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schuhcenter.de website review
Visit site (opens in a new tab)Reviewed 24 October 202636 issues · 86 checks
This review found 36 issues worth fixing on schuhcenter.de, 19 of them high impact, across 86 checks. The most urgent: page weight: 11.3 MB in 318 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
73CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.4 s |
| Aug 1, 2026 | 2.4 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.3 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 162 ms |
| May 9, 2026 | 162 ms |
| May 16, 2026 | 161 ms |
| May 23, 2026 | 163 ms |
| May 30, 2026 | 165 ms |
| Jun 6, 2026 | 167 ms |
| Jun 13, 2026 | 168 ms |
| Jun 20, 2026 | 167 ms |
| Jun 27, 2026 | 167 ms |
| Jul 4, 2026 | 166 ms |
| Jul 11, 2026 | 166 ms |
| Jul 18, 2026 | 166 ms |
| Jul 25, 2026 | 164 ms |
| Aug 1, 2026 | 164 ms |
| Aug 8, 2026 | 165 ms |
| Aug 15, 2026 | 167 ms |
| Aug 22, 2026 | 167 ms |
| Aug 29, 2026 | 166 ms |
| Sep 5, 2026 | 166 ms |
| Sep 12, 2026 | 166 ms |
| Sep 19, 2026 | 168 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 169 ms |
| Oct 10, 2026 | 169 ms |
| Oct 17, 2026 | 169 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.9 s
5.2 s
6.5 s
7.8 s
9.1 s
10.4 s
Speed
Font display
1.1 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.1 s).
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 54). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,165 HTML elements
The page has 4,165 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
600 ms · 3.8 MB48 images could be 3.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.
Use efficient cache lifetimes
900 ms · 570 KiB181 files are served with short cache lifetimes, so returning visitors download them again (570 KiB).
Reduce unused JavaScript
830 ms · 367 KiBAbout 367 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 830 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, TikTok and Optanon and others), adding 892 KiB and 543 ms of main-thread time.
Render-blocking requests
500 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.
Reduce unused CSS
300 ms · 112 KiBAbout 112 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Minify JavaScript
150 ms · 12 KiB12 KiB could be saved by minifying JavaScript.
Legacy JavaScript
77 KiBPolyfills for old browsers add 77 KiB JavaScript that modern phones do not need.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 133 ms
133 msYour server sent the HTML in 133 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 5.5 s
5.5 sReal visitors wait 5.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.7 s
4.7 sReal visitors see the first content after 4.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 4.5 s
4.5 sReal visitors wait 4.5 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 18.6 s
18.6 sYour largest element takes 18.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Stiefeletten und Boots”.
Time to Interactive: 22.4 s
22.4 sThe page becomes fully interactive after 22.4 s. Good is under 3.8 s.
Speed Index: 12.5 s
12.5 sVisually, the page fills in at 12.5 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.302
0.302The layout shifts by 0.302 while loading, so content jumps under the reader's thumb. Good is under 0.1.
59 images without width and height
59 images have no width and height attributes, so the layout jumps as each one loads.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 162 ms to 169 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 177 ms
177 msReal visitors wait 177 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.05
0.05For real visitors the layout shifts by 0.05 (75th percentile). Good is under 0.1.
Total Blocking Time: 68 ms
68 msScripts block the page for only 68 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 11.3 MB in 318 requests
11.3 MBYour homepage downloads 11.3 MB in 318 requests on a phone: images 9.6 MB (217), scripts 1.2 MB (63) and fonts 240 KiB (5). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 1.8 MB together. On a phone connection a single image that size takes seconds.
11 images far larger than shown
2.1 MB11 images are downloaded at several times the size a phone draws them, for example startseite-sneaker-schuhe-adidas-15102026.webp at 1,080 px wide, shown at 100 px. Resized copies would save about 2.1 MB.
23 images below the first screen load straight away
23 images further down the page (4.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.2 g of CO₂ per visit
3.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.20 g of CO₂e: 384.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
Certain ARIA roles must contain particular children (7 elements)
Certain ARIA roles must contain particular children: 7 elements on the page fail this check, rated critical by axe-core.
ARIA input fields must have an accessible name (7 elements)
ARIA input fields must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (111 elements)
All page content should be contained by landmarks: 111 elements on the page fail this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 3 problems
Structured data found (Organization, Service and WebSite) but with 3 problems, for example “WebSite: missing name”.
6 links crawlers can't follow
6 links have no real href, so search engines can't follow them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
584 internal links, 9 external
The homepage links to 584 pages on schuhcenter.de and 9 external pages.
6 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Große Marken, kleine Preise im SIEMES Schuhcenter Shop! ✨ ✓ Moderne & hochwertige Schuhe 🏷️ jetzt günstig online kaufe…”.
Title: 39 characters
Your title is a healthy 39 characters: “Schuhe ❤️ einfach günstig online kaufen”.
Canonical URL set
The canonical URL is https://www.schuhcenter.de/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.schuhcenter.de/sitemap-index.xml.
AI search readiness
No llms.txt
There is no https://www.schuhcenter.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives url, logo, sameAs (social profiles) and contact details; name and description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,346 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page slow to respond
https://www.schuhcenter.de/sneakers took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 157 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 49 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://addressa.de/v3j/styles.css' from origin 'https://www.schuhcenter.de' has been bloc…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 755 words of copy
The homepage carries about 755 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
5 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Sneaker Shop” and “Neu im Shop. Frische Sneaker-Styles”.
40 short forms
40 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 11 customer or partner logos, a star rating and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel, Microsoft Ads and TikTok Pixel (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
18 cookies set on arrival
18Opening the homepage sets 18 cookies (measured from a US location before any click).
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at schuhcenter.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Company
- Employees
- 4,800
- Founded
- 1936
- Headquarters
- Mönchengladbach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on schuhcenter.de, including 20 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.