scholl.it website review

12 images could be 362 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 46. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

Google Tag Manager costs a phone 283 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 258 KiB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (Google Tag Manager, Shopify and cloudfront.net and others), adding 722 KiB and 467 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 162 ms. During a long task the page ignores taps.

4 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).

About 29 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The layout shifts by 0.914 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 12.8 s. Good is under 3.8 s.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 112 ms to 117 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.5 MB in 145 requests on a phone: scripts 793 KiB (40), images 769 KiB (13) and other files 677 KiB (80). Under 2 MB keeps phones on slow connections fast.

8 images (618 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (143 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.70 g of CO₂e: 84.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

7 visible links have no text or label, so screen readers cannot say where they go.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Your title is 69 characters, so Google will cut it off around 60: “Prodotti Scholl per Mal di Piedi, Micosi e Cura Piedi – Scholl Italia”.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 107 pages on scholl.it and 7 external pages.

We fetched 15 pages linked from your homepage (of 46 found) and read each the way a search engine does.

29 of 53 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Uncaught Bazaarvoice is not configured for the domain www.scholl.it.”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 282 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.