scholl.com.au website review

21 images could be 602 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

Your mobile performance score is 43. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (Google Tag Manager, Key CDN and Shopify and others), adding 771 KiB and 624 ms of main-thread time.

Google Tag Manager costs a phone 450 ms of main-thread work and 485 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 270 KiB of JavaScript is downloaded but never used on this page.

4 long tasks block the main thread while loading, the longest for 178 ms. During a long task the page ignores taps.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

4 files are served with short cache lifetimes, so returning visitors download them again (32 KiB).

About 31 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The layout shifts by 0.914 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 11.4 s. Good is under 3.8 s.

Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 313 ms in total while the page loads. Good is under 200 ms.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.0 MB in 154 requests on a phone: images 1.2 MB (24), scripts 840 KiB (38) and other files 673 KiB (83). Under 2 MB keeps phones on slow connections fast.

15 images (1.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

6 images further down the page (217 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.85 g of CO₂e: 102.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 11 elements on the page fail this check, rated minor by axe-core.

Your meta description is 161 characters; Google truncates after about 160, so the end of your pitch is cut.

Open Graph is missing og:title and og:description, so shared links fall back to guesses.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 118 pages on scholl.com.au and 4 external pages.

There is no https://swc-australia.myshopify.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

We fetched 15 pages linked from your homepage (of 54 found) and read each the way a search engine does.

30 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 344 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.