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scientology.org website review
Visit site (opens in a new tab)Reviewed 2 November 202648 issues · 90 checks
This review found 48 issues worth fixing on scientology.org, 16 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.0 s |
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 2.1 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.8 s |
| Aug 8, 2026 | 2.8 s |
| Aug 15, 2026 | 2.7 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.8 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.9 s |
| Oct 31, 2026 | 3.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 220 ms |
| May 23, 2026 | 236 ms |
| May 30, 2026 | 264 ms |
| Jun 6, 2026 | 276 ms |
| Jun 13, 2026 | 273 ms |
| Jun 20, 2026 | 268 ms |
| Jun 27, 2026 | 264 ms |
| Jul 4, 2026 | 262 ms |
| Jul 11, 2026 | 272 ms |
| Jul 18, 2026 | 267 ms |
| Jul 25, 2026 | 270 ms |
| Aug 1, 2026 | 261 ms |
| Aug 8, 2026 | 258 ms |
| Aug 15, 2026 | 273 ms |
| Aug 22, 2026 | 286 ms |
| Aug 29, 2026 | 288 ms |
| Sep 5, 2026 | 278 ms |
| Sep 12, 2026 | 272 ms |
| Sep 19, 2026 | 256 ms |
| Sep 26, 2026 | 252 ms |
| Oct 3, 2026 | 263 ms |
| Oct 10, 2026 | 256 ms |
| Oct 17, 2026 | 262 ms |
| Oct 24, 2026 | 275 ms |
| Oct 31, 2026 | 289 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.4 s
2.1 s
2.8 s
3.5 s
4.1 s
4.8 s
5.5 s
Speed
Improve image delivery
1.1 s · 2.5 MB31 images could be 2.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.
Use efficient cache lifetimes
1.2 s · 966 KiB56 files are served with short cache lifetimes, so returning visitors download them again (966 KiB).
Render-blocking requests
1.4 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Reduce unused CSS
1.1 s · 196 KiBAbout 196 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, standardadmin.org and Clarity and others), adding 937 KiB and 713 ms of main-thread time.
Reduce unused JavaScript
649 KiBAbout 649 KiB of JavaScript is downloaded but never used on this page.
Google Tag Manager adds 409 ms
409 msGoogle Tag Manager costs a phone 409 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 4.0 s
A phone's processor spends 4.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,617 HTML elements
The page has 2,617 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
15 long tasks on the main thread
15 long tasks block the main thread while loading, the longest for 237 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
18 KiBPolyfills for old browsers add 18 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 17.8 s
17.8 sThe page becomes fully interactive after 17.8 s. Good is under 3.8 s.
Largest Contentful Paint: 5.1 s
5.1 sYour largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 24% slower for real visitors
+24%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 220 ms to 289 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
41 images without width and height
41 images have no width and height attributes, so the layout jumps as each one loads.
Total Blocking Time: 384 ms
384 msScripts block taps and scrolling for 384 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 151 ms
151 msReal visitors wait 151 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 602 ms
602 msReal visitors wait 602 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 5.8 MB in 127 requests
5.8 MBYour homepage downloads 5.8 MB in 127 requests on a phone: images 3.9 MB (93), scripts 1.4 MB (15) and stylesheets 218 KiB (4). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
l-ron-hubbard-hall-flythrough_en.jpg weighs 528 KiB. On a phone connection a single image that size takes seconds.
7 images in older formats
7 images (1.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
An image on the first screen is lazy-loaded
l-ron-hubbard-hall-flythrough_en.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images far larger than shown
305 KiB2 images are downloaded at several times the size a phone draws them, for example l-ron-hubbard-hall-flythrough_en.jpg at 1,500 px wide, shown at 372 px. Resized copies would save about 305 KiB.
5 images below the first screen load straight away
5 images further down the page (108 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
50 text elements with low contrast
50 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
30 images without alt text
30 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (59 elements)
All page content should be contained by landmarks: 59 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
21 links without text
21 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
21 links with vague text
21 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
350 internal links, 91 external
The homepage links to 350 pages on scientology.org and 91 external pages.
7 checks passed
Meta description: 152 characters
Your meta description is 152 characters: “Browse Scientology beliefs & news, what Scientologists believe, Founder L. Ron Hubbard, David Miscavige, Dianetics, Boo…”.
Title: 52 characters
Your title is a healthy 52 characters: “Official Church of Scientology: What is Scientology?”.
Canonical URL set
The canonical URL is https://www.scientology.org/.
Structured data in place
Structured data found: WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.scientology.org/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.scientology.org/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,819 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
https://www.scientology.org/churches/advanced-scientology-organizations is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
6 pages without a meta description
https://www.scientology.org/what-is-scientology/inside-a-church-scientology.html, https://www.scientology.org/what-is-scientology/love-hate-what-is-greatness.html, https://www.scientology.org/churches/locator.html, https://www.scientology.org/churches/advanced-scientology-organizations, https://www.scientology.org/churches/flag-land-base and https://www.scientology.org/churches/freewinds have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://www.scientology.org/video/meet-a-scientologist.html has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 114 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
8 broken images
8 images failed to load on a phone, for example https://www.scientology.org/.
17 small tap targets
17 of 77 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'classList')”.
9 distorted images
9 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 1,062 words of copy
The homepage carries about 1,062 words of visible text.
4 checks passed
18 calls to action
The homepage has 18 calls to action, for example “ORDER”, “SIGN UP” and “LEARN MORE”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Meta Pixel, Microsoft Clarity and Matomo.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at scientology.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Analytics | Matomo | Microsoft Clarity
- Hosting
- Google Cloud
Company
- Founded
- 1953
- Headquarters
- Los Angeles
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 48 issues on scientology.org, including 18 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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