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schulte.de website review

Visit site (opens in a new tab)Reviewed 19 October 202640 issues · 86 checks

This review found 40 issues worth fixing on schulte.de, 16 of them high impact, across 86 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s1.9 sApr 25Oct 102.4 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.4 s
May 2, 20262.3 s
May 9, 20262.2 s
May 16, 20262.0 s
May 23, 20261.9 s
May 30, 20262.0 s
Jun 6, 20262.0 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.0 s
Jul 4, 20262.0 s
Jul 11, 20262.1 s
Jul 18, 20262.3 s
Jul 25, 20262.3 s
Aug 1, 20262.4 s
Aug 8, 20262.5 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Real-visitor tap response (INP)75th percentile, phones
147 ms118 msApr 25Oct 10143 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026129 ms
May 2, 2026126 ms
May 9, 2026123 ms
May 16, 2026122 ms
May 23, 2026121 ms
May 30, 2026124 ms
Jun 6, 2026128 ms
Jun 13, 2026129 ms
Jun 20, 2026131 ms
Jun 27, 2026131 ms
Jul 4, 2026131 ms
Jul 11, 2026133 ms
Jul 18, 2026132 ms
Jul 25, 2026131 ms
Aug 1, 2026138 ms
Aug 8, 2026141 ms
Aug 15, 2026144 ms
Aug 22, 2026143 ms
Aug 29, 2026137 ms
Sep 5, 2026135 ms
Sep 12, 2026132 ms
Sep 19, 2026136 ms
Sep 26, 2026136 ms
Oct 3, 2026137 ms
Oct 10, 2026143 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of schulte.de (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. schulte.de at 0.6 s0.6 s
  2. schulte.de at 1.1 s1.1 s
  3. schulte.de at 1.7 s1.7 s
  4. schulte.de at 2.2 s2.2 s
  5. schulte.de at 2.8 s2.8 s
  6. schulte.de at 3.3 s3.3 s
  7. schulte.de at 3.9 s3.9 s
  8. schulte.de at 4.4 s4.4 s

Speed

10 to fix43
  • Use efficient cache lifetimes

    4.7 s · 1.2 MB

    100 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Reduce unused JavaScript

    3.3 s · 648 KiB

    About 648 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Improve image delivery

    1.2 s · 605 KiB

    9 images could be 605 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 87). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 411 ms. During a long task the page ignores taps.

  • Render-blocking requests

    350 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 350 ms.

  • Main-thread work: 3.4 s

    A phone's processor spends 3.4 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,356 HTML elements

    The page has 2,356 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Amazon Web Services, Trust Pilot and Other Google APIs/SDKs and others), adding 1.9 MB and 5 ms of main-thread time.

  • Other Google APIs/SDKs adds 0 ms

    0 ms

    Other Google APIs/SDKs costs a phone 0 ms of main-thread work and 1.8 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Phones get a much slower page than desktops

    Desktop scores 87 but mobile only 43. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 109 ms

    109 ms

    Your server sent the HTML in 109 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 21.4 s

    21.4 s

    Your largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Zur optimalen Gestaltung und fortlaufenden Verbesserung uns…”.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.9 s

    8.9 s

    Visually, the page fills in at 8.9 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 605 ms

    605 ms

    Scripts block taps and scrolling for 605 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.8 s

    2.8 s

    Real visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 129 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 145 ms

    145 ms

    Real visitors wait 145 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 661 ms

    661 ms

    Real visitors wait 661 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.3 MB in 154 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 154 requests on a phone: images 1.8 MB (24), scripts 1.3 MB (78) and other files 958 KiB (48). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Sy5sB0VB4mTSZgQjIhLYyj7THBzn6RSBojTg4zE_4cOBKkL_F3x7vIY08cBs is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.2 g of CO₂ per visit

    1.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9191
  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Alternative text of images should not be repeated as text (9 elements)

    Alternative text of images should not be repeated as text: 9 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is short (45 characters)

    Your meta description is only 45 characters: “Duschkabinen, Duschwannen, Badewannenaufsätze”. 70 to 160 characters is enough to sell the click.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 132 internal links, 24 external

    The homepage links to 132 pages on schulte.de and 24 external pages.

6 checks passed
  • Title: 60 characters

    Your title is a healthy 60 characters: “Duschkabinen, Duschwannen, Badewannenaufsätze | Schulte Home”.

  • Canonical URL set

    The canonical URL is https://www.schulte.de/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.schulte.de/sitemap_xml/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://www.schulte.de/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (509 words), so crawlers that don't run JavaScript still read it.

Other pages

5 to fix76
  • 2 pages share a title

    https://www.schulte.de/duschkabine/~Serien:Diora and https://www.schulte.de/duschkabine/~ExpressPlus:Ja all use the title “Duschkabinen | Schulte Home”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://www.schulte.de/duschkabine/~Serien:SCHONER+WOHNENKollektion+Duschkabinen and https://www.schulte.de/duschkabine/~ExpressPlus:Ja have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    https://www.schulte.de/duschkabine/~Serien:Diora, https://www.schulte.de/sonderposten-duschkabine-guenstig-dusche-kaufen and https://www.schulte.de/dusche-sanieren_duschabdichtung_dusche-einbauen use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.schulte.de/sonderposten-duschkabine-guenstig-dusche-kaufen, whose canonical is https://www.schulte.de/dusche-kaufen_duschkabine-guenstig. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 14 pages without an H1

    https://www.schulte.de/duschkabine, https://www.schulte.de/duschkabine/~Serien:Diora, https://www.schulte.de/duschkabine/~Serien:Davita, https://www.schulte.de/duschkabine/~Serien:MasterClass, https://www.schulte.de/duschkabine/~Serien:Garant+20 and https://www.schulte.de/duschkabine/~Serien:Trend+20 and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.schulte.de/duschkabine/~Serien:Alexa+Style+20 and https://www.schulte.de/duschkabine/~ExpressPlus:Ja took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 122 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    22 of 25 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 357 words of copy

    The homepage carries about 357 words of visible text.

4 checks passed
  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 6 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 4 other companies contacted

    Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at schulte.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Bootstrap
Analytics
Google Tag Manager
Hosting
Google Cloud

Upkeep, stack, hiring and company data from programmable.info

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This review found 40 issues on schulte.de, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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