
  4. schoenmackers.de at 1.5 s1.5 s
  5. schoenmackers.de at 1.9 s1.9 s
  6. schoenmackers.de at 2.3 s2.3 s
  7. schoenmackers.de at 2.6 s2.6 s
  8. schoenmackers.de at 3.0 s3.0 s

Speed

3 to fix78

  • Improve image delivery

    2.7 s · 516 KiB

    2 images could be 516 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.

  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78 (desktop: 41). Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 93 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    67 KiB

    About 67 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    15 KiB

    About 15 KiB of CSS is downloaded but never applied on this page.

  • 1 third-party service on the page

    1 third-party service load with your homepage (eye-able.com), adding 14 KiB and 7 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Use efficient cache lifetimes

    3 KiB

    3 files are served with short cache lifetimes, so returning visitors download them again (3 KiB).

2 checks passed

  • Main-thread work: 0.8 s

    A phone's processor spends 0.8 s on main-thread work while loading, 323 ms of it running JavaScript. That is comfortably low.

  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100

  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 4.9 s

    4.9 s

    Your largest element takes 4.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “MDN”.

  • Real-user TTFB: 964 ms

    964 ms

    Real visitors wait 964 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 6.0 s

    6.0 s

    The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 143 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 57 ms

    57 ms

    Scripts block the page for only 57 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix80

  • 2 images in older formats

    2 images (687 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    347 KiB

    1 image is downloaded at several times the size a phone draws it, for example 2026-04-07_HP-Slider-Akkus_640x750px_V01-scaled.jpg at 2,185 px wide, shown at 390 px. Resized copies would save about 347 KiB.

  • About 0.3 g of CO₂ per visit

    0.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 36.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed

  • Page weight: 1.1 MB in 33 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 33 requests on a phone: images 693 KiB (3), scripts 238 KiB (16) and fonts 104 KiB (3). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

1 to fixGoogle 9698

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

2 checks passed

  • Every image has alt text

    All 3 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 39 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9282

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (162 characters)

    Your meta description is 162 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 44 internal links, 7 external

    The homepage links to 44 pages on schoenmackers.de and 7 external pages.

5 checks passed

  • Title: 58 characters

    Your title is a healthy 58 characters: “Ihr Entsorgungsfachbetrieb in NRW | Für privat und Gewerbe”.

  • Canonical URL set

    The canonical URL is https://www.schoenmackers.de/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.schoenmackers.de/sitemap_index.xml.

AI search readiness

2 to fix75

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • Some text only appears after JavaScript runs

    30%

    The HTML your server sends has 132 of the 439 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

  • No llms.txt

    There is no https://www.schoenmackers.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

3 to fix83

  • 1 linked page hidden from search

    https://www.schoenmackers.de/category/aktuelles is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 14 pages without a meta description

    https://www.schoenmackers.de/service-fuer-buerger, https://www.schoenmackers.de/service-fuer-firmen, https://www.schoenmackers.de/karriere, https://www.schoenmackers.de/rund-um-service-abfallkalender, https://www.schoenmackers.de/downloads/alle-abfallarten and https://www.schoenmackers.de/container-und-behaelter and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    https://www.schoenmackers.de/karriere and https://www.schoenmackers.de/rund-um-service/muellalarm have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093

  • 20 small tap targets

    20 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 439 words of copy

    The homepage carries about 439 words of visible text.

3 checks passed

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at schoenmackers.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager | Hotjar

Company

Founded
1956
Headquarters
Kempen

Upkeep, stack, hiring and company data from programmable.info

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